Supercharge your business growth with the ultimate eCommerce digital marketing strategy

At EngineRoom, we transform eCommerce sites into digital frontrunners, with our results-driven marketing plans custom-built to suit your store. Whether you’re new to the industry, are ready for a refresh, or are disappointed with your current marketing efforts, we’ve got you covered. With our eCommerce industry expertise and data-driven strategies, we’ll help you achieve your goals in the fastest, smartest way possible. 

Optimise your eCommerce business ROI with our digital-first marketing services

What makes EngineRoom unique is our specific eCommerce industry experience combined with our data-powered internal platform that informs each individual digital strategy. With all of this at our fingertips, we’re perfectly positioned to help your eCommerce business thrive and prosper, now and in the future.

Growth-driven solutions

Leverage our innovative technology to sustainably grow your business and capture a larger market share.

Accurate reporting

Make your marketing budget go further by analysing ROI performance across every channel to reduce unnecessary spend.

Embrace automation

Optimise your acquisitions and increase efficiency through the automated tools integrated into the EngineRoom platform.

eCommerce expertise

Our expert team has partnered with other eCommerce businesses to help them reach and exceed their customer and revenue targets.

Our services

How our proven eCommerce marketing strategies have empowered online retailers to accelerate their growth journey

Blossom Costumes

Blossom Costumes is an online retailer selling an array of fancy dress costumes across Australia. Their goal was to be one of the top three market leaders, as well as ongoing business growth. We primarily focused on improving their eCommerce website design, migrating the site from an old solution and implementing a detailed SEO strategy to drive continual growth. As well as achieving a stronger Domain Authority (increasing from 10 to 52), Blossom saw a huge revenue increase and massively improved their online visibility.

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1,110% revenue growth and 98,000 increase in keywords

Since 2014 I have been working with Blossom Costumes, and each year we continue to achieve the annual targets that we carefully plan inside EngineRoom. Our strategies are very unique and tailored to our client's needs and internal resource capability. It has been a very rewarding partnership and something I look forward to continuing in the future.

Glen Allpress (Senior Digital Advisor)

Why partner with EngineRoom as your eCommerce marketing agency

Dedicated digital consultant

Collaborate with a senior digital advisor specialising in eCommerce marketing to determine your business objectives and growth goals.

Omnichannel marketing services

With our complete digital-first solution, you can manage every aspect of your business growth from one centralised hub.

Data-centric results

By merging your business and customer data with EngineRoom, you can accurately track ROI from a single, easy-to-use platform.

Smarter investment decisions

Our strategic decisions are powered by real-time data, allowing us to shift your marketing spend towards the best-performing channels.

Proven marketing tactics

Our successful blueprint is a result of our team's expertise and vast experience in driving sustainable business growth for online stores.

Trusting our instincts

We bought a business without prior industry knowledge, and through the power of EngineRoom, increased profit by $1.25 million.

Gain unrestricted insights into your business data and make more informed business decisions

EngineRoom’s unique platform is powered by real-time data, allowing you to accelerate growth by tapping into key business and customer insights. Understanding your target audience and their motivations makes it much easier to design an eCommerce digital strategy that meets their specific needs.

  • Get full clarity over your leads, business, and sales data from one central platform 
  • Access real-time analytics across marketing channels and competitors
  • Identify every customer touchpoint along the conversion funnel to see how users interact with your online store

Combining EngineRoom with your existing business and marketing tools allows you to effectively measure ROI and leverage data to make smarter investment decisions.

Accelerate your business growth with EngineRoom today

Book strategy session

Custom eCommerce site solutions across Australia

The purpose of an eCommerce store is to sell products online and we follow that same mentality with our services - we aren’t restricted to a physical location and instead offer bespoke marketing plans to businesses all over Australia who are passionate about using digital to power their growth. 

