Stand out among your biggest competitors in the automotive industry with a custom-built automotive digital marketing plan from EngineRoom. Whether your goal is to expand the business, make more sales, improve the car buying process or a mix of all three, we have the specific industry expertise to make it happen.
EngineRoom’s team of highly skilled specialists help automotive businesses achieve their customer and revenue goals with a results-driven digital marketing strategy. We’ve got plenty of automobile industry experience and know what works to keep bottom lines trending up.
Our data-informed automotive marketing solutions can be customised to suit your short and long-term growth plan.
Using EngineRoom’s centralised platform, you can track, compare, and analyse ROI across every channel.
We help you invest in the best-performing marketing channels that convert more customers, reducing your overall acquisition costs.
Our digital marketing team have specific industry experience, having successfully helped other automotive businesses achieve their growth goals.
Partner with a senior digital advisor who will help you set clear benchmarks, budgets, and goals to achieve business growth.
Guide potential clients through the conversion funnel with optimisation services that reduce acquisition costs and improve ROI.
Cut through the noise of millions of search results and stay ahead of the competition with targeted ads that generate instant results.
Amplify your brand awareness by showing up on socials and reaching the right eyes on the right channels at the right time.
Enhance your online presence with a user-driven website that boosts traffic, builds trust, and turns leads into loyal customers.
After relying on traditional advertising for many years, the Sheen team wanted to pivot to a more digitally-focused strategy so they could reach more customers online. We launched a refreshed website, built over 400 new web pages to boost brand authority and improve search ranking, and connected everything to the EngineRoom platform to better manage leads. Sheen’s digital transformation included an uplift in leads and better visibility with over 8,000 keywords now ranking on search engines thanks to a curated SEO strategy.
New website pages
EngineRoom 'has taught us a significant amount over the past few years, particularly SEO, display marketing, and digital assets' importance. They don’t simply tell us what we need – they help us understand their recommendations and what we're paying for. This means we're making better decisions aligned with our market and industry.
James Black - Marketing Manager
A dedicated advisor with automotive digital marketing experience will work closely with you to determine the best route for ongoing growth.
Our all-round, omnichannel approach means you get everything you need without having to outsource any additional services.
EngineRoom combines all your business data into one easy-to-use platform so you can track ROI in real-time.
By tracking your data in EngineRoom, we can assess what’s working and stay on top of trends to make your budget go further.
We’ve developed a robust digital marketing blueprint that has had proven success in the automobile industry.
Prior to launching EngineRoom, we bought a business to put our platform to the test and increased revenue by more than 1,200%.
The EngineRoom platform gives us the edge over other automotive digital marketing companies, as it provides unrestricted insights into your data and allows us to make better-informed decisions to maximise your ROI.
By integrating EngineRoom with your other data tools, such as your CRM and social media accounts, you can enjoy full visibility over your marketing campaigns in real-time.
As leaders in digital marketing strategies, we’re proud to offer our services and industry expertise to automotive businesses across Australia. If you want to bolster your online presence and reach customers in all the right places, then working with specialist automotive marketing consultants will help you reach those goals faster.
Our highly qualified team will assess your current marketing efforts and develop a custom digital marketing plan that will help you grow at your own pace and turn potential customers into paying ones.
We’ve helped businesses from many automotive industries boost their bottom line, including auto dealers and automotive repairers. With this experience, we have gained a solid understanding of the challenges and opportunities present in each industry and how best to utilise online advertising to generate the highest returns.
Leveraging digital marketing, such as SEO, social media ads, and Google Ads is critical in this tech-driven day and age, especially if you want to grow your revenue and customer base. With a high proportion of your target audience active online, it’s essential that you meet them halfway. Having a structured digital marketing plan in place helps get your business in front of those people at the right time, increasing leads, conversions, and growth.
Automotive SEO services help you rank higher on search engines when people search for words or phrases relating to your business. It includes a combination of technical SEO, link-building, and on-page SEO, such as:
Together, these techniques help improve your brand authority and relevance, so you can organically grow your online presence.
The short answer is yes; if implemented properly, Google Ads (formally Google Adwords) can rapidly convert website visitors into paying customers. This is because an optimised ad is the first thing people see when actively searching for services, increasing click-through rates and conversions as the customer is already in the decision stage of the buyer’s journey. Like other service-based industries, automobile businesses can definitely reap the rewards that Google Ads presents.
The main caveat is the cost, but a Google Ads expert will be able to tailor the campaign to make sure the cost per acquisition is lower than a customer’s lifetime value to offset your investment.
Working directly with a digital advisor guarantees you better ROI. During the strategy session, you will get some insight into:
Speak to a digital advisor today to discuss how we can effectively grow your business through digital.