Unlock business growth potential with tailored digital marketing for hospitality businesses

In today's digital world, marketing services are a must-have for those in the hospitality industry. You may have the best range of services, but with so much competition, you need to stand out and make yourself heard. If you’re ready to take your business to the next level, we have the passion, skills, and technical capabilities to get you there.

Reach your business goals sooner with a digital marketing agency that has proven experience driving hospitality growth

Hospitality businesses that aren’t tapping into the full potential of digital marketing services are missing out on countless opportunities. It’s no longer about waiting for your customers to find you, but about actively finding out what they are looking for and ensuring that you provide it better than your competitors.

Step up your growth

Grow your business with a data-powered hospitality marketing strategy that aligns with your revenue, sales, and long-term company goals.

Track and monitor performance

Review your digital marketing results in real-time and compare against your KPIs with EngineRoom’s intuitive data management platform.

Improve profitability

Maximise your returns with accurate data and performance tracking, streamlined in one convenient place.

Hospitality expertise

Partner with our industry-experienced digital team, well-versed in executing effective digital marketing strategies for hospitality clients.

Our services

How we helped a brick-and-mortar business transform into a delivery giant

Peter Bouchier

Peter Bouchier is a traditional on-site business that needed a more efficient Christmas ordering solution due to increased demand. We developed an SEO and Google Ads strategy to drive in-store click-and-collect traffic, which saw conversions increase by 2.5 times more than regular months. When COVID hit, we designed a short-term website feature that enabled delivery bookings, causing a huge influx in sales. Post-COVID and they continue to deliver products across Melbourne after this short-term fix became a profitable, long-term solution.

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300% increase in sales within 4 months

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Embark on a journey with EngineRoom: your trusted partner in digital marketing

One-to-one consultancy

A digital advisor with hospitality growth experience will help you set clear targets before creating an action plan centred around your goals.

Full-service agency

As an end-to-end hospitality marketing agency, we can build, launch, and continually evaluate your entire digital strategy in-house.

Clear metric tracking

Get deeper insights into your digital marketing results, lead generation, and ROI via the EngineRoom platform.

Savvy spending

With all your analytics in one place, we can review each campaign and ensure every dollar of your budget is put to the best use.

Tech-driven processes

We help you achieve long-term growth by following our digital marketing blueprint that has successfully helped others in the industry thrive.

Digital partners

EngineRoom is proud to be a SEMRush Top Ranked Partner and a Google Accredited Partner in display, search, shopping, and video.

Maximise your hospitality business potential with EngineRoom’s cutting-edge intelligence platform

In order to get the very best out of business data, we built (and continue to develop) our powerful platform that provides full clarity over your business performance. It includes everything your business needs to continue growing, including: 

  • Website performance, lead pathways, and marketing results that you can analyse to see where you’re getting the best returns
  • User journey’s from start to finish so you can better understand how people interact with your business before becoming leads
  • Competitor website performance and a run down of their top ranking pages so you can set clear benchmarks and identify popular topics to inform your content marketing and SEO strategy

With all of this data at hand, we can make better investment decisions and optimise your campaigns to get the highest growth at the lowest cost.

Accelerate your business growth with EngineRoom today

Book strategy session

Growth-centric digital marketing for hospitality teams all over Australia

Beat your biggest competitors and drive high-quality leads with an EngineRoom digital strategy, no matter where you’re based. We’re proud to offer hospitality marketing Australia-wide, and have developed a successful approach that allows us to execute that virtually, or in person depending on your location and preferences.

Claim your position as a trusted market leader in the hospitality industry by getting started with EngineRoom.

Frequently asked questions

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Frequently asked questions

What is marketing for hospitality industry?

Marketing your business in the hospitality sector involves promoting and advertising your services, with a goal to attract customers, increase sales or bookings, and build brand loyalty. 

There are a number of ways you could market your business, but the most effective strategy includes running marketing campaigns across multiple channels to reach as much of your target audience as possible. In today’s digital landscape, this often leans heavily into online marketing where the majority of your audience are active, and can include social media (paid and organic), SEO, PPC (or Google Ads), and website optimisation. 

Learn more about the power of digital hospitality marketing by booking a free strategy session with one of EngineRoom’s digital advisors.

What is the role of social media in hospitality?

Social media plays a crucial role in the hospitality sector as it provides a powerful platform to:

  • Connect and engage with customers directly, enhancing customer satisfaction and loyalty
  • Share your brand personality, and services to a wide audience, increasing brand awareness 
  • Run promotions, discounts, and special offers, attracting more customers and driving bookings/sales
  • Engage with previous clients, leading to repeat sales and word-of-mouth referrals

Combining your organic social media posts with paid social media marketing helps further enhance brand recognition and keep you top of mind. With the ability to hyper-target your ideal customers, you can tailor each ad to meet their specific needs and push them further down the sales funnel at the right time.

What is the importance of SEO for hospitality?

SEO, or search engine optimisation, is of utmost importance for hospitality businesses looking to grow sustainably over a long period of time. 

One of the most valuable outcomes of effective SEO is improving your ranking on search engines, making you more visible to potential customers searching for your services. By optimising your website with relevant keywords and content, you can continue to attract organic traffic over time, leading to a higher volume of qualified leads. 

High search engine rankings and a well-optimised website also instill credibility and trust, as customers are more likely to trust businesses that appear on the first page of search results. 

If your business has a physical location, local SEO strategies help attract customers from the surrounding area, and help you outperform your biggest local competitors. In a competitive industry like hospitality, those that invest in SEO gain a competitive edge, especially when local competitors are not optimising their online presence.

While SEO efforts may take time to show results, the long-term benefits can be significant, as high rankings can be maintained over time, leading to a steady flow of organic traffic and potential customers.

What is the best hospitality web design?

The best hospitality website design is one that effectively showcases the business’ unique offerings, provides a seamless user experience, and drives conversions. Here are some key elements to consider when undergoing hospitality website development:

  • Ensure your website is fully responsive and functions well on all devices, including mobiles and tablets
  • Create an inviting and attractive experience for visitors by using high-quality images and visuals that reflect your business ambiance, services, and offerings 
  • Make it easy for visitors to find the information they need, such as services, pricing, and contact information, by adopting a clear and user-friendly layout
  • Include prominent and compelling call-to-action buttons throughout your website, guiding visitors to take the desired actions, such as booking your services, contacting a team member, or requesting a consultation
  • Optimise your website speed to prevent potential customers from getting frustrated and leaving the site
  • Showcase positive reviews and testimonials from your satisfied customers, as social proof can significantly influence a person’s decision-making process
  • Consider accessibility features to accommodate all users, including those with disabilities, ensuring everyone can access and navigate your website

The best hospitality website design should align with your unique brand identity and business goals while providing an exceptional user experience that encourages visitors to convert to customers. Chat with our hospitality website development team who can help you optimise your current website or build a new one from scratch incorporating all of the above and more.

Award winning agency

What we discuss in your strategy session

Working directly with a digital advisor guarantees you better ROI. During the strategy session, you will get some insight into:

  • Your competitors' performance
  • Your historical performance
  • Future growth opportunities
  • How EngineRoom can grow your business

Ready to increase revenue?

Speak to a digital advisor today to discuss how we can effectively grow your business through digital.

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