EngineRoom’s team of growth specialists design custom law firm marketing strategies aligned to your short and long-term goals. Whether that’s generating more qualified leads, streamlining your sales processes, or converting more leads into customers, we have the skills and industry-specific experience to make it happen.
We don’t believe in a one-size-fits-all strategy; instead, we use our tried-and-tested blueprint that has successfully helped other law firms grow and customise it to suit your business, targets, and budget. We also deep-dive into your data via the EngineRoom platform and build a strategy based on real-time trends and audience insights.
Our successful track record in the legal industry sets us apart from generic marketing agencies.
We use automation tools in the EngineRoom platform to streamline acquisitions and reduce manual processes.
By analysing ROI performance for each channel, we can minimise wasted spend and make better budgeting decisions.
We give you the tools and technology to effectively scale your business and increase your market share.
Partner with a senior digital advisor who will help you set clear benchmarks, budgets, and goals to achieve business growth.
Guide potential clients through the conversion funnel with optimisation services that reduce acquisition costs and improve ROI.
Cut through the noise of millions of search results and stay ahead of the competition with targeted ads that generate instant results.
Amplify your brand awareness by showing up on socials and reaching the right eyes on the right channels at the right time.
Enhance your online presence with a user-driven website that boosts traffic, builds trust, and turns leads into loyal customers.
Australian Migration Lawyers (AML) help people navigate the visa application process so they can start their new life in Australia. Their biggest challenge prior to engaging EngineRoom was balancing sustainable growth with a positive ROI. They also wanted to scale their business into different states. After running some high-performing Google Ads campaigns for AML, we mapped out an SEO marketing strategy in-line with AML’s goal of long-term sustainable growth. The results highlighted the power of digital-first marketing - AML almost doubled their monthly revenue, exceeding both their profitability and new client targets.
Doubled monthly revenue growth
A specialist digital advisor with experience developing law firm marketing strategies will discuss your business targets and create your roadmap for success.
Our full range of digital-first services means that you have a single point of contact and can grow your business from one central place.
With all your campaign data accessible in the EngineRoom platform, we can analyse what’s working and update in real-time to improve your ROI.
We use real-time data to make strategic decisions, such as redirecting your marketing budget towards the most profitable channels.
We’ve built our successful blueprint around our team expertise and our experience with helping other law firms achieve sustainable business growth.
We tested the EngineRoom platform by purchasing a business we knew nothing about; we then increased profitability by 2,512% over five years.
Understanding law firm marketing initiatives and seeing an influx in customers is great for your business. But in order to maintain growth, it’s essential to understand the entire customer journey so you can adapt your marketing strategy to get the best ROI. EngineRoom is the catalyst that helps you make those decisions in a smarter and faster way.
We’re committed to helping you grow every aspect of your business, from revenue and customers to entering new territories and states. We’re able to do so thanks to our fully remote team who work across Australia. We’ve developed an efficient strategy that incorporates virtual catch-ups, online feedback tools, and access to our central software so you can track your leads, spend, and ROI.
The best form of advertising is rarely a single channel; instead, law firms should implement a solid multi-channel strategy that catches potential clients in places where they’re most active.
You also need to take into account stages of the customer journey - for example, Google Ads are ideal for leads in the decision stage who are actively searching for legal services. With the right keywords, you can outrank your competitors on the search engine results page and encourage potential clients to check out your website first.
Prospective clients in the awareness or consideration stage will require more nurturing before they’re ready to convert - this is where educational content marketing and social media ads will help you gain their trust and confirm that they need the services you can offer.
On top of that, your advertising strategy needs to take into account your budget, goals, competitor analysis and audience behaviours. Speak to our team to find out more about a custom strategy and how this can be applied to your law firm.
SEO or search engine optimisation is used in law firm marketing to increase online visibility, improve authority (a feature highly desired by certain search engines), and outperform competitors. The best SEO strategy uses a combination of:
Local SEO is crucial for law firms who want to capture more market share, especially if you offer your services across multiple cities and states. This strategy can boost your rankings across a number of location-based searches, ensuring you show up online at the time when your prospective clients are actively seeking your services.
Social media remains a great way to engage with your audience and build brand awareness. With so many platforms now available, it can be hard to utilise each one effectively. Firstly, you should work out which platforms your target audience is most receptive to and focus on those. Next, make sure you post a mixture of content, such as educational blog posts, brand stories that inject personality, and a sprinkling of soft sells with clear call to actions.
To accompany your organic posts, you can implement a paid social media strategy. Facebook, Instagram, and LinkedIn ads can help you extend your reach, boost your online presence, and generate more high-quality leads. With a tool like EngineRoom, you can also track your campaign performance from one platform and ensure your ad budget is put to optimal use.
Working directly with a digital advisor guarantees you better ROI. During the strategy session, you will get some insight into:
Speak to a digital advisor today to discuss how we can effectively grow your business through digital.