Set your catering business up for long-term success with a digital-focused catering marketing plan

In today's competitive landscape, a powerful digital marketing strategy is a must-have for growing catering businesses. With EngineRoom’s industry-specific expertise and unwavering dedication, we’ll help your business rise above the noise and capture the attention it deserves. Let us fuel your growth journey and take your catering services to new heights.

Achieve your most ambitious business targets with EngineRoom’s proven blueprint for catering success

Promoting your catering business without building a strong digital strategy first is like turning up to an event without knowing attendance numbers, dietary requirements, or cuisine preferences. After taking a stab in the dark, you’d probably end up over-compensating, resulting in wasted spend and guests not having their needs met. We take away the guesswork, making sure your strategy is highly impactful, cost-effective, and tailored to your target market.

Growth nurturing

Grow with confidence by tapping into your customer and business data to develop an actionable, results-driven strategy.

Real-time insights

With EngineRoom’s data management software, you can monitor and evaluate all of your marketing metrics (plus much more) from a single platform.

Maximise opportunities

With full clarity over your analytics, we can discover untapped potential and optimise key opportunities within your sales funnel.

Industry specialists

Our talented team of digital experts have successfully helped other businesses in similar industries become trusted market leaders.

Our services

How we transformed a store-based business into a digital success story during COVID

Peter Bouchier

For 40+ years, Peter Bouchier has provided Melbourne locals with the highest quality, free-range products. In response to the initial lockdown, Peter Bouchier anticipated risks to in-store sales and proactively sought ways to adapt. The team swiftly pivoted towards deliveries and in just 14 business days, we delivered a robust online delivery system, which led to a substantial surge in sales. Peter Bouchier's delivery service remains a resounding success, which has demonstrated its profitability and long-term viability.

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300% increase in sales within 4 months

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Partner with an experienced growth agency that drives real, long-term results

Industry-leading advisory

Your designated digital advisor will map out your growth path and continually refine your marketing efforts based on the best-performing channels.

Complete catering package

Our full range of digital services includes everything you need to stay on top of your competitors and drive consistent growth.

Transparent analytics

See how close you are to hitting your marketing goals by tracking key metrics in EngineRoom, including revenue, conversions, and ROI.


With all your metrics in one single platform, we can analyse each channel’s performance and optimise your marketing budget allocation effectively.

Successful framework

We use our proven blueprint to design a unique marketing plan for your catering business that perfectly aligns with your growth objectives.

Platform versatility

We witnessed the power of EngineRoom first-hand after buying a business and launching a data-backed strategy that increased profit by $1.25 million.

Unleash the full potential of your catering business with EngineRoom's state-of-the-art data management platform

EngineRoom's platform is the perfect blend of advanced analytics and an intuitive user interface, ensuring that catering businesses of all sizes can benefit from its powerful capabilities. The platform's highly customisable and scalable features ensure that it can be tailored to fit your unique needs, regardless of the complexity of your data. 

  • Leverage data-driven insights to set clear business goals
  • See if you’re on track by comparing real-time data with your planned goals
  • Pinpoint the channels producing the best ROI and adapt strategy accordingly
  • Review competitor performance and identify their highest-performing pages to inform your content marketing strategy

By integrating your catering business with EngineRoom's proprietary platform, you can gain a competitive edge, become more agile, and boost sales.

Accelerate your business growth with EngineRoom today

Book strategy session

Be part of the virtual EngineRoom family

At EngineRoom, we’re proud to offer our services to catering businesses throughout Australia. No matter where you’re based in the country, our combination of expertise, specialised business knowledge, and leading technology can pave the way for your success.

Reach out to our virtual team today to start your digital transformation.

Frequently asked questions

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Frequently asked questions

What are the best catering websites?

The best food catering websites share common features that enhance the user experience, highlight their services, and effectively showcase their offerings. This can include (but is not limited to):

  • Clean layouts with modern and professional appearances
  • Easy and intuitive menus
  • Mobile-friendliness
  • High-quality imagery and aesthetics
  • Detailed services offered
  • Call-to-action buttons for services like online ordering or bookings
  • Positive customer testimonials

Including these elements in your catering website design helps to create a positive impression among your potential customers and encourage repeat business. 

What are some catering marketing ideas?

There are plenty of marketing ideas you can utilise to help promote your catering business, such as:

  • Establish a strong presence on social media platforms, where you can post mouthwatering images of your dishes, share behind-the-scenes glimpses of your catering events, and engage with your audience by responding to comments and messages
  • Feature positive reviews from satisfied clients on your website and social media channels to increase trust and help attract new customers
  • Run targeted ads on platforms like Google and Facebook to reach your specific target market 
  • Create valuable and engaging content related to catering, such as blog posts, recipe videos, or cooking tips, then share on your website and social media to establish yourself as an authority in the catering industry
Do you offer social media marketing for catering companies?

We certainly do. If you're looking to promote your catering business on social media, there are several strategies we can implement. 

First, we’ll carry out some in-depth research to identify the social media platforms where your target market is most active. We can then devise a tailored strategy that combines organic and paid marketing efforts to boost engagement while also generating leads and website traffic. We can target specific demographics and locations with paid ads, making it much easier to reach your ideal customers.

Once all your channels and campaigns are set up, we’ll monitor performance in EngineRoom and ensure your leads, conversions, and marketing budget are all aligned. This data can also help us refine your strategies over time.

What is SEO for catering businesses?

Catering SEO refers to the process of optimising your website and online content to improve your visibility and Google ranking. SEO is essential for your catering business to attract potential customers who are searching for catering services in their local area or for specific events.

At EngineRoom, our catering SEO services include the following:

  • Keyword research to identify relevant keywords and phrases that potential customers might use to search for your catering business, like "wedding catering," "corporate event catering," "party catering," etc.
  • On-page SEO which involves optimising your website's content with the selected keywords
  • Local SEO to ensure that your business is listed accurately on Google My Business and other local directories to improve local search rankings
  • Site optimisations, such as improving website loading speed and responsiveness
  • Recruiting backlinks from authoritative sources to boost your website's credibility and search engine rankings

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What we discuss in your strategy session

Working directly with a digital advisor guarantees you better ROI. During the strategy session, you will get some insight into:

  • Your competitors' performance
  • Your historical performance
  • Future growth opportunities
  • How EngineRoom can grow your business

Ready to increase revenue?

Speak to a digital advisor today to discuss how we can effectively grow your business through digital.

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