The best digital marketing strategies for home builders involve a combination of paid and organic online marketing methods that collectively reach and engage with your target audience effectively. Some examples include:

• Having a professional and optimised website that showcases past projects, client testimonials, services offered, and contact information, with clear calls-to-action to encourage enquiries
• Implementing local SEO (such as using location-specific keywords across website content) to improve your presence on local searches
• Running high-intent Google Ad campaigns that dominate the search results and help you convert more new clients 
• Creating informative and engaging content, such as blog posts, articles, and videos, to position your company as experts in the home building industry and help attract new clients

Whether you’re running a specific digital marketing campaign or implementing organic strategies such as SEO, it’s essential to track each channel’s performance and adjust strategies based on the data collected.

SEO (or Search Engine Optimisation) is the process of optimising your website and online presence to improve visibility and ranking on search engine results pages (SERPs). The goal of SEO is to attract more organic traffic from potential clients who are actively searching for home building services and information. It can include:

• Integrating keyword research (words and phrases that potential customers are using to search for your services) into website content, headings, meta descriptions, and titles
• Making sure the website's pages are well-structured and contain relevant content related to the targeted keywords
• Ensuring that the website loads quickly on both desktop and mobile devices to provide a better user experience and positively impact search rankings
• Building high-quality backlinks from reputable websites in the industry to improve your website authority and search rankings
• Optimising technical aspects of the website, such as site architecture, URL structure, and sitemap, to ensure search engines can crawl and index the site efficiently

We certainly do. Our social gurus are experts in building scroll-stopping campaigns that resonate with your target audience and capture their attention in spaces where they are most active online. These platforms are a great place to connect with potential customers in the early stages of the buyer journey, as you can demonstrate your expertise and boost brand awareness, making a lasting impression for when they are ready to convert.

Socials are also ideal for remarketing campaigns, as you can re-engage audiences who have previously connected with your brand and inspire them to take those next steps. 

The best home builder website designs contain all the key elements that drive a positive user journey and help you stand out in a competitive market. 

The overall design should be clean, simple, and professional to create a positive first impression. You should include high-quality images and videos to showcase completed projects and highlight your expertise. The navigation menu should also be clearly organised to help visitors easily find the information they’re looking for.

There should be testimonials and reviews from satisfied clients throughout the pages to build trust and credibility, as well as company USPs (unique selling points) that give you an edge over your competitors. Another way to cultivate trust is via the "About Us" page which personalises the brand and helps potential customers connect with your company.