Reach more people seeking mental health services and expand as you grow with a custom digital marketing strategy

At EngineRoom, we help mental health specialists increase their online visibility to help those in need access the right services. By truly understanding your audience, we can run sensitive marketing campaigns, optimise your website, and improve your search ranking to position your mental health practice as a safe space, encouraging people seeking help to reach out.

Remove barriers and stigmas to promote positive mental wellbeing

As well as being experts in digital marketing strategies, we’re also huge advocates for mental health support and awareness. Whether you want to make your practice more accessible online, reach a more diverse audience, or expand your service area, we have the tools, systems, and specialists in place to meet your unique needs.

Scale your practice

Our mental health marketing plans are informed by your business data and audience patterns, allowing you to expand as your business grows.

Accurate reporting

Inside EngineRoom's growth marketing platform, you can track everything from campaign performance and ROI to lead insights and conversions.

Make the most of your budget

Do more of what works by analysing campaign reports in EngineRoom and investing more marketing budget into the highest-performing channels.

Digital leaders

For over 10 years, we’ve helped businesses in similar industries harness the power of digital to amplify their services and reach more people. 

Our services

How EngineRoom has helped similar health service groups expand their service offering


MACG runs a range of care facilities across Victoria and wanted to lean into digital to help identify their highest-converting sources. We merged their existing data into EngineRoom and set up clear lead tracking, revamped their website and executed an SEO strategy to attract higher-quality leads. As a result, MACG has experienced a significant surge in leads. Plus, with the visibility they now have in EngineRoom, the group are well on the way to exceeding their original business goals.

View all case studies

171% increase in SEO conversions

Over the course of our partnership with MACG, we revamped their website and increased website conversion rates by over 30%, resulting in further expansion for the business. MACG continues to invest in their website through new page enhancements and improvements, with customer experience at the forefront of their strategy.

Glen Allpress, Senior Digital Advisor for MACG

Why industry professionals trust EngineRoom to build and execute their mental health marketing plan

Appointed senior advisor

Your dedicated digital advisor will check in with your team regularly, closely monitor your progress, and ensure everything is running smoothly.

Full marketing package

Our full suite of digital services gives you everything you need to raise awareness and expand your service offering without having to involve other agencies.

Data-driven insights

Get full visibility over metrics that matter, such as website conversion rate, keyword search volume, and individual campaign performance.

Leverage real data

We’ll analyse granular data from campaigns across all channels to find the best performing and redirect your marketing budget to get the most out of your spend.

Goal-focused blueprint

Our digital action plan has successfully helped others in your industry scale their business and can be fully adapted to suit your goals.

Digital partner agency

We’re true digital aficionados which is backed by our status as an accredited Google Partner and a SEMRush Top Ranked Partner, with a 5/5 rating.

Reach your ambitious goals by embracing cutting-edge technology solutions

By seamlessly integrating your business data with EngineRoom’s signature platform, you’ll be able to monitor all of your marketing attribution to get a clearer understanding of how your users and potential clients interact with your services.

  • Trace every client touchpoint, from their very first engagement to their eventual conversion 
  • Gain full transparency over your marketing metrics, lead sources, and direct ROI
  • Make smarter financial decisions by tapping into business intelligence and shifting marketing spend from low-performing campaigns to those that are proving to be more profitable

These crucial insights help you to allocate your resources accordingly and identify optimisations to boost your conversion rates.

Accelerate your business growth with EngineRoom today

Book strategy session

Providing the marketing tools you need to succeed, nationwide

Operating across the nation, our highly skilled team of experts can cater to your needs wherever you’re based in Australia. Whether virtually or in-person, we can adapt our services to suit your availability and location. Plus, you'll have access to EngineRoom’s data management platform, allowing you to monitor your business performance, 24/7.

Frequently asked questions

No items found.

Frequently asked questions

What is the best mental health website design?

The best website design for mental health professionals should prioritise user experience, accessibility, and a sense of empathy and understanding for visitors seeking mental health resources and support. An effective mental health website design should have:

  • Clear navigation and a user-friendly layout, making it easy for users to locate content without feeling overwhelmed
  • Professional colour scheme and typography that promotes a sense of trust and credibility
  • Empathetic imagery that evokes compassion and creates a welcoming and supportive atmosphere for visitors
  • Accessibility features, such as alt text for images, clear text contrast, and keyboard navigation to make the website accessible to all users
  • Resource library with informative articles, blog posts, and educational materials on mental health topics
  • Crisis support information, such as helpline numbers and resources for immediate assistance
  • Positive reviews and success stories from individuals who have benefited from the services or resources provided
  • Appointment booking system for therapy sessions or telehealth services (if applicable)
  • Any relevant certifications, accreditations, or endorsements to reinforce your credibility
What is SEO for mental health?

SEO for mental health refers to the process of optimising your website or online content to improve its visibility and ranking in search engines, making it easier to reach individuals seeking mental health support and resources.

This can include things like site map improvements, keyword research, on-page SEO (naturally inserting keywords into your content to improve search engine relevance), technical SEO, content creation, and link building.

Another important aspect for practitioners that offer services in physical locations is local SEO, which optimises content for local keyword searches, boosting your chances of appearing on the first page of local search results. 

SEO is an ongoing process that requires ongoing efforts to maintain and improve rankings in search engine results. Ask us about our SEO services to find out more about how we can help develop, execute, and monitor a results-driven strategy.

What are some effective marketing strategies for mental health services?

Effective marketing for mental health services can help raise awareness, build trust, and reach individuals seeking support. One way to strengthen your online impact is to follow an omnichannel digital marketing approach that utilises multiple marketing channels to reach as much of your target audience as possible. Examples of what you can include in your omnichannel strategy include: 

  • Content marketing - develop informative and engaging content that addresses mental health topics, self-care techniques, coping strategies, and resources. Utilise blog posts, articles, videos, and infographics to showcase your expertise and provide value to the target audience
  • Social media - leverage social media platforms to share helpful content, engage with followers, and foster a supportive community. Respond promptly to comments and messages, and use social media advertising to reach a broader audience
  • Search engine optimisation - increase your website authority to improve your organic ranking on Google search results and attract more non-paid traffic
  • Google Ads - get fast results by reaching high-intent audiences searching for your services
  • Email Marketing - implement email campaigns to keep people informed about mental health topics, your services, and any upcoming events or workshops. Use newsletters to provide valuable insights and stay connected with your audience.
Is social media marketing an effective tool for promoting mental health services?

Absolutely; social media marketing can be a very valuable tool for promoting your mental health support services. With billions of active users worldwide, you can reach a vast audience, including individuals seeking support, concerned family members, and those interested in mental health awareness.

As social platforms provide a two-way communication channel, you can engage directly with your audience, by responding to comments, messages, and enquiries, fostering a sense of community and trust. You can share informative content to help raise awareness and reduce the stigma surrounding mental health issues.

In terms of advertising, social media platforms offer advanced targeting options that enable you to reach specific demographics, locations, and interests. You can also set goals to help inform your ad results, such as increasing website traffic, promoting your services locally, or getting more calls. 

Award winning agency

What we discuss in your strategy session

Working directly with a digital advisor guarantees you better ROI. During the strategy session, you will get some insight into:

  • Your competitors' performance
  • Your historical performance
  • Future growth opportunities
  • How EngineRoom can grow your business

Ready to increase revenue?

Speak to a digital advisor today to discuss how we can effectively grow your business through digital.

Get started
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.