Lay the foundations for ongoing success with a revenue-boosting growth plan customised to your flooring business goals

Our specialised digital marketing solutions for concrete and flooring companies are designed to help you drive traffic, increase conversions, and keep those customers rolling in. Our customised strategies focus on digital advisory, website design and development, SEO, CRO, Google Ads, and social media management to deliver a full-service approach to your online marketing and significantly improve your ROI.

Join forces with a digital growth agency that has helped others in the concrete and flooring industry thrive

At EngineRoom, our skilled team of industry growth experts help flooring companies achieve their ambitious bottom-line targets through the power of digital, data-backed strategies. We understand the challenges surrounding this niche industry, as well as the opportunities available to give you a strong, competitive edge. 

Grow your flooring business

Our scalable digital marketing action plans are tailored to your goals and designed to grow with you and your flooring business. 

Oversee your ROI

With EngineRoom’s growth management platform, you can track all your metrics, including direct ROI from one central place. 

Reduce deficit spending

Get the results you want in the most cost-effective way by identifying the campaigns producing the best results and investing appropriately.

Flooring business expertise

We have a successful track record of helping other flooring companies get more traffic, lower their cost per lead, and substantially increase conversion rates.

Our services

How we saved a client thousands with a data-led digital strategy


Policrete are pouring and polishing concrete specialists in Melbourne. The team reached out to EngineRoom after a bad experience with their previous digital marketing team. Their goals were simple: get more leads, convert them into sales, and make better investment decisions. To better understand their sales data, we integrated everything into EngineRoom and set up transparent lead tracking so we could have complete visibility over their funnel. We then developed a concrete SEO strategy, redesigned their website, and launched ROI-driven Google Ads that we tracked and reviewed in EngineRoom. After a year, Policrete saved $98,000 in marketing budget compared to their initial plan and improved their conversion rate by 400%.

View all case studies

25% decrease in annual marketing costs and 387% boost in SEO leads

“In the past, agencies had never really understood our business and didn't deliver on all the hype. Rob and the team have transformed what I thought digital could deliver to grow my business. EngineRoom worked with me to identify which types of digital campaigns we needed to hit our goals. It's refreshing to know that we have a lead-generation plan and clear KPIs for it. EngineRoom's approach to digital marketing is one that I always hoped was out there but was never able to find.”

Marcos Shaw

Collaborate with results-driven, goal-getting, and growth-building experts

Designated advisor

One of our skilled digital advisors with a proven track record in flooring business growth will develop a digital marketing plan based on your goals.

Full digital marketing solution

With our full-service, multi-channel strategy, you receive a complete digital package from industry experts; no need to outsource extra resources.

Quantifiable results

EngineRoom facilitates real-time ROI tracking by merging all your business and sales data into a single user-friendly platform.

Cost-efficient marketing

With complete visibility over your campaigns and budget, we reduce wasted spend by investing in the channels that are driving the best results.

Proven marketing techniques

We’ve refined our concrete digital marketing formula, which has successfully helped other flooring companies effectively scale their businesses.

The EngineRoom case study

In EngineRoom’s early days, we bought a brick-and-mortar business and digitally transformed it into a thriving industry leader using the power of data.

Growth-focused digital marketing services combined with industry-leading technology

The key to getting more paying customers is to fully understand what motivates their buying decisions. That’s where the EngineRoom platform comes in. With crucial customer data and actionable insights accessible from one central location, we can:

  • Make more informed choices to optimise your return on investment
  • Find untapped opportunities for growth 
  • Identify your best-performing channels and campaigns
  • View entire customer journeys from initial touchpoint all the way through to sale

EngineRoom’s proprietary platform gives us a competitive edge over other digital marketing companies, as it allows us to dive into every aspect of your marketing and sales funnel, and gain a better understanding of your business, so you can achieve the best results.

Accelerate your business growth with EngineRoom today

Book strategy session

We provide digital marketing for flooring companies nationwide

As pioneers in digital growth, we’re proud to extend our services and industry knowledge to concrete and flooring companies throughout Australia. Whether you want to make more of an impact locally or expand your service area to new suburbs or states, we have the marketing techniques and industry experience to help make it happen. 

