Help your plant nursery business flourish with a full-service digital growth marketing solution

In today’s tech-driven world, a robust digital presence is crucial to expanding your reach, driving sales, and growing your business. With EngineRoom’s digital growth expertise and powerful data management platform, you can achieve your most ambitious business goals in the most strategic and cost-efficient way. Let us show you how. 

Nurture your growth with plant nursery marketing

Marketing your plant nursery or garden centre without a well-researched action plan is like planting a flower in a sunny spot and forgetting to water it. Sure, it might start out okay, but over time it will wilt as stronger flowers overshadow it. To prevent this from happening with your business, we conduct competitor analysis, inspect your data, and get to know your customers before implementing a solid strategy that aligns with your budget and goals. 

Data-powered action plans

Increase sales and revenue with a data-backed digital strategy based on your customer’s needs, competitor analysis, and untapped growth opportunities.

Measurable insights

With EngineRoom’s pioneering platform, you can oversee every metric that matters, from leads and sales to marketing ROI and in-depth customer pathways.

Improved lead quality

By using data to inform your strategy, your brand is more visible to the relevant audience, producing higher quality leads and reducing acquisition costs. 

Gardening expertise

Our growth marketing specialists have successfully helped others in the gardening industry scale their businesses, generate more sales, and improve profitability.

Our services

Helping small businesses make a big impression

Trav's Trees

As an award winning SEO agency, we supply the tools, insights, and strategies that small businesses need to grow sustainably, defining success by the goals and targets they set with their digital advisors. Take Trav’s Trees, for example. As an arborist business specialising in tree removal, the team had a steady flow of work but wanted to take things up a level. We implemented data tracking and designed a comprehensive digital strategy (including a fresh website, Google Ads, and SEO). As a result, Trav’s Trees welcomed over 3,500 new accounts and achieved a revenue uplift of over 150%.

View all case studies

SEO conversions up 500%

“EngineRoom took over our digital marketing in 2019, Glen and the team have grown the number of leads we get year on year, we would never have had the growth we have had in our business without them.They have created a great website that is continually expanding our market share and lead generation. Each month we meet to go over the past month's results which helps us understand what’s happened and where we are heading in the future. I could not recommend the team at EngineRoom highly enough."

Travis Garden (Director)

Why choose EngineRoom as your plant nursery growth agency

1-1 digital advisory services

After your initial strategy session, you’ll be allocated a digital advisor with experience in your industry who will roll out a marketing plan based on your short and long-term goals.

Full-service marketing strategy

With our end-to-end digital solution, we make sure every base is covered, from an optimised website with high-converting content to paid ads that generate quality leads.

Sales and marketing tracking

With all of your marketing and sales data stored in the EngineRoom platform, you can accurately track and compare key metrics across all your channels.


By regularly monitoring your online ads, we can identify those that are performing best and adjust spend to double down on what’s converting.

Our blueprint for growth

We’ve developed a data-driven blueprint that has successfully helped other similar businesses get more customers, rank on the first page, and achieve ongoing growth.

Proof of concept

To demonstrate the power of an effective digital marketing strategy, we bought a business in an industry we knew nothing about and grew revenue by over 1200%.

Accelerate your plant nursery growth with EngineRoom’s powerful platform

With access to EngineRoom’s data management platform, you can take your company growth even further by gaining a clearer understanding of your customer’s shopping habits, your best conversion channels, and how your competitors are tracking. 

  • View your marketing plan and track your progress across revenue, yield, and buyer counts
  • Set clear marketing goals and compare channels to see which digital campaigns are performing best
  • Get clarity over sale journeys by identifying customer touchpoints from their initial interaction with your company through to purchase

Integrating EngineRoom with your existing software, such as your CRM, business management platform, and POS system enables you to accurately gauge ROI and utilise the data to make more informed marketing decisions.

Accelerate your business growth with EngineRoom today

Book strategy session

We’ll help you bloom, regardless of where you’re based

Leveraging digital marketing to stay ahead of your competition is essential for maintaining growth and is something we offer to plant nurseries and garden centres across Australia. 

Whether you want to grow your online presence, deliver to a broader area, get more clients, or expand your services, we can build a structured action plan that aligns with your key goals. Start promoting your business with help from EngineRoom’s experts and get more clients, now and in the future.

Frequently asked questions

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Frequently asked questions

What is the best plant nursery website design?

