Meet the people behind the platform.

EngineRoom helps businesses grow through data, digital and technology, but it’s our people that really make the difference. We’re an award-winning team of industry leaders and subject matter experts, data analysts and digital marketers, content creators and strategists, designers and engineers.

ER team group shot

Determined to succeed

In 2013, we founded EngineRoom (formerly Digital360) to make better use of digital and technology as a source of competitive advantage for high-achieving SMEs. We created an approach that integrates business objectives and digital channels into strategies that drive growth and success.

To put our methodology to the test, we put our own money on the line and bought a business (Cleanawater) in an industry we knew nothing about. After five years, we proved the success of EngineRoom — growing Cleanawater’s revenue by
1266% and yielding 10x return on investment
.

Today, the EngineRoom team continue to live our core mission — using digital, data and technology to help businesses unlock their full potential.

Formerly known as
ER about us team grid

Meet the team

Adam Laurie

Adam Laurie

Managing Director
Robert Dalessandro

Robert Dalessandro

Director
Ashley Constantine

Ashley Constantine

Finance Manager
Robert Petreski

Robert Petreski

Technical Director
Glen Allpress

Glen Allpress

Advisor
Ali Irfanli

Ali Irfanli

Advisor
Josh Little

Josh Little

Advisor
Oliver Wales

Oliver Wales

Digital Strategist
Thilanga Pitigala

Thilanga Pitigala

Head of Engineering
Jess Knollmeyer

Jess Knollmeyer

Product Designer
Tom Shael

Tom Shael

Data Scientist
Yossi Moss

Yossi Moss

Project Manager
Steph Ridnell

Steph Ridnell

Software Engineer
Noel Hung

Noel Hung

Software Engineer
Julian Alexander

Julian Alexander

Digital Experience Lead
Hugh Steele

Hugh Steele

Content Designer
China Symons

China Symons

Digital Designer
Don Milne

Don Milne

Senior Partnerships Manager
Loreen Beutler

Loreen Beutler

Partner Network Lead
Alex Piat

Alex Piat

Senior Project Manager
Drew Gordon

Drew Gordon

Google Ads Specialist
Weronika Lesz

Weronika Lesz

Social PPC Manager
Rory Callaghan

Rory Callaghan

SEO Team Lead
Kevin Omoro

Kevin Omoro

SEO Specialist
Astrid Ablethorpe

Astrid Ablethorpe

Content Producer
James McCann

James McCann

Content Producer
Corey White

Corey White

Content Producer
Rohan D'Souza

Rohan D'Souza

Content Producer
Advisory

Advisory

Advisory
Advisory
We understand your goals and help you achieve them.
Adam Laurie

Adam Laurie

Managing Director
Adam Laurie
Adam Laurie
Robert Dalessandro

Robert Dalessandro

Director
Robert Dalessandro
Robert Dalessandro
Glen Allpress

Glen Allpress

Advisor
Glen Allpress
Glen Allpress
Ali Irfanli

Ali Irfanli

Advisor
Ali Irfanli
Ali Irfanli
Josh Little

Josh Little

Advisor
Josh Little
Josh Little
Oliver Wales

Oliver Wales

Digital Strategist
Oliver Wales
Oliver Wales
Strategy & Creative

Strategy & Creative

Strategy & Creative
Strategy & Creative
We develop the strategies and achieve your objectives.
Robert Petreski

Robert Petreski

Technical Director
Robert Petreski
Robert Petreski
Julian Alexander

Julian Alexander

Digital Experience Lead
Julian Alexander
Julian Alexander
Hugh Steele

Hugh Steele

Content Designer
Hugh Steele
Hugh Steele
China Symons

China Symons

Digital Designer
China Symons
China Symons
Don Milne

Don Milne

Senior Partnerships Manager
Don Milne
Don Milne
Loreen Beutler

Loreen Beutler

Partner Network Lead
Loreen Beutler
Loreen Beutler
Alex Piat

Alex Piat

Senior Project Manager
Alex Piat
Alex Piat
Drew Gordon

Drew Gordon

Google Ads Specialist
Drew Gordon
Drew Gordon
Weronika Lesz

Weronika Lesz

Social PPC Manager
Weronika Lesz
Weronika Lesz
Rory Callaghan

Rory Callaghan

SEO Team Lead
Rory Callaghan
Rory Callaghan
Kevin Omoro

Kevin Omoro

SEO Specialist
Kevin Omoro
Kevin Omoro
Astrid Ablethorpe

Astrid Ablethorpe

Content Producer
Astrid Ablethorpe
Astrid Ablethorpe
James McCann

James McCann

Content Producer
James McCann
James McCann
Corey White

Corey White

Content Producer
Corey White
Corey White
Rohan D'Souza

Rohan D'Souza

Content Producer
Rohan D'Souza
Rohan D'Souza
Product & Engineering

Product & Engineering

Product & Engineering
Product & Engineering
We develop the platform to help you make better decisions.
Thilanga Pitigala

Thilanga Pitigala

Head of Engineering
Thilanga Pitigala
Thilanga Pitigala
Jess Knollmeyer

Jess Knollmeyer

Product Designer
Jess Knollmeyer
Jess Knollmeyer
Tom Shael

Tom Shael

Data Scientist
Tom Shael
Tom Shael
Yossi Moss

Yossi Moss

Project Manager
Yossi Moss
Yossi Moss
Steph Ridnell

Steph Ridnell

Software Engineer
Steph Ridnell
Steph Ridnell
Noel Hung

Noel Hung

Software Engineer
Noel Hung
Noel Hung

Our awards

EngineRoom has won BRW’s Fast 100 award three times. We don’t just talk about measurable growth — we live it every single day.

Award trophy
BRW Fast 100 Award
BRW Fast 100
3x Winner
Smart Company Smart 50 Award
Smart Company
Smart 50
Telstra Australian Business Awards
Telstra Business Awards
State Finalist