In today’s tech-driven world, a robust digital presence is crucial to expanding your reach, driving sales, and growing your business. With EngineRoom’s digital growth expertise and powerful data management platform, you can achieve your most ambitious business goals in the most strategic and cost-efficient way. Let us show you how.
Marketing your plant nursery or garden centre without a well-researched action plan is like planting a flower in a sunny spot and forgetting to water it. Sure, it might start out okay, but over time it will wilt as stronger flowers overshadow it. To prevent this from happening with your business, we conduct competitor analysis, inspect your data, and get to know your customers before implementing a solid strategy that aligns with your budget and goals.
Increase sales and revenue with a data-backed digital strategy based on your customer’s needs, competitor analysis, and untapped growth opportunities.
With EngineRoom’s pioneering platform, you can oversee every metric that matters, from leads and sales to marketing ROI and in-depth customer pathways.
By using data to inform your strategy, your brand is more visible to the relevant audience, producing higher quality leads and reducing acquisition costs.
Our growth marketing specialists have successfully helped others in the gardening industry scale their businesses, generate more sales, and improve profitability.
Partner with a senior digital advisor who will help you set clear benchmarks, budgets, and goals to achieve business growth.
Guide potential clients through the conversion funnel with optimisation services that reduce acquisition costs and improve ROI.
Cut through the noise of millions of search results and stay ahead of the competition with targeted ads that generate instant results.
Amplify your brand awareness by showing up on socials and reaching the right eyes on the right channels at the right time.
Enhance your online presence with a user-driven website that boosts traffic, builds trust, and turns leads into loyal customers.
As an award winning SEO agency, we supply the tools, insights, and strategies that small businesses need to grow sustainably, defining success by the goals and targets they set with their digital advisors. Take Trav’s Trees, for example. As an arborist business specialising in tree removal, the team had a steady flow of work but wanted to take things up a level. We implemented data tracking and designed a comprehensive digital strategy (including a fresh website, Google Ads, and SEO). As a result, Trav’s Trees welcomed over 3,500 new accounts and achieved a revenue uplift of over 150%.
SEO conversions up 500%
“EngineRoom took over our digital marketing in 2019, Glen and the team have grown the number of leads we get year on year, we would never have had the growth we have had in our business without them.They have created a great website that is continually expanding our market share and lead generation. Each month we meet to go over the past month's results which helps us understand what’s happened and where we are heading in the future. I could not recommend the team at EngineRoom highly enough."
Travis Garden (Director)
After your initial strategy session, you’ll be allocated a digital advisor with experience in your industry who will roll out a marketing plan based on your short and long-term goals.
With our end-to-end digital solution, we make sure every base is covered, from an optimised website with high-converting content to paid ads that generate quality leads.
With all of your marketing and sales data stored in the EngineRoom platform, you can accurately track and compare key metrics across all your channels.
By regularly monitoring your online ads, we can identify those that are performing best and adjust spend to double down on what’s converting.
We’ve developed a data-driven blueprint that has successfully helped other similar businesses get more customers, rank on the first page, and achieve ongoing growth.
To demonstrate the power of an effective digital marketing strategy, we bought a business in an industry we knew nothing about and grew revenue by over 1200%.
With access to EngineRoom’s data management platform, you can take your company growth even further by gaining a clearer understanding of your customer’s shopping habits, your best conversion channels, and how your competitors are tracking.
Integrating EngineRoom with your existing software, such as your CRM, business management platform, and POS system enables you to accurately gauge ROI and utilise the data to make more informed marketing decisions.
Leveraging digital marketing to stay ahead of your competition is essential for maintaining growth and is something we offer to plant nurseries and garden centres across Australia.
Whether you want to grow your online presence, deliver to a broader area, get more clients, or expand your services, we can build a structured action plan that aligns with your key goals. Start promoting your business with help from EngineRoom’s experts and get more clients, now and in the future.
The best website design for gardening or plant nursery businesses combines aesthetics, functionality, and user-friendliness to effectively showcase your plants and related products. Your plant nursery website should ultimately educate visitors and encourage them to make purchases. Here are key elements that make a good plant nursery website design:
Remember that the design should reflect the unique identity of your plant nursery or garden centre while delivering an exceptional user experience. Regularly update and maintain your site with fresh content and new plant arrivals to keep customers engaged and informed. Consider working with a professional web designer with experience in e-commerce and plant-related websites to construct a visually appealing and functional site.
Social media marketing can be highly beneficial for nurseries and businesses in the plant and gardening industry.
Firstly, plants and gardens are inherently visual, making them ideal for social media platforms like Instagram and Facebook. You can showcase your nursery's plants, garden designs, and products through eye-catching images and videos. You can then build a sense of community by engaging with customers, answering questions, and providing gardening tips. Demonstrate your expertise in plants and gardening by sharing content about plant care, gardening trends, and landscaping ideas to help establish your nursery as a trusted source of knowledge.
When it comes to paid marketing, social media channels offer highly targeted advertising options that can produce great results when set up properly. You can create custom audiences based on demographics, interests, and behaviours to reach potential customers more effectively. By tracking the performance of your posts and campaigns, you can adjust your strategy based on data and insights to improve ROI.
Ask our social media gurus about how social ads and marketing can benefit your plant nursery or gardening company.
The best nursery marketing plan uses an omnichannel approach to improve online presence across a range of channels and reach target audiences in places where they are most active.
Digital marketing is one of the most effective ways to capture the attention of your online audience. Here are some recommendations for improving your digital presence:
SEO for landscape gardeners and plant nurseries is a digital marketing strategy that aims to enhance your online presence in search engine results and rank higher than your competition. There are many benefits of SEO for gardeners, with the primary goal being to attract non-paid traffic to your website, positioning you as an industry leader. SEO strategies vary but often include keyword research, on-page optimisations (such as meta titles and image alt tags), content creation, link building, technical SEO (such as improving site speed and fixing broken links), and mobile device optimisation.
Local SEO is another element that may be included in your strategy if you operate in specific areas. For example, if your plant nursery has a physical store, you will want to check that your Google Business Profile is accurate and up-to-date, that your company is showing on Google Maps, and that your site is optimised for local search queries. This will improve your visibility when people in your local area are searching for places to buy plants or other location-relevant keywords.
Working directly with a digital advisor guarantees you better ROI. During the strategy session, you will get some insight into:
Speak to a digital advisor today to discuss how we can effectively grow your business through digital.