Accelerate your plumbing business growth with a digital-based marketing strategy that produces real results

EngineRoom’s digital growth plans for plumbing businesses help you get more local exposure, boost customer bookings, and grow sustainably. Using a combination of high-converting tools, such as plumbing SEO, PPC advertising, social media marketing, and website development, we can elevate your online visibility to attract more potential customers, now and over time.

Hit your revenue and customer targets with a custom growth plan

Our digital specialists have the skills and experience to help you reach your goals sooner, using a blend of human expertise, business data, and cutting-edge tech. Once we have a firm understanding of your plumbing company, we’ll lay the foundations for progressive growth with a bespoke digital marketing strategy that meets your unique needs.

Goal-driven growth

Whether your aim is to increase your customer base, boost profitability, or broaden your services, our goal-oriented approach will help guide you there.

Metric tracking

With EngineRoom’s signature data management platform, you can track key analytics, including campaign performance, customer conversions, and ROI.


By tapping into the EngineRoom platform, we can see the top-performing channels at a glance, allowing us to optimise spending and retain a positive ROI.

Plumbing industry expertise

We’ve successfully implemented digital marketing plans for other plumbing businesses and helped them build continuous customer and revenue growth.

Our services

Transforming businesses with a low digital presence into market leaders

The Water People

Over the last 10+ years, we’ve helped businesses in your industry strengthen their online presence, resulting in continuous customer, revenue, and business growth. The Water People, for example, lacked a digital identity which was making it hard for them to reach their online audience. In order to drive growth, we implemented a digital-first strategy that included SEO services, a website redesign, and a CRO program. As a result, The Water People saw a huge uptake in revenue thanks to our ongoing marketing efforts and gained more than 6,000 new customers. 

View all case studies

Over 600% revenue growth and +500% increase in SEO conversions

The team at EngineRoom are great to work with. They have been nothing short of brilliant with helping us build our online presence. The team are always on hand with excellent, creative ideas and the end results are simply perfect. It has been and will continue to be a great relationship with EngineRoom as we have found a team who understand what we want and deliver it better than we could have expected.

Melissa Croxford

Why plumbing companies choose EngineRoom over other digital marketing agencies

1-1 digital advisory

Your designated digital advisor will analyse your business data and conduct competitor research before building your digital marketing roadmap.

Complete growth packages

Growth is at the core of everything we do, and our strategies reflect that. Receive a full growth solution crafted by our team of digital specialists.

Full data visibility

View, compare, and download relevant reports from EngineRoom's platform, which tracks and monitors your KPIs.

Refined investments

With complete transparency over your campaign metrics in EngineRoom, we can make sure you’re getting the best returns on your marketing dollars.

Results-driven solution

Our digital packages that have helped other similar businesses grow sustainably can be adapted to suit your plumbing company growth goals.

Google Accredited Partner

EngineRoom’s digital partnerships include being a Google Accredited Partner and a Semrush top-ranked partner.

Striking the balance between digital growth expertise and data-driven tech

Maximising ROI in digital marketing requires deep insights into your plumbing business, your target audience personas, and the competitive landscape. With this valuable data in hand, we can devise an insight-driven strategy that effectively reaches the right people on the right channels at the right time. And we can do it all through EngineRoom’s data management platform.

  • Get full visibility over your sales and marketing funnel
  • See how much revenue your digital marketing is generating as a whole or by campaign/channel 
  • Track lead journeys and attribution from initial touchpoint through to conversion
  • Integrate your existing software and tools into EngineRoom for further data clarity
  • See how your competitor’s websites are performing for trend analysis 

Accelerate your business growth with EngineRoom today

Book strategy session

We supply digital growth marketing plans for plumbing companies nationwide

Growth goals require growth strategies, and at EngineRoom, we have the perfect solution that can help take your plumbing company to the next level. The best part is that we can build and execute that strategy no matter where you’re based. Our in-person and virtual digital marketing services give us the flexibility to work with you from anywhere in Australia.

Whether you want to get more customers, expand your services, or enter new locations, our digital marketing for plumbers is the perfect starting point.

Frequently asked questions

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Frequently asked questions

How do SEO services for plumbers work?

Search engine optimisation (SEO) services for plumbers work by improving your online visibility in search engine results pages (SERPs). The goal is to help your business rank higher for relevant keywords and phrases that potential clients use when searching for plumbing services. An SEO strategy will likely include the following: 

  • Keyword research - SEO specialists begin by conducting keyword research to identify the most relevant and high-traffic keywords related to your services.
  • Content creation and optimisation - SEO services may involve optimising existing website content or creating new, informative, and engaging content related to plumbing services that naturally incorporate the keywords identified above.
  • Website audit - A comprehensive website audit will identify and fix any technical and on-page SEO, such as broken links, slow loading times, missing title tags or mobile-friendliness issues.
  • Link building - Building high-quality backlinks from reputable websites is crucial for SEO to improve your authority and rankings.
  • Ongoing optimisation - SEO professionals continuously monitor your website's performance, track keyword rankings, and adjust strategies as needed to adapt to changes in search engