Fuel your HVAC business with a digital growth strategy that aligns with your short and long-term goals

Our expertise in digital growth marketing for HVAC companies can help you stand out from the competition, get more leads, and drive revenue growth. Our customised digital marketing strategies include website development, SEO, PPC advertising, social media management and content marketing to help you build your brand reputation and attract more clients.

Improve your online visibility and help potential customers find you with a strategic, growth-driven action plan

Using a combination of technology, data analysis, and digital marketing expertise, the EngineRoom team can develop a clear roadmap based on your business targets, helping you reach your growth goals sooner. We don’t believe in spending for the sake of it - our decisions are driven by data and refined to maximise your ROI.

Achieve your growth goals

Set and exceed your revenue and customer targets with a proven digital marketing strategy designed to meet your current and future goals.  

Oversee ROI

EngineRoom’s purpose-built data management platform gives you full visibility over your analytics so you can track ROI from one central place.

Make informed financial choices

With your performance analytics in one platform, we can easily identify the best and least-converting campaigns, adjusting the budget to improve ROI.

Heating and cooling specialists

Our HVAC marketing experience gives us the knowledge and industry insights to understand what works well in the market and where the best growth opportunities are.

Our services

Helping industry professionals generate and maintain business growth


Our mission is to provide small and medium-sized businesses with the essential data, expertise, and strategies required for ongoing growth. We’ve worked with companies from a range of niche industries, improving their digital presence to help them reach their goals. Natrad, for example, came to us after an influx of poor results from previous marketing attempts. They wanted to improve their ROI and find the most suitable strategy for their needs. We recommended a website refresh, PPC ads, and an SEO program, which resulted in over 1,000% lead generation growth and a new website technical score of 95%. 

View all case studies

+35% improved website technical score and +4,840 increase in keyword breadth

"Can’t say enough about how Glen and the team have helped us over the last 5 years. Best move Natrad made when appointing them to manage our account in early 2017. Glen, Adam and the team have helped take Natrad to the next level and continue to help to make sure we are leading the digital space in our market."

Roy Laptedota

Why choose EngineRoom as your HVAC growth partner

Collaborate with an advisor

Every client is allocated a senior digital advisor who will work closely with you and the team to ensure goals are being reached and targets are on track.

Custom digital solution

With a full-service digital package tailored to your business goals, you can get everything you need from one partner without needing to outsource other agencies.

Performance tracking

Stay in the loop by tracking your campaigns and budget in EngineRoom, and compare key metrics such as lead conversion funnels and highest revenue suburbs.

Intelligent budgeting

With all your customer, sales, and campaign data in one place, we can maximise ROI by leveraging the highest-converting channels.

Results-driven solution

Our refined recipe for success can be adapted to suit HVAC companies, aligning with your budget, customer targets, and revenue goals.

Backing our product

We tested the effectiveness of the EngineRoom platform by buying a business and implementing a digital strategy, growing average sales by 293%.

Uncover new opportunities for growth with EngineRoom’s progressive data management platform

While digital marketing is essential to sustaining your growth, it’s just as important to understand the data behind the strategy so we can make sure you get the best return on investment. That’s where the EngineRoom platform can help. By tapping into the platform, we can:

  • Reverse engineer past data to forecast future leads and determine the number of leads needed to reach your customer and revenue goals
  • View and analyse all user journeys and interactions that have resulted in a lead to understand how people interact with your brand over time
  • Compare marketing metrics across all digital channels to identify and leverage the highest-converting campaigns

There’s no secret ingredient in this recipe - just good, clean data. 

Accelerate your business growth with EngineRoom today

Book strategy session

Get the results you want from anywhere in Australia

At EngineRoom, we tailor digital marketing plans to heating and cooling companies across Australia. Whether your goal is to get more customers, expand your service area, or both, we’ll help you hit your goals while getting the most out of your digital marketing budget.

We’ll organise in-person or virtual catch-ups with you and the team to identify your short and long-term goals, plan a digital strategy, and set you up on the EngineRoom platform. From there, you’ll be able to track the progress while we continue to refine things to ensure maximum ROI. Book a free strategy session with a digital advisor to learn more.