Frequently asked questions

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Frequently asked questions

What is the best digital marketing for concrete contractors?

The best digital marketing strategies for concreters and flooring companies are those that are tailored to the specific needs and goals of your business. An effective digital marketing plan takes a multidisciplinary approach, using a variety of channels to spread tailored messages to their ideal customer personas at different stages of the customer journey. 

For example, flooring businesses might run Google Ads targeting high-intent customers to gain quick wins while supplementing this with a social media retargeting campaign aimed at those that have previously engaged with the business (by clicking an ad and visiting the website for example). To increase organic rankings and pull in local customers, they might also implement a long-term SEO strategy focused on improving their visibility on search engines. In order to best convert those on their website, they may look at refreshing their design and implementing a CRO strategy to create a smoother user experience. 

To ensure you’re getting the best possible ROI, it’s important to track your data and analyse the metrics so you can better understand what is and isn’t working. Book a strategy session with one of our senior digital advisors to learn more about how the team at EngineRoom can plan, execute, and optimise a digital strategy tailored to your flooring business.

What are the benefits of social media marketing for flooring companies?

Social media marketing can offer several benefits for flooring companies, helping you to connect with your target audience, showcase your work, and ultimately grow your business. 

  • Increase brand awareness through consistent posting and engagement
  • Captivate your audience by showcasing high-quality visual content, such as completed flooring projects, before-and-after transformations, and different flooring options
  • Directly interact with customers and build trust by responding to comments, answering questions, and engaging in conversations 
  • Reach a more relevant audience with targeted social media advertising 
  • Improve local search engine rankings with location-based tags and keywords 
  • Reinforce your credibility and reputation by showcasing positive customer reviews and testimonials
  • Connect with other professionals in the industry, fostering potential collaborations and partnerships
  • Drive potential customers to inquire about services, generating leads

Incorporating a well-thought-out social media marketing strategy can enhance your online marketing efforts, enabling you to reach a broader audience, engage potential customers, and ultimately drive business growth.

Do you offer local SEO services for flooring companies?

We certainly do. Our local SEO services for flooring companies focus on optimising the online visibility of your flooring business in its specific geographic area. The goal is to ensure that your business appears prominently in local search results when potential customers are searching for flooring services in the vicinity. This particular SEO strategy includes Google My Business optimisation, local keyword targeting, localised content marketing, directory listings, geotagging, and backlinks from local sources.

Our SEO specialists can help you rank higher in local search results, making it easier for potential customers to discover and contact you when seeking flooring services in your specific geographic location. Contact the team to learn more. 

What are the best website designs for flooring companies?

The best web design for concrete contractors and flooring companies combines aesthetics, functionality, and user-friendliness to create a compelling digital presence. Some key elements and design considerations that can work well for flooring business websites include: 

  • High-quality imagery that showcases your flooring projects, materials, and completed installations
  • Clear, user-friendly navigation that allows visitors to easily find information about your services, portfolio, and contact details
  • Responsive and mobile-friendly design to guarantee a consistent and enjoyable experience across different screen sizes
  • Services overview, including details about flooring solutions, installation processes, and any specialised services
  • Strategically-placed call-to-action (CTA) buttons that prompt more visitors to take actions like requesting a quote or booking a consultation
  • FAQ section addressing common questions related to flooring options, installation processes, pricing, and maintenance
  • Customer testimonials that highlight your great customer service and increase your brand authority
  • Visual colour palette that reflects the aesthetics of your industry, such as neutral tones, wood textures, and earthy colours to evoke feelings of warmth and comfort
  • Professional and easy-to-read font choices that align with your brand

The overall design should reflect your brand identity and resonate with your target audience. Ask us about our web design services for flooring companies in your strategy session.

Award winning agency

What we discuss in your strategy session

Working directly with a digital advisor guarantees you better ROI. During the strategy session, you will get some insight into:

  • Your competitors' performance
  • Your historical performance
  • Future growth opportunities
  • How EngineRoom can grow your business

Ready to increase revenue?

Speak to a digital advisor today to discuss how we can effectively grow your business through digital.

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