Your dedicated digital advisor will review your current eCommerce strategy, plug your business data into EngineRoom, and develop a growth plan suited to your budget and timeline. They will then check in with you regularly and make any adjustments to your plan to further maximise growth.

Frequently asked questions

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Frequently asked questions

What is the best digital marketing for eCommerce?

The best digital marketing eCommerce strategy incorporates a range of marketing mediums and is tailored to both your target audience and business goals.

Search engine optimisation is essential if you want to drive more people to your eCommerce website and increase online sales, as it helps you attract more traffic and rank higher on search engines. 

Another great way to drive traffic to your site is by leveraging Google Ads (formerly Google Adwords). These highly targeted paid campaigns enable you to reach people in the decision stage of the buyer journey and can generate sales at a high rate if utilised correctly. 

Advertising on social media platforms can also drive traffic, as well as increase brand awareness; this is also a great way to remarket to customers who have already interacted with your brand but may not have been ready to buy at the time.

Your eCommerce website is the glue that holds everything together and should be fully optimised and user-friendly to ensure a smooth user journey. Having a clean website design with a logical layout and easy-to-use shopping experience increases your chance of conversion as well as repeat purchases and customer loyalty.

What does an eCommerce SEO agency do?

An eCommerce SEO agency or team helps optimise your online store to improve visibility and search engine rankings. Their primary goal is to drive organic traffic to your eCommerce website, leading to increased sales and revenue. eCommerce SEO services can include:

  • Conducting in-depth keyword research to identify relevant and high-converting search terms that potential customers are using to find your products
  • Optimising product pages, category pages, and other website elements to insert target keywords, improve page load speed, and enhance user experience
  • Ensuring that your website's technical aspects are search engine-friendly, such as fixing crawl errors and improving site architecture
  • Building high-quality backlinks to your eCommerce website to enhance its authority and visibility on Google search 

Our team of SEO experts can plan and implement an eCommerce SEO strategy as part of your digital marketing plan - get in touch to learn more.

What is eCommerce web development?

eCommerce web development refers to the process of creating and building online stores or eCommerce websites that facilitate the secure buying and selling of products and services over the internet. It involves designing and developing websites with features and functionalities specifically tailored for conducting transactions online.

There are some key things to include when designing an eCommerce website.

  • Your website design should be visually appealing and user-friendly, with your products and services correctly categorised (using keyword research) for intuitive browsing
  • Include a secure shopping cart system that allows users to add products to their cart, view their selections, and proceed to checkout
  • Build a system for managing product information, including product descriptions, images, prices, and inventory levels
  • Develop a system to manage orders, process payments, and send confirmation emails to customers
  • Ensure the eCommerce site is responsive and optimised for mobile devices, as well as desktops and tablets to provide a seamless user experience

EngineRoom’s website design team can help you with all of this and more - check out our case studies to see some of our clients’ new eCommerce websites in action.

How much does it cost for someone to build an eCommerce website?

The cost of building an eCommerce website can vary depending on the complexity of the website, the features and functionalities required, the eCommerce platform used, the design, and the experience of the web developer or agency.

The cost of a basic eCommerce website can range from $500 to $5,000, whereas a more advanced website with user accounts, loyalty programs and third-party integrations can cost upwards of $20,000.

The things to take into account when pricing up your eCommerce website costs include:

  • Website hosting and domain registration
  • Site design and development (including any custom features)
  • Payment processing and payment gateway fees
  • Ongoing maintenance

One of the most cost-effective ways to build your eCommerce website is to outsource an agency that has specific eCommerce marketing experience and who understands what is needed to create a successful and sustainable eCommerce website.

Award winning agency

What we discuss in your strategy session

Working directly with a digital advisor guarantees you better ROI. During the strategy session, you will get some insight into:

  • Your competitors' performance
  • Your historical performance
  • Future growth opportunities
  • How EngineRoom can grow your business

Ready to increase revenue?

Speak to a digital advisor today to discuss how we can effectively grow your business through digital.

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