Unlock the power of digital marketing with a custom strategy tailored to your auto body shop. We have a proven track record of helping businesses in the auto repair industry gain traction in the digital space, which means we’re well-positioned to help you achieve your short and long-term growth goals.
Thanks to our auto shop clients, we know a thing or two about what drives the industry, as well as the opportunities available for growth. And while this knowledge gives us a head start, it isn’t a standalone road to success - that comes from data, which is something we also happen to know a lot about.
Our digital marketing strategies are built on real-time data and industry insights so you can make smarter and more informed investment decisions.
With EngineRoom’s data-powered software, you can visually compare revenue, ROI, investment, and more across all your channels.
With all your marketing and business data in one place, we can efficiently track results and invest in the highest-performing areas.
We’ve executed growth plans for other auto body shops, improving their online visibility and leveraging digital channels to reach new customers.
Partner with a senior digital advisor who will help you set clear benchmarks, budgets, and goals to achieve business growth.
Guide potential clients through the conversion funnel with optimisation services that reduce acquisition costs and improve ROI.
Cut through the noise of millions of search results and stay ahead of the competition with targeted ads that generate instant results.
Amplify your brand awareness by showing up on socials and reaching the right eyes on the right channels at the right time.
Enhance your online presence with a user-driven website that boosts traffic, builds trust, and turns leads into loyal customers.
After relying on traditional advertising for many years, the Sheen team wanted to pivot to a more digitally-focused strategy so they could reach more customers online. We launched a refreshed website, built over 400 new web pages to boost brand authority and improve search ranking, and connected everything to the EngineRoom platform to better manage leads. Sheen’s digital transformation included an uplift in leads and better visibility with over 8,000 keywords now ranking on search engines thanks to a curated SEO strategy.
New website pages
EngineRoom 'has taught us a significant amount over the past few years, particularly SEO, display marketing, and digital assets' importance. They don’t simply tell us what we need – they help us understand their recommendations and what we're paying for. This means we're making better decisions aligned with our market and industry.
James Black - Marketing Manager
An allocated digital advisor who specialises in marketing auto body shops will discuss your business goals and create a roadmap to achieve success.
Connect with your target audience across a range of online channels through our all-inclusive suite of digital services.
Monitor your marketing ROI and campaign results via EngineRoom by tracking key metrics and visually comparing the ones that matter to you.
Our commitment to data analysis enables us to stay ahead of trends and invest in the most effective channels for driving the best outcomes.
Since fine-tuning our marketing strategy, we have achieved consistent success for similar businesses in the auto repair shop industry.
After building EngineRoom, we pushed its capabilities to the limit by investing in a wastewater business, resulting in a +2,000% increase in profitability.
Sustaining business growth comes down to truly understanding your target customers and being able to analyse and adapt to both digital and industry trends. One of the most successful ways to do this is through data. That’s why we designed and continue to develop the EngineRoom platform.
By integrating EngineRoom with your existing business systems, we can more accurately track your ROI and leverage real-time insights to make strategic decisions.
With teams located across the country, we can develop auto body marketing strategies for companies Australia-wide. Whether you want to retain existing customers, increase business profitability, or open a new body shop, we’ve got the skills, experience, and state-wide resources to help make it happen.
We offer flexible collaboration options, whether virtual or in-person, based on your availability and location. Your dedicated digital advisor will arrange regular check-ins to assess campaign performance, monitor progress, and strategise for future steps.
Establishing a strong online presence is vital for panel beaters or other auto repair shop businesses, as the majority of your target customers use the internet to find what they need.
To expand your reach, you should be leveraging key digital tools such as SEO, Google Ads, and social media marketing. This omnichannel approach will help boost your business visibility across a range of platforms. In particular, prioritising SEO for panel beaters is essential for long-term success. By implementing effective SEO strategies, you can secure a top spot on Google's first page of search results, outperforming your competitors and capturing more market share.
Target markets for auto body businesses differ depending on a number of factors. Research is key to understanding your audience and can involve looking at things like:
When identifying your ideal audience, the best approach is to tap directly into your data. By analysing your existing customers, user touchpoints, and digital campaigns, you can gain valuable insights into understanding your target market. The EngineRoom platform can easily streamline this process for you - contact us to find out how.
Search Engine Optimisation (SEO) is a robust marketing strategy that increases your panel beater business’ online visibility and improves your rankings on Google.
To increase your chances of ranking higher, consider the following:
Our team of experts can devise an effective SEO strategy as part of your full-service marketing plan.
Your website often serves as the first point of contact for new customers, making it essential to get right. Designs can vary based on the website software you use, the type of services you offer, and the team creating the website. However, there are a few non-negotiables that your website design should account for:
EngineRoom can build you a new website or refresh your current one ensuring it is fully optimised for conversions. Book a strategy session to find out more about this service.
Working directly with a digital advisor guarantees you better ROI. During the strategy session, you will get some insight into:
Speak to a digital advisor today to discuss how we can effectively grow your business through digital.