Accelerate your business growth with a high-performing automotive marketing strategy

Stand out among your biggest competitors in the automotive industry with a custom-built automotive digital marketing plan from EngineRoom. Whether your goal is to expand the business, make more sales, improve the car buying process or a mix of all three, we have the specific industry expertise to make it happen.

Partner with a leading digital marketing agency with proven experience in automotive industry growth

EngineRoom’s team of highly skilled specialists help automotive businesses achieve their customer and revenue goals with a results-driven digital marketing strategy. We’ve got plenty of automobile industry experience and know what works to keep bottom lines trending up.

Sustainable growth

Our data-informed automotive marketing solutions can be customised to suit your short and long-term growth plan.

Transparent ROI

Using EngineRoom’s centralised platform, you can track, compare, and analyse ROI across every channel.

Lower acquisition costs

We help you invest in the best-performing marketing channels that convert more customers, reducing your overall acquisition costs.

Automotive expertise

Our digital marketing team have specific industry experience, having successfully helped other automotive businesses achieve their growth goals.

Our services

How EngineRoom has helped automotive businesses drive real results

Sheen Panel Service

After relying on traditional advertising for many years, the Sheen team wanted to pivot to a more digitally-focused strategy so they could reach more customers online. We launched a refreshed website, built over 400 new web pages to boost brand authority and improve search ranking, and connected everything to the EngineRoom platform to better manage leads. Sheen’s digital transformation included an uplift in leads and better visibility with over 8,000 keywords now ranking on search engines thanks to a curated SEO strategy.

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New website pages

EngineRoom 'has taught us a significant amount over the past few years, particularly SEO, display marketing, and digital assets' importance. They don’t simply tell us what we need – they help us understand their recommendations and what we're paying for. This means we're making better decisions aligned with our market and industry.

James Black - Marketing Manager

Why choose EngineRoom as your automotive marketing agency

One-on-one digital advisory

A dedicated advisor with automotive digital marketing experience will work closely with you to determine the best route for ongoing growth.

Complete marketing solution

Our all-round, omnichannel approach means you get everything you need without having to outsource any additional services.

Measurable results

EngineRoom combines all your business data into one easy-to-use platform so you can track ROI in real-time.

React to change

By tracking your data in EngineRoom, we can assess what’s working and stay on top of trends to make your budget go further.

Marketing strategies that work

We’ve developed a robust digital marketing blueprint that has had proven success in the automobile industry.

First-hand success

Prior to launching EngineRoom, we bought a business to put our platform to the test and increased revenue by more than 1,200%.

Gain a deep understanding of your campaigns and customer journeys like never before

The EngineRoom platform gives us the edge over other automotive digital marketing companies, as it provides unrestricted insights into your data and allows us to make better-informed decisions to maximise your ROI.

  • Analyse campaign performance at a glance and redirect your budget to take advantage of profit-driving channels
  • View real-time calculations to see how close you are to achieving your targets
  • Dive into key customer stats such as conversion pathways to better understand how your customers interact with your brand

By integrating EngineRoom with your other data tools, such as your CRM and social media accounts, you can enjoy full visibility over your marketing campaigns in real-time.

Accelerate your business growth with EngineRoom today

Book strategy session

Access our conversion-driven automotive marketing services state-wide

As leaders in digital marketing strategies, we’re proud to offer our services and industry expertise to automotive businesses across Australia. If you want to bolster your online presence and reach customers in all the right places, then working with specialist automotive marketing consultants will help you reach those goals faster. 

Our highly qualified team will assess your current marketing efforts and develop a custom digital marketing plan that will help you grow at your own pace and turn potential customers into paying ones. 

Frequently asked questions

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Frequently asked questions

What type of automotive businesses do you work with?

We’ve helped businesses from many automotive industries boost their bottom line, including auto dealers and automotive repairers. With this experience, we have gained a solid understanding of the challenges and opportunities present in each industry and how best to utilise online advertising to generate the highest returns. 

Why is digital marketing important for the automotive industry?

Leveraging digital marketing, such as SEO, social media ads, and Google Ads is critical in this tech-driven day and age, especially if you want to grow your revenue and customer base. With a high proportion of your target audience active online, it’s essential that you meet them halfway. Having a structured digital marketing plan in place helps get your business in front of those people at the right time, increasing leads, conversions, and growth.

What is SEO for the automotive industry and how does it work?

Automotive SEO services help you rank higher on search engines when people search for words or phrases relating to your business. It includes a combination of technical SEO, link-building, and on-page SEO, such as:

  • Optimising your website speed and responsiveness
  • Adding appropriate title tags and descriptions to every page on your website
  • Conducting keyword and competitor research
  • Creating content and naturally inserting keywords to rank higher in search results

Together, these techniques help improve your brand authority and relevance, so you can organically grow your online presence.

Do Google Ads work for the automobile industry?

The short answer is yes; if implemented properly, Google Ads (formally Google Adwords) can rapidly convert website visitors into paying customers. This is because an optimised ad is the first thing people see when actively searching for services, increasing click-through rates and conversions as the customer is already in the decision stage of the buyer’s journey. Like other service-based industries, automobile businesses can definitely reap the rewards that Google Ads presents.

The main caveat is the cost, but a Google Ads expert will be able to tailor the campaign to make sure the cost per acquisition is lower than a customer’s lifetime value to offset your investment.

Award winning agency

What we discuss in your strategy session

Working directly with a digital advisor guarantees you better ROI. During the strategy session, you will get some insight into:

  • Your competitors' performance
  • Your historical performance
  • Future growth opportunities
  • How EngineRoom can grow your business

Ready to increase revenue?

Speak to a digital advisor today to discuss how we can effectively grow your business through digital.

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