Unlock your growth potential with a results-driven digital strategy for locksmiths

With our cutting-edge technology and tailored digital marketing solutions for locksmiths, EngineRoom can help you increase your online visibility, attract more customers, and drive business growth. We’ll create bespoke campaigns that leverage website development, SEO, PPC advertising and social media advertising services to ensure your business reaches the right audience and drives revenue growth.

Become a digital leader in the locksmith industry

The EngineRoom team are experts in digital growth marketing and understand the unique challenges faced by businesses in the locksmith industry. With over ten years of experience helping businesses in niche industries thrive online, we can identify and leverage the best digital channels for your business so you can get real results, as well as the best return on your investment.

Long-term growth

Our locksmith digital marketing solutions are shaped by your business data, customer conversion funnels, business goals, and competitor benchmarks to maximise growth.

Results tracking

EngineRoom's proprietary data management platform allows you to track and compare revenue, leads, ROI, conversions, and more from one centralised system.

ROI optimisation

By tapping into EngineRoom, we can switch off any low-converting campaigns and focus on the ones producing the highest yield so you can maximise your ROI. 

Industry specialists

Our team has successfully helped others in your industry get more customers, improve profitability and accelerate growth as a result of digital marketing.

Our services

How we’ve helped similar businesses in your industry fast-track their growth


At EngineRoom, our purpose is simple: to accelerate growth through the power of data-driven digital marketing. And after 10+ years of seeing our clients reach their ambitious growth goals, we’d say we have the perfect recipe for success. Take Natrad, for instance. At nearly 100 years old, they were ready to embrace the digital landscape and increase their online exposure. After conducting research and analysing the company’s existing data, we implemented an SEO and PPC strategy, redesigned their website, and created new content that resonated with their audience. As a result, Natrad’s SEO sessions increased from 2,000 to over 45,000 per month and had over 1,000% growth in lead generation.

View all case studies

95% website technical score and +4,840 increase in keyword breadth

"Can’t say enough about how Glen and the team have helped us over the last 5 years. Best move Natrad made when appointing them to manage our account in early 2017. Glen, Adam and the team have helped take Natrad to the next level and continue to help to make sure we are leading the digital space in our market."

Roy Laptedota

Why choose EngineRoom as your locksmith growth partner

Senior digital advisor

A designated digital advisor with experience in your industry will build your strategy, monitor results, and keep everything tracking correctly.

Full-stack growth agency

Our omnichannel growth marketing strategies give you full digital coverage, meaning you won’t have to invest in other channels or agencies to fill the gaps.

Access to analytics

Track the progress of your digital strategy by monitoring ROI, leads, sales data, and more from EngineRoom’s centralised platform.

Maximise opportunities

By cross-examining your lead data and digital results, we can easily identify the best-performing campaigns and focus our efforts there.

The key to success

We continually refine our results-driven digital blueprint to keep up with industry trends, technological advances, and user habits.

Backed by real results

During EngineRoom's early stages, we invested in a business to showcase the platform's capabilities, leading to a revenue increase of over 1200%.

Fuel your growth with leading technology

The EngineRoom platform is the glue that holds your growth marketing strategy together; without it, we wouldn’t have access to the crucial insights and business data needed to build a strong, sustainable strategy. By leveraging the platform, we can:

  • Track entire user journeys, from first interaction through to final sale
  • Compare monthly revenue and leads against forecasted numbers to see how we’re progressing
  • View a full breakdown of leads, including conversion methods, last touch channels, and quality scores
  • See how individual marketing campaigns are performing, as well as channels as a whole to identify the best converters

By integrating your business tools into the EngineRoom platform, such as Google Analytics, Pipedrive, and Xero, we can gain even more clarity over your business and make more informed investment decisions.

Accelerate your business growth with EngineRoom today

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Helping locksmith businesses grow, nationwide

Our team of digital experts are located across Australia, which enables us to offer remote and in-person services from the Top End to Tasmania and everywhere in between. Whatever your business goals are, we can help you achieve them with a custom strategy tailored to your unique needs. 

With EngineRoom in your corner, we’ll help you transform your underperforming business into a leading locksmith.

Frequently asked questions

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Frequently asked questions

What is the best marketing for locksmiths?

