Lay the foundations for continuous growth with EngineRoom’s digital-first marketing for construction companies

At EngineRoom, we specialise in building impactful, growth-driven digital marketing strategies for the construction industry that resonate with your target audience. Using a combination of real-time data, industry experience, and our proven digital blueprint, we develop rock-solid solutions that position you as market leaders without blowing your budget. 

Connect with your customers on every level with a supercharged digital marketing action plan

We do things a little differently here at EngineRoom; rather than launching some set-and-forget ads, we combine creativity with data analysis to determine the best marketing roadmap for your specific company. With our construction marketing knowledge and proven results, you won’t need to look any further for your next digital partner.

Make smarter decisions

With all of your business and marketing analytics under one roof, we can see where the highest conversions are happening and double down on those channels.

Grow with confidence

Fuel continuous growth with our data-driven strategies that can be adapted to suit your long and short-term client and revenue goals.

ROI monitoring

EngineRoom's signature platform allows you to accurately monitor and compare marketing metrics seamlessly from a single centralised location.

Construction specialists

We’ve successfully launched construction digital marketing projects that have helped construction companies accelerate their growth.

Our services

How EngineRoom sets construction companies up for ongoing success

Supa Group Constructions

Supa Group is a Melbourne-based home extension and renovation company. After their previous SEO agency fell flat, they engaged the services of EngineRoom with a clear goal of producing high-quality leads. We set an SEO and Google Ads strategy in motion after identifying that this would produce the best ROI. Everything was integrated into EngineRoom, including Supa Group’s CRM so they could have full visibility over their lead sources and pipeline. As a result, Supa Group saw a huge uplift in lead conversion rates and they reduced their overall marketing spend by 20%.

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Growth in revenue

Supa Group Constructions have been using the services of EngineRoom for several years now. They have assisted us greatly with a clear strategy and systems that bring real and tangible benefits to the company. The strategy is backed up and consolidated with regular meetings that monitor our progress, and rational explanations regarding any recommended changes or enhancements are given. If you want a digital marketing company that excels in transparency and results, I would highly recommend them.

Neil Gardiner

Why choose EngineRoom as your construction digital marketing agency

Dedicated advisory service

You’ll be assigned a construction digital marketing specialist who will work alongside your business to ensure projects are tracking well and targets are being met.

Full-stack solutions

Effectively connect with your customer base across multiple platforms with a custom-built digital marketing package.

KPI tracking

Enjoy full transparency across your digital marketing campaigns and track relevant KPIs, such as conversions per channel and revenue by suburb.

Data-led budget allocation

By tapping into business intelligence, we can see which channels are producing the best results and distribute more budget to maximise returns.

Results-driven blueprint

We use our tried-and-tested digital blueprint to develop your construction company’s marketing strategy and tailor it to your growth objectives.

Trialled and tested

We put our own money on the line and bought a business to prove the effectiveness of EngineRoom, increasing average sales by 293%.

Unlock new levels of growth with EngineRoom’s cutting-edge data management platform

While online marketing is key to business growth, it’s equally (if not more) important to understand exactly what drives this growth so you can maintain it in the future. That’s why we developed the EngineRoom platform, which allows us to:

  • Make effective lead projections based on your revenue and customer targets
  • Track conversion pathways at a granular level to better understand your customers and gain deeper insights into user journeys
  • Review marketing analytics across all your channels to identify the best-performing campaigns 

With all your business data in one central system, we can regularly monitor the progress and keep everything tracking positively towards your end goals. There’s no secret growth hack; just good, clean data.

Accelerate your business growth with EngineRoom today

Book strategy session

Exceptional outcomes, regardless of where you’re based

At EngineRoom, we work with construction companies across Australia. We’ll help you outshine your local competitors and set the bar as a trusted leader in the construction industry. 

From Melbourne to Darwin and everywhere in between, we’ll devise a tailor-made digital strategy that aligns with your unique needs and converts your ideal audience into satisfied customers.

Frequently asked questions

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Frequently asked questions

Does SEO for construction companies work?

The short answer is that SEO absolutely can be highly effective for construction companies. When planned and implemented correctly, SEO strategies can improve your online visibility, search engine rankings, and website traffic, leading to increased brand awareness and more potential customers finding your services.

It’s important to understand that SEO is a long-term strategy that requires ongoing effort and optimisation in order to remain effective. It may take some time to see significant results, but the benefits can be substantial for construction companies looking to establish a strong online presence and attract more customers.

What is the best construction website design?

The best website design for construction companies is one that effectively highlights your services, projects, and expertise while providing a smooth user experience. Some things to include are:

  • Clutter-free layout with a clear navigation menu helps visitors easily find the information they’re looking for
  • Construction services you offer with detailed descriptions of each to help visitors understand the scope of work
  • Project portfolio that shares some examples of your past projects to demonstrate your experience and expertise
  • Testimonials from satisfied clients to build trust and credibility
  • Strategic call-to-action buttons that encourage visitors to take specific actions, such as requesting a quote or scheduling a consultation
What is the role of social media marketing for construction companies?

Social media plays a crucial role for construction companies in today's digital landscape. It provides a powerful platform to connect with your target market, showcase expertise, build brand awareness, and drive business growth. 

Social media advertising adds an extra layer to your organic social media strategy, as you can create hyper-targeted content to generate leads. By promoting your services and offers to specific demographics, you can reach people who are more likely to be interested in your construction services.

What do construction companies spend on marketing?

The marketing budget for construction companies can vary widely depending on your size, location, marketing goals, and overall revenue. On average, construction companies may allocate around 1% to 10% of their annual revenue to marketing efforts.

It's important to carefully consider your marketing objectives and strategies when determining your budget. Some common marketing expenses for construction companies include website development and maintenance, search engine optimisation (SEO), social media marketing, content creation, and pay-per-click (PPC).

Ultimately, your marketing budget should align with your company's growth goals and ensure a strong return on investment in generating leads, increasing brand awareness, and ultimately winning new construction projects.

Award winning agency

What we discuss in your strategy session

Working directly with a digital advisor guarantees you better ROI. During the strategy session, you will get some insight into:

  • Your competitors' performance
  • Your historical performance
  • Future growth opportunities
  • How EngineRoom can grow your business

Ready to increase revenue?

Speak to a digital advisor today to discuss how we can effectively grow your business through digital.

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