Our custom digital marketing solutions for the aged care sector, combined with our expert skills and leading technology, will help you attract prospective residents, improve your online visibility and position you as a trusted aged care provider. With our full-service approach that includes social media management, SEO, and digital advisory, we’ll ensure your business is in front of the right audience at the right time, while consistently improving your bottom line.
As well as digital expertise, the team at EngineRoom also have specific experience in aged care and nursing home marketing. This means that we’re already aware of your challenges, and know exactly where to find opportunities we can leverage to propel your business forward in the digital space.
Lead the way in aged care with a high-performing digital strategy, designed to grow alongside you.
Using EngineRoom’s data intelligence platform, we can re-invest in the channels producing the highest ROI.
Reduce wasted time and spend by making smarter strategic decisions based on our holistic lead-driven approach.
Use our experience to your advantage by partnering with a team that knows what it takes to succeed in the aged care sector.
Partner with a senior digital advisor who will help you set clear benchmarks, budgets, and goals to achieve business growth.
Guide potential clients through the conversion funnel with optimisation services that reduce acquisition costs and improve ROI.
Cut through the noise of millions of search results and stay ahead of the competition with targeted ads that generate instant results.
Amplify your brand awareness by showing up on socials and reaching the right eyes on the right channels at the right time.
Enhance your online presence with a user-driven website that boosts traffic, builds trust, and turns leads into loyal customers.
Medical and Aged Care Group (MACG) provides compassionate care services to seniors and their loved ones. The team wanted more visibility over their data so they could improve lead generation and expand their services across Victoria. MACG were soon able to track every lead that came through after integrating with the EngineRoom platform. After launching a refreshed website alongside a robust SEO strategy, the MACG team noticed a significant change in conversions, which has given them the opportunity to scale thanks to their positive ROI.
171% increase in SEO conversions
Over the course of our partnership with MACG, we revamped their website and increased website conversion rates by over 30%, resulting in further expansion for the business. MACG continues to invest in their website through new page enhancements and improvements, with customer experience at the forefront of their strategy.
Glen Allpress, Senior Digital Advisor for MACG
Your designated digital advisor with healthcare marketing experience will discuss your business objectives and build a growth plan around them.
Our marketing strategies for medical practices include all the tools and technology you need to grow without having to outsource other services.
Compare total revenue from leads with your marketing channel performance to measure direct ROI in the EngineRoom platform.
By reviewing all of your marketing channel metrics in one place, we can make smarter budget decisions by investing in the highest-performing campaigns.
Accelerate growth with our results-driven blueprint which has been the catalyst for helping others in the medical sector thrive online.
Our commitment to driving growth and campaign success means we’re now an accredited SEMRush Top Ranked Partner and a Google Partner.
The EngineRoom platform sits at the core of your digital strategy, collecting key data and turning it into a visual representation of your business performance. In the platform, we can see at a glance, key comparisons, including:
Having access to this crucial data allows us to make smarter investment decisions, so you can achieve optimal growth while minimising expenses.
The digital space is constantly evolving, and those that don’t keep up risk losing key market share in their respective industries. EngineRoom can identify digital opportunities and turn them into effective strategies, allowing your business to conquer your target market. And with a team spread across Australia, we can work with you wherever you’re based.
Whether you have a local medical practice or a state-wide enterprise, we can design a custom strategy that matches your unique business goals.
Medical digital marketing refers to the use of digital channels and online strategies to promote and advertise medical services, healthcare facilities, and healthcare professionals. It encompasses various online marketing techniques tailored to the medical sector to reach and engage with target audiences, including patients, medical practitioners, and healthcare organisations.
An omnichannel digital marketing strategy can include SEO, content marketing, Google Ads campaigns, social media marketing, website development and design, reputation management, and mobile device optimisations. The purpose of a multi-channel approach is to reach your target audience in as many places as possible, maintain brand consistency, and sustain long-term growth.
The best aged care website design is one that prioritises the needs of elderly individuals and their families, providing a seamless user experience while highlighting the care and services offered by your facility. Some key elements you should consider including are:
Your website should ultimately reflect your commitment to providing compassionate and quality care for seniors, while also fostering trust and building a strong online presence within the community.
We certainly do. SEO (or search engine optimisation) is a key part of any aged care marketing strategy as it helps increase online exposure and improve your ranking on search engines for relevant keywords and phrases related to your services. The primary goal of nursing home SEO is to attract more organic traffic and ultimately lead to more enquiries, phone calls, and admissions.
SEO is an ongoing process that requires continuous efforts and adjustments to keep up with search engine algorithms and user behaviour. Reach out to our specialist team that can devise an SEO strategy that is continually refined to maintain the best ranking positions and improve your online authority.
Marketing aged care homes or services requires a thoughtful and compassionate approach to connect with potential clients and their families. Some effective strategies include:
Marketing in this sector requires empathy, transparency, and genuine care for prospective residents and their families. Building trust and rapport is essential to successfully attract people who will benefit from your care and support.
Working directly with a digital advisor guarantees you better ROI. During the strategy session, you will get some insight into:
Speak to a digital advisor today to discuss how we can effectively grow your business through digital.