The best website design for gardening or plant nursery businesses combines aesthetics, functionality, and user-friendliness to effectively showcase your plants and related products. Your plant nursery website should ultimately educate visitors and encourage them to make purchases. Here are key elements that make a good plant nursery website design:

  • Clear and visually appealing images of your plants and products, showing different angles, sizes, and colours
  • An intuitive navigation that has clear plant categories like indoor plants, outdoor plants, accessories, and plant care tips to help visitors easily find what they’re looking for
  • A search bar so users can search for specific plants or products quickly
  • Product listings with detailed descriptions, prices, and availability
  • Plant care information, including light, water, temperature, and maintenance tips, to educate buyers on how to care for their plants
  • Blog or plant care guides to help with SEO and engage visitors
  • Seamless shopping cart and checkout process with multiple payment options and secure payment gateways
  • Customer reviews to build trust
  • Clearly displayed contact information, including phone number, email address, and physical location (if applicable)
  • About Us page, including the story of your nursery, your mission, and the team behind it to establish trust and a personal connection with your customer base

Remember that the design should reflect the unique identity of your plant nursery or garden centre while delivering an exceptional user experience. Regularly update and maintain your site with fresh content and new plant arrivals to keep customers engaged and informed. Consider working with a professional web designer with experience in e-commerce and plant-related websites to construct a visually appealing and functional site.

Is social media marketing for nurseries worth it?

Social media marketing can be highly beneficial for nurseries and businesses in the plant and gardening industry. 

Firstly, plants and gardens are inherently visual, making them ideal for social media platforms like Instagram and Facebook. You can showcase your nursery's plants, garden designs, and products through eye-catching images and videos. You can then build a sense of community by engaging with customers, answering questions, and providing gardening tips. Demonstrate your expertise in plants and gardening by sharing content about plant care, gardening trends, and landscaping ideas to help establish your nursery as a trusted source of knowledge.

When it comes to paid marketing, social media channels offer highly targeted advertising options that can produce great results when set up properly. You can create custom audiences based on demographics, interests, and behaviours to reach potential customers more effectively. By tracking the performance of your posts and campaigns, you can adjust your strategy based on data and insights to improve ROI.

Ask our social media gurus about how social ads and marketing can benefit your plant nursery or gardening company.

What is the best marketing strategy for plant nursery businesses?

The best nursery marketing plan uses an omnichannel approach to improve online presence across a range of channels and reach target audiences in places where they are most active.

Digital marketing is one of the most effective ways to capture the attention of your online audience. Here are some recommendations for improving your digital presence:

  • Create a professional and user-friendly website that showcases your plant offerings and services. Include high-quality images, detailed plant care information, and an online store if possible.
  • Optimise your site for search engines by using relevant keywords, creating valuable content, and ensuring mobile responsiveness. This helps your nursery organically rank higher in search results.
  • Build an email list of customers and interested gardeners. Send regular newsletters with updates on new arrivals, tips on growing plants, information about the growing season, promotions, and upcoming events at your nursery.
  • Optimise your online presence for local searches by ensuring your Google Business Profile listing is complete and accurate
  • Write informative blog posts on gardening topics, plant care guides, seasonal gardening tips, and other relevant content. Share these on your website and social media to position your nursery as an authority in the field.
  • Consider using pay-per-click (PPC) advertising on platforms like Google Ads (formally Google Adwords) and social media platforms to target specific demographics and promote special offers.
  • Encourage satisfied customers to leave reviews on platforms like Google and Facebook. Positive reviews build trust and attract new shoppers.
What is SEO for gardeners?

SEO for landscape gardeners and plant nurseries is a digital marketing strategy that aims to enhance your online presence in search engine results and rank higher than your competition. There are many benefits of SEO for gardeners, with the primary goal being to attract non-paid traffic to your website, positioning you as an industry leader. SEO strategies vary but often include keyword research, on-page optimisations (such as meta titles and image alt tags), content creation, link building, technical SEO (such as improving site speed and fixing broken links), and mobile device optimisation. 

Local SEO is another element that may be included in your strategy if you operate in specific areas. For example, if your plant nursery has a physical store, you will want to check that your Google Business Profile is accurate and up-to-date, that your company is showing on Google Maps, and that your site is optimised for local search queries. This will improve your visibility when people in your local area are searching for places to buy plants or other location-relevant keywords.

Award winning agency

What we discuss in your strategy session

Working directly with a digital advisor guarantees you better ROI. During the strategy session, you will get some insight into:

  • Your competitors' performance
  • Your historical performance
  • Future growth opportunities
  • How EngineRoom can grow your business

Ready to increase revenue?

Speak to a digital advisor today to discuss how we can effectively grow your business through digital.

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