Frequently asked questions

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Frequently asked questions

What is a good marketing strategy for air conditioning company?

Successful heating and cooling digital marketing strategies should focus on building brand awareness, generating leads, and nurturing customer relationships. Some fundamental elements to focus on include:

  • Website - Your website should be user and mobile-friendly, with clear navigation, compelling visuals, and concise information about your services. Optimise for relevant keywords and location-specific terms to improve rankings on search engines.
  • Content marketing - Create informative and educational content related to air cons, HVAC systems, energy efficiency, and maintenance. Regularly publish blog posts, articles, and guides on your site.
  • Pay-Per-Click (PPC) advertising - Run targeted PPC ad campaigns on Google Ads and social media platforms to reach potential clients actively searching for heating or cooling services in your area
  • Reputation management - Encourage satisfied customers to leave reviews on Google and review sites to cultivate trust among potential future customers. 
  • Local SEO - Optimise your Google Business Profile listing for local search, ensuring accurate company information, including your address, phone number, and business hours. This will help you organically rank higher when people in your local area search for specific keywords relating to your services.
  • Sustainability initiatives - Highlight any sustainability efforts, such as energy-efficient products or eco-friendly practices, to appeal to environmentally conscious customers.
What is heating and cooling SEO?

SEO (search engine optimisation) for heating and cooling companies involves optimising your online presence to improve visibility in Google search results. Key strategies include keyword research, on-page SEO, local SEO, mobile optimisation, site speed, content marketing, backlink building, and technical SEO. SEO is an ongoing effort that, over time, attracts more organic (unpaid) traffic and generates leads in the competitive HVAC industry.

What are the best heating and cooling websites?

A good heating and cooling website should effectively communicate your HVAC business's services, expertise, and professionalism while providing a user-friendly experience. Consider the following:

  • Ensure your layout is clear and organised with a professional and consistent design.
  • Implement a user-friendly menu structure that allows website visitors to easily find essential information, such as services, pricing, contact details, and testimonials.
  • Provide a concise overview of the heating and cooling services you offer. Highlight key offerings such as installations, repairs, maintenance, and energy-efficient solutions.
  • Create dedicated pages for each service, offering in-depth information, benefits, and explanations of how each service works.
  • Ensure your contact information, including phone number, email address, and physical address, is prominently displayed on every page, often in the header or footer.
  • Clearly define the geographic areas you serve to target local customers.
  • Include a user-friendly form or call-to-action button for visitors to request quotes or schedule service calls.
  • Display authentic customer reviews and testimonials to build trust and credibility.
  • Clearly mention if you offer emergency heating and cooling services, including a dedicated contact number for urgent situations.
  • Address common questions potential clients might have about HVAC services, pricing, and maintenance.

A well-designed and informative heating and cooling website not only attracts potential clients but also serves as a valuable resource for current clients seeking information and assistance with their HVAC system.

What is social media for air conditioning businesses?

Social media can be a valuable tool for air con businesses, just like it can be for many other types of companies. You can utilise social platforms by:

  • Creating targeted ad campaigns to promote your services to a specific demographic or geographic area
  • Engaging with customers and responding promptly to enquiries, which builds a positive reputation
  • Sharing before-and-after photos and videos of completed HVAC projects to showcase your work and demonstrate your expertise
  • Providing informative content to position your company as a knowledgeable authority in the field
  • Promoting seasonal HVAC maintenance, discounts, or special offers to generate interest and drive sales during peak times
  • Encouraging satisfied customers to leave reviews and testimonials on your social media pages to help build credibility and trust with potential clients

The specific strategies and platforms you use may vary depending on your target audience and business goals. Consistency in posting and engagement is also key to building a strong social media presence for your company.

Award winning agency

What we discuss in your strategy session

Working directly with a digital advisor guarantees you better ROI. During the strategy session, you will get some insight into:

  • Your competitors' performance
  • Your historical performance
  • Future growth opportunities
  • How EngineRoom can grow your business

Ready to increase revenue?

Speak to a digital advisor today to discuss how we can effectively grow your business through digital.

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