Get growing with a digital-first strategy tailored to your cleaning business needs

With our deep understanding of the cleaning industry, we can help you create a personalised digital growth marketing strategy that builds loyalty, drives engagement, and generates more bookings. Our experienced team develops custom digital solutions that utilise social media marketing, PPC advertising, website development, and more to help your cleaning business stand out from the competition and drive revenue growth.

Elevate your digital presence and reach more potential clients with a data-driven marketing plan

As digital growth specialists, we’re passionate about helping cleaning businesses achieve their growth goals, using a tailored strategy that sets them up for ongoing success. We’ll work with you to uncover untapped opportunities across a range of online channels, refining your strategy to ensure you reach the right audience while getting the best return on your investment. 

Transformational growth

Maximise long-term growth with a goal-driven digital marketing strategy that improves your visibility in search results and scales with you.

Effective tracking

Calculate the success of every campaign across every channel from EngineRoom’s purpose-built growth management system.

Optimise acquisitions

Don’t overspend on customer acquisition; instead, utilise data to make better-informed investment decisions.

Cleaning industry expertise

Our digital growth specialists have helped other cleaning business owners expand their cleaning services and achieve substantial revenue growth.

Our services

How we helped a small cleaning business roll out a solid digital strategy for long-term growth and expansion

Bax Clean

Bax Clean offers Melbourne-based window, gutter, and specialist cleaning services. Prior to working with EngineRoom, they only offered window cleaning but had ambitions to grow. Wanting to avoid quick fixes, the team chose EngineRoom to execute a long-term digital strategy that could identify their best leads and gaps in the market. We set up data tracking in EngineRoom to give us a clear understanding of lead performance before refining their PPC campaign and redesigning their website. Bax Clean experienced 300% growth in conversions thanks to the successful SEO program and a 163% uplift in sales yield by introducing new cleaning services.

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New customers

Each year we're able to meticulously plan revenue targets and marketing budgets based on historical data. The MYOB integration has been key to understanding existing customer revenue peaks, and from there we're able to plug in new business targets during softer months. The Bax Clean growth has been driven by Simon's hunger to understand his data and internal capabilities and to set progressive growth strategies, and we're very proud of his success.

Glen Allpress (Senior Digital Advisor)

Why success-oriented cleaning companies choose EngineRoom as their trusted growth partner

Bespoke advisory services

An allocated senior digital advisor with specific industry experience will help navigate your growth plan and set achievable outcomes.

Growth-building solution

Our end-to-end services include everything your company needs to thrive in a digital market - no external outsourcing necessary.

Data on-hand

With all of your data stored in EngineRoom’s dynamic platform, you can accurately track everything from goals and projections to ROI and leads.

Efficient budgeting

We help reduce wasted marketing spend by continually optimising the best-performing campaigns and channels.

Successful cleaning formula

Power your growth with our tried-and-tested digital marketing blueprint that has helped others in the commercial and house cleaning sector thrive.

Recognised as digital experts

Through our dedication to fostering growth, we’re proud to share our industry-recognised accreditations as a SEMRush Top Ranked Partner and Google Partner.

Growth-centric digital marketing solutions integrated with cutting-edge tech

To attract more clients, it's essential to first understand the driving forces behind their buying behaviours. The EngineRoom platform plays a pivotal role in extracting this data, as well as interpreting it, to inform your future growth strategy. With access to this powerful data, we can: 

  • Maximise your ROI by identifying the campaigns that are converting the biggest audience
  • Uncover revenue-building growth opportunities 
  • Allocated lead quality scores to potential customers so you can prioritise those with higher lead scores
  • Track complete customer pathways, from engagement to lead to client

Our unique platform sets us apart from other digital agencies, as it gives us a holistic insight into all areas of your business and allows us to build a growth strategy based on clean, actionable data.

Accelerate your business growth with EngineRoom today

Book strategy session

Solution-centric growth marketing, Australia-wide

With a team spread across the country (and beyond), we’re able to provide our growth-building solutions to cleaning companies across Australia. Whether you run a small residential cleaning business and want to get more local leads or own a cleaning enterprise with state-wide expansion plans, we have the tools and expertise to help. 

Book a strategy session with a senior digital advisor to get started.

Frequently asked questions

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Frequently asked questions

Are cleaner Google Ads worth it?

Yes, Google Ads can be worth it for cleaning businesses, especially when implemented strategically. As a pay-per-click advertising platform, you can create targeted ads that appear at the top of Google search results when prospective clients search for cleaning solutions. They offer a range of benefits, including:

  • Immediate visibility for your cleaning company, allowing you to quickly reach people who are searching for cleaning services in your area
  • Ability to target specific keywords and locations, increasing the likelihood of attracting qualified leads
  • Cost control, with a budget setting that suits your financial constraints 
  • Measurable results that allow you to track the performance of your ads and understand their effectiveness 
  • Geo-targeting to ensure your efforts are focused on prospective customers in your service area who can actually hire you
  • Immediate traffic and potential leads for your cleaning business

If executed properly, PPC ads can generate valuable leads and contribute to the growth of your cleaning business.

What is the best website for cleaners?

The best website for cleaners is one that effectively showcases your services, professionalism, and expertise while providing a seamless user experience for visitors. The following elements are good starting points to consider when building your cleaning company website:

  • Design - a clean and visually appealing design reflects your business's professionalism and attention to detail
  • Imagery - use high-resolution images that showcase your work and your team
  • Navigation - ensure easy navigation with a well-organised menu that directs visitors to essential pages 
  • Services - clearly list the range of residential and/or commercial cleaning services you offer, including details about different cleaning packages, eco-friendly options, and any specialised services
  • Testimonials - showcase positive customer reviews to build credibility and trust
  • Call to action - include prominent buttons for booking a cleaning service or requesting a quote

Your cleaning website should be tailored to your specific business goals, target audience, and branding. Collaborating with a professional web designer at EngineRoom who understands your industry can help you create a website that effectively showcases your cleaning services and attracts clients.

What is SEO for cleaners?

SEO (Search Engine Optimisation) for cleaners refers to the practice of optimising your website and online presence to improve your visibility in search results. The goal of SEO is to make your website more accessible to search engines so that when people in your target market search for cleaning services or related keywords, your website appears higher in the search results. This increased visibility can lead to more organic traffic to the website, ultimately resulting in more enquiries and potential bookings.

An SEO strategy can include everything from keyword research and on-page SEO to technical SEO and link building. It is a long-term strategy that requires ongoing efforts to maintain and improve your search engine rankings.

What does digital marketing for cleaners look like?

Digital marketing for cleaners involves utilising various online strategies and platforms to promote your business, increase online visibility, and attract more customers. A multi-channel strategy is one of the best ways to reach and engage with your target market, while simultaneously building your online presence and brand authority. It can include:

  • Website optimisation
  • Local SEO (for those that service a specific area/location)
  • PPC advertising 
  • Social media marketing
  • Content marketing
  • Email marketing
  • Remarketing

EngineRoom can build you a custom growth strategy tailored to your goals, utilising the above tools, our data management platform, and our team’s specific industry experience. Reach out today to book a strategy session. 

Award winning agency

What we discuss in your strategy session

Working directly with a digital advisor guarantees you better ROI. During the strategy session, you will get some insight into:

  • Your competitors' performance
  • Your historical performance
  • Future growth opportunities
  • How EngineRoom can grow your business

Ready to increase revenue?

Speak to a digital advisor today to discuss how we can effectively grow your business through digital.

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