The best marketing for locksmiths can vary depending on your specific target audience, location, and budget. Some effective marketing methods for locksmiths include:

  • Local SEO - Since locksmith services are often needed in emergencies, optimising your online presence for local search is crucial. Claim and optimise your Google Business Profile listing and focus on local keywords.
  • Pay-per-click (PPC) advertising - Running PPC ads on platforms like Google Ads can help you appear at the top of search results for relevant keywords. You can set a budget and target specific geographic areas to reach potential customers in your service area.
  • Social media advertising - Promote your locksmith services with social media ads, targeting specific demographics and interests to reach potential customers in your area.
  • Website - Have a clean and user-friendly website that provides essential information about your locksmith services and is easy for customers to find the information they’re looking for.
  • Content marketing - Create informative and helpful content related to locksmithing, such as blog posts or videos on topics like home security tips, types of locks, or what to do in case of a lockout. This can help establish your expertise and attract organic web traffic.
  • Online reviews - Encourage satisfied customers to leave positive reviews to boost your online reputation and influence potential customers.

Remember to track your marketing efforts to determine which strategies are generating the most leads and adjust your plan accordingly. It's beneficial to use a combination of these methods to reach a wider audience and maximise your locksmith business's visibility.

What are the benefits of Google Ads for locksmiths?

Google Ads can offer several benefits to locksmiths when used effectively as part of their digital strategy. 

  • Google Ads can quickly place your locksmith business at the top of search engine results pages, ensuring that potential customers see your ads when doing a Google search for locksmith services.
  • You can precisely target your ads to reach potential customers based on factors like location, keywords, device type, and even the time of day. This helps ensure that your ads are seen by people in your service area who are actively seeking locksmith services.
  • With Google Ads, you only pay when someone clicks on your ad, making it a cost-effective advertising option. You have control over your budget and can set daily or monthly spending limits.
  • Google Ads can accommodate a range of budgets, from small businesses to larger enterprises. You can adjust your budget as needed to scale your advertising efforts up or down.
  • You can select specific keywords and phrases relevant to your locksmith business. This allows you to bid on high-value keywords and optimise your campaign for better visibility.
  • Google Ads allows you to add extensions to your ads, such as call extensions, location extensions, and site link extensions, which provide additional information and ways for customers to contact you.
  • You can run multiple ad variations to test different headlines, ad copy, and calls to action to determine what resonates best with your target audience and optimise your campaigns accordingly.
  • For locksmiths serving specific geographic areas, Google Ads allows you to focus your locksmith marketing efforts on your service radius, ensuring that your ads are seen by local customers.
  • You can choose when your ads are displayed, allowing you to align your advertising with your business's operating hours or when demand for locksmith services is highest.
What is SEO for locksmiths?

Search engine optimisation (SEO) for locksmiths is the process of optimising your online presence to improve visibility in search engine results when potential customers search for locksmith services. Given that many people turn to search engines when they need locksmith assistance, effective SEO can help locksmith businesses attract organic (non-paid) traffic and generate leads. A digital agency specialising in SEO services will implement a range of SEO techniques, including:

  • Keyword research - An SEO specialist will identify relevant keywords that potential customers use when searching for locksmith services and naturally insert them into your website and advertising content.
  • On-page SEO - This involves optimising your website's on-page elements, including title tags, meta descriptions, headers, and image alt tags, and ensuring that your website content provides valuable information to users.
  • Quality content: Creating informative and engaging content on locksmith-related topics, such as home security tips, types of locks, or what to do during a lockout, can help establish your authority in the field and attract organic traffic.
  • Technical SEO - Conducting regular technical SEO audits helps to identify and address issues like broken links, duplicate content, and page load speed.
  • User experience (UX) - Ensuring your website is user-friendly, with easy navigation and clear call-to-action buttons, helps improve user satisfaction and engagement.
  • Link building - Acquiring high-quality backlinks from reputable websites, especially those in the home security, local business, or home improvement niches, can improve your website's authority and rankings.

An effective SEO strategy for locksmiths can help your business rank higher in search results, attract local customers, and establish your online presence as a trusted locksmith service provider in your area. It's an ongoing effort that requires consistent optimisation and adaptation to changes in search engine algorithms and user behaviour. Book a strategy session to learn more about the SEO services EngineRoom can offer your locksmith business.

What are the best websites for locksmiths?

The best locksmith website is professional, mobile-friendly, and optimised for local search. It should provide essential information about your locksmith services, service areas, contact details, and pricing if possible. Additional elements include client testimonials, informative content, security tips, and online booking options. Regular updates and analytics integration help maintain a strong online presence and track visitor interactions for future optimisation.

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What we discuss in your strategy session

Working directly with a digital advisor guarantees you better ROI. During the strategy session, you will get some insight into:

  • Your competitors' performance
  • Your historical performance
  • Future growth opportunities
  • How EngineRoom can grow your business

Ready to increase revenue?

Speak to a digital advisor today to discuss how we can effectively grow your business through digital.

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