Supercharge your business growth with a dynamic beauty salon marketing plan that yields remarkable results

Outshine your biggest competitors with a bespoke digital marketing strategy developed by EngineRoom. Whether your focus is expanding your salon business and diversifying your services or getting more new clients and boosting profitability, we can help you achieve those goals in the most cost-effective and sustainable way.

Join forces with a beauty salon marketing agency that has a successful track record in driving growth within the beauty sector

Our team of marketing and advisory specialists are dedicated to helping beauty businesses reach their goals through results-oriented digital marketing strategies. Having worked with other similar businesses in the beauty industry, we know what works to achieve positive bottom-line growth. 

Cost-effective acquisition

By identifying the channels that drive more customer conversions, we can optimise your investment and reduce acquisition costs.

Ongoing growth

Our beauty salon marketing solutions align with your unique growth plan, combining data-driven strategies to drive success in both the short and long term.

Trackable ROI

Access EngineRoom's in-built software to effectively track and review your return on investment across all platforms.

Beauty industry expertise

We understand the challenges faced by the industry, as well as opportunities we can leverage that will help you achieve your growth objectives.

Our services

How our proven strategy has helped businesses in the beauty industry achieve rapid success

Targeted SEO campaigns delivered 1000% marketing ROI and drastically reduced cost per lead

Victorian Dermal Group struggled to justify a large marketing spend with their previous SEO agency. Using the EngineRoom platform together with our own SEO agency services, we were able to highlight the correlation between a strong SEO strategy and better, higher quality leads, resulting in a lower investment.

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1,000% return on investment

We often get asked how we have grown so quickly. The answer? Investing in the right digital channels at the right time. Digital marketing is our primary lead generation mechanism to grow our business. Rob, our senior digital advisor understands the business, its challenges and its operations. It's a far superior service to your regular digital agency experience.

Goran Gacovski & Derya Koch

Unleash your salon business potential with a full suite of digitally-driven services

Specialist digital consultant

All beautician clients are appointed a digital advisor who has experience in successfully executing marketing strategies for the beauty industry.

All-inclusive digital package

With our end-to-end marketing services, you can get everything you need to expand and nurture your business from one place.

Transparent deliverables

Measure your digital marketing ROI within EngineRoom, and analyse key financial and marketing metrics for accurate comparisons.

Data-informed approach

With so much data at our fingertips, we can stay ahead of the curve and allocate more spend to the channels delivering the best ROI.

Our time-tested formula

Our optimised digital marketing framework is backed by a track record of success in similar businesses within the beauty industry.

Practical expertise

We invested in an unfamiliar business to prove EngineRoom’s capabilities and recorded a 2,500% surge in profitability after five years.

Achieve continuous business growth with actionable insights

Quality digital marketing strategies serve as powerful catalysts for business expansion. But in order to maintain growth, we have to understand what drives the success of those strategies. That's why we built the EngineRoom platform, which empowers you to:

  • Establish benchmarks that align with your goals
  • Track and compare results across the entire marketing funnel
  • Identify every customer touchpoint to better understand how visitors are interacting with your salon business

By integrating your existing business tools with EngineRoom, we can significantly improve ROI tracking and leverage real-time data to inform our strategic decisions.

Accelerate your business growth with EngineRoom today

Book strategy session

Grow your beauty salon business effectively from anywhere in Australia

We’re committed to helping your salon business thrive, whether that involves getting more new clients, improving profitability, or expanding into new locations. Our fully remote team operates throughout Australia, enabling us to achieve this goal effectively, no matter where you’re based. 

Through virtual (or in-person) collaboration, online project management, and access to the EngineRoom platform, we’ll check in regularly with you and the team to ensure everything is going to plan and make any adjustments to maximise your return on investment.

Frequently asked questions

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Frequently asked questions

What should be on a beauty salon website?

Your beauty or hair salon website is your prime opportunity to convert visitors into new clients, by ensuring it delivers everything they are searching for in a clear and transparent way.

The best beauty salon websites include key fundamentals, such as:

  • Simple designs and a clear navigation 
  • High-quality images that capture your brand’s personality
  • Online booking capabilities for hassle-free conversions
  • Brand consistency (such as colours, typography, and content) that aligns with your other platforms and any marketing campaigns

If you’re looking for the best website builder for beauty salon businesses, our website designers can show you ones suited to your industry.

How do I promote my small beauty business?

Promoting your small beauty salon business involves a combination of effective marketing strategies and customer-focused approaches. Here are some examples.

  • Identify your ideal customers and understand their preferences, needs, and pain points; then tailor your marketing efforts to address their specific requirements
  • Establish an online presence with a well-designed website that showcases your services, products, and customer testimonials to build credibility and trust
  • Leverage social media platforms like Instagram and Facebook to highlight your work, engage with potential customers, and share beauty tips and trends
  • Optimise your website and content with relevant keywords to improve your visibility in search engine results and attract organic traffic
How much do hair salons spend on marketing strategies?

Deciding how much to invest in marketing is dependent on several factors, such as how many new clients you want to acquire, your yearly revenue targets, and the amount of budget available. 

Data-powered software like EngineRoom can calculate how many leads need generating to achieve your goals, which can then be translated into a specific monetary value. With real-time data at your fingertips, you can also react to any changes and reduce wasted spend, ensuring that every marketing dollar counts.

What is social media for beauty salons and how does it work?

Social media has many useful benefits for beauty and hair salon businesses. When used to its full potential, you can connect with your audience on a more personal level, build a strong online presence, and drive business growth.

Organic social media includes regularly keeping your audience engaged and comes in many forms such as sharing educational content or videos, promoting a special offer, or showing the humans behind your brand. This helps to build trust and loyalty among both new and prospective customers. 

Paid social media strategies include targeted ads that allow you to focus your marketing efforts on specific demographics, ensuring your promotions reach the most relevant audience. Connecting your social media accounts to a platform like EngineRoom makes it much easier for you to track your campaign effectiveness across all channels and compare it against ROI.

Award winning agency

What we discuss in your strategy session

Working directly with a digital advisor guarantees you better ROI. During the strategy session, you will get some insight into:

  • Your competitors' performance
  • Your historical performance
  • Future growth opportunities
  • How EngineRoom can grow your business

Ready to increase revenue?

Speak to a digital advisor today to discuss how we can effectively grow your business through digital.

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