Meet the people behind the platform.

EngineRoom helps businesses grow through data, digital and technology, but it’s our people that really make the difference. We’re an award-winning team of industry leaders and subject matter experts, data analysts and digital marketers, content creators and strategists, designers and engineers.

ER team group shot

Determined to succeed

In 2013, we founded EngineRoom (formerly Digital360) to make better use of digital and technology as a source of competitive advantage for high-achieving SMEs. We created an approach that integrates business objectives and digital channels into strategies that drive growth and success.

To put our methodology to the test, we put our own money on the line and bought a business (Cleanawater) in an industry we knew nothing about. After five years, we proved the success of EngineRoom — growing Cleanawater’s revenue by
1266% and yielding 10x return on investment
.

Today, the EngineRoom team continue to live our core mission — using digital, data and technology to help businesses unlock their full potential.

Formerly known as
ER about us team grid

Meet the team

Adam Laurie

Adam Laurie

Managing Director
Robert Dalessandro

Robert Dalessandro

Director
Robert Petreski

Robert Petreski

Technical Director
Samantha Winnicki

Samantha Winnicki

Head of Strategy
Ali Irfanli

Ali Irfanli

Advisor
Josh Little

Josh Little

Advisor
Oliver Wales

Oliver Wales

Digital Strategist
Jess Knollmeyer

Jess Knollmeyer

Product Designer
Tom Shael

Tom Shael

Data Scientist
Yossi Moss

Yossi Moss

Project Manager
Steph Ridnell

Steph Ridnell

Software Engineer
Julian Alexander

Julian Alexander

DX Team Lead
Don Milne

Don Milne

Senior Partnerships Manager
Loreen Beutler

Loreen Beutler

Partner Network Lead
Alex Piat

Alex Piat

Senior Project Manager
Drew Gordon

Drew Gordon

Google Ads Specialist
Alexis Pagnon

Alexis Pagnon

Senior UX Designer
Hugh Steele

Hugh Steele

Content Designer
Thilanga Pitigala

Thilanga Pitigala

Head of Engineering
Glen Allpress

Glen Allpress

Advisor
Rory Callaghan

Rory Callaghan

SEO Team Lead
James McCann

James McCann

Copywriter
Ashley Constantine

Ashley Constantine

Finance Manager
Terence Yeoh

Terence Yeoh

Advisor
Kevin Omoro

Kevin Omoro

SEO Specialist
Advisory

Advisory

Advisory
Advisory
We understand your goals and help you achieve them.
Adam Laurie

Adam Laurie

Managing Director
Adam Laurie
Adam Laurie
Robert Dalessandro

Robert Dalessandro

Director
Robert Dalessandro
Robert Dalessandro
Ali Irfanli

Ali Irfanli

Advisor
Ali Irfanli
Ali Irfanli
Josh Little

Josh Little

Advisor
Josh Little
Josh Little
Oliver Wales

Oliver Wales

Digital Strategist
Oliver Wales
Oliver Wales
Glen Allpress

Glen Allpress

Advisor
Glen Allpress
Glen Allpress
Terence Yeoh

Terence Yeoh

Advisor
Terence Yeoh
Terence Yeoh
Strategy & Creative

Strategy & Creative

Strategy & Creative
Strategy & Creative
We develop the strategies and achieve your objectives.
Robert Petreski

Robert Petreski

Technical Director
Robert Petreski
Robert Petreski
Samantha Winnicki

Samantha Winnicki

Head of Strategy
Samantha Winnicki
Samantha Winnicki
Julian Alexander

Julian Alexander

DX Team Lead
Julian Alexander
Julian Alexander
Don Milne

Don Milne

Senior Partnerships Manager
Don Milne
Don Milne
Loreen Beutler

Loreen Beutler

Partner Network Lead
Loreen Beutler
Loreen Beutler
Alex Piat

Alex Piat

Senior Project Manager
Alex Piat
Alex Piat
Drew Gordon

Drew Gordon

Google Ads Specialist
Drew Gordon
Drew Gordon
Alexis Pagnon

Alexis Pagnon

Senior UX Designer
Alexis Pagnon
Alexis Pagnon
Hugh Steele

Hugh Steele

Content Designer
Hugh Steele
Hugh Steele
Rory Callaghan

Rory Callaghan

SEO Team Lead
Rory Callaghan
Rory Callaghan
James McCann

James McCann

Copywriter
James McCann
James McCann
Kevin Omoro

Kevin Omoro

SEO Specialist
Kevin Omoro
Kevin Omoro
Product & Engineering

Product & Engineering

Product & Engineering
Product & Engineering
We develop the platform to help you make better decisions.
Jess Knollmeyer

Jess Knollmeyer

Product Designer
Jess Knollmeyer
Jess Knollmeyer
Tom Shael

Tom Shael

Data Scientist
Tom Shael
Tom Shael
Yossi Moss

Yossi Moss

Project Manager
Yossi Moss
Yossi Moss
Steph Ridnell

Steph Ridnell

Software Engineer
Steph Ridnell
Steph Ridnell
Thilanga Pitigala

Thilanga Pitigala

Head of Engineering
Thilanga Pitigala
Thilanga Pitigala

Our awards

EngineRoom has won BRW’s Fast 100 award three times. We don’t just talk about measurable growth — we live it every single day.

Award trophy
BRW Fast 100 Award
BRW Fast 100
3x Winner
Smart Company Smart 50 Award
Smart Company
Smart 50
Telstra Australian Business Awards
Telstra Business Awards
State Finalist