Digital medical marketing is still a fairly new concept for many businesses in the industry that have typically relied on traditional advertising, such as print ads and word of mouth. But most people seeking healthcare services expect a seamless experience when they engage with your brand, just like any other. Whether you want to expand your business, grow your patient base, or outperform your competitors, we’ve got the tools and experience to make it happen.
In today’s digital landscape, medical businesses that neglect online marketing are missing out on a wealth of potential patients. With EngineRoom, our industry experts will help you show up in the right places and position yourself as a trusted and professional practice.
Significantly lower your patient acquisition costs by making smarter marketing investment decisions based on real-time data.
Grow sustainably with an industry-focused digital marketing strategy that sets your practice up for ongoing success and grows with you.
Measure key performance metrics, such as website traffic, online bookings, and ROI in EngineRoom’s data-powered proprietary platform.
Join forces with an experienced team who have successfully helped other allied health professionals achieve their most ambitious goals.
Partner with a senior digital advisor who will help you set clear benchmarks, budgets, and goals to achieve business growth.
Guide potential clients through the conversion funnel with optimisation services that reduce acquisition costs and improve ROI.
Cut through the noise of millions of search results and stay ahead of the competition with targeted ads that generate instant results.
Amplify your brand awareness by showing up on socials and reaching the right eyes on the right channels at the right time.
Enhance your online presence with a user-driven website that boosts traffic, builds trust, and turns leads into loyal customers.
MACG is a Victorian-based medical care group that promotes a positive and safe community for seniors. They wanted to revamp their marketing and use digital strategies to grow their locations and capacity across the state. We integrated MACG’s systems into EngineRoom and set up full tracking, so the client could see where each lead originated. We then built an SEO-optimised website to drive high-quality lead generation. As a result, MACG saw a huge increase in conversions, which has allowed them to scale their business efficiently.
171% increase in SEO conversions
Over the course of our partnership with MACG, we revamped their website and increased website conversion rates by over 30%, resulting in further expansion for the business. MACG continues to invest in their website through new page enhancements and improvements, with customer experience at the forefront of their strategy.
Glen Allpress, Senior Digital Advisor for MACG
Your designated digital advisor with healthcare marketing experience will discuss your business objectives and build a growth plan around them.
Our marketing strategies for medical practices include all the tools and technology you need to grow without having to outsource other services.
Compare total revenue from leads with your marketing channel performance to measure direct ROI in the EngineRoom platform.
By reviewing all of your marketing channel metrics in one place, we can make smarter budget decisions by investing in the highest-performing campaigns.
Accelerate growth with our results-driven blueprint which has been the catalyst for helping others in the medical sector thrive online.
Our commitment to driving growth and campaign success means we’re now an accredited SEMRush Top Ranked Partner and a Google Partner.
The EngineRoom platform sits at the core of your digital strategy, collecting key data and turning it into a visual representation of your business performance. In the platform, we can see at a glance, key comparisons, including:
Having access to this crucial data allows us to make smarter investment decisions, so you can achieve optimal growth while minimising expenses.
The digital space is constantly evolving, and those that don’t keep up risk losing key market share in their respective industries. EngineRoom can identify digital opportunities and turn them into effective strategies, allowing your business to conquer your target market. And with a team spread across Australia, we can work with you wherever you’re based.
Whether you have a local medical practice or a state-wide enterprise, we can design a custom strategy that matches your unique business goals.
Medical digital marketing refers to the use of digital channels and online strategies to promote and advertise medical services, healthcare facilities, and healthcare professionals. It encompasses various online marketing techniques tailored to the medical sector to reach and engage with target audiences, including patients, medical practitioners, and healthcare organisations.
An omnichannel digital marketing strategy can include SEO, content marketing, Google Ads campaigns, social media marketing, website development and design, reputation management, and mobile device optimisations. The purpose of a multi-channel approach is to reach your target audience in as many places as possible, maintain brand consistency, and sustain long-term growth.
The best medical website design is one that combines aesthetics, functionality, user-friendliness, and compliance with healthcare regulations. Some key elements and features commonly implemented by medical website developers include:
Ultimately, the best medical practice website design is one that prioritises the needs of the visitors, presents information clearly, and reflects the professionalism of your practice.
Advertising on social media can be an effective way to reach a broader audience and attract new patients.
You first need to identify your ideal patient demographics and characteristics so you can tailor your ads and content to resonate with the right audience.
Next, focus on platforms that align with your target audience. Facebook is generally a good starting point due to its wide user base, but consider other platforms like Instagram or LinkedIn depending on your specific practice and goals.
Determine your advertising objectives, whether it's increasing website visits, generating leads, or driving appointment bookings, then set a budget that aligns with your goals. Utilise the targeting options to reach specific demographics, interests, location, and behaviors relevant to your practice.
Use compelling images and videos to boost the effectiveness of your ads and include clear and compelling CTAs to prompt users to take action, such as scheduling an appointment or visiting your website. Regularly monitor the performance of your ads, using the insights to optimise your campaigns and improve results.
At EngineRoom, our social media specialists can develop a growth-driven strategy tailored to your goals - reach out to the team to find out more.
Search engine optimisation (SEO) for medical practices refers to the process of optimising your website's content, structure, and technical aspects to improve its visibility and ranking in search engine results for relevant medical-related keywords and phrases.
The primary goal of medical SEO is to attract more organic (non-paid) traffic from search engines and increase your online presence, ultimately leading to more patients and inquiries.
At EngineRoom, our SEO services can include:
Medical SEO is an ongoing process and it may take time to see significant results. However, investing in SEO can be highly beneficial as it helps you reach a broader audience, improve online visibility, and attract more patients.
Working directly with a digital advisor guarantees you better ROI. During the strategy session, you will get some insight into:
Speak to a digital advisor today to discuss how we can effectively grow your business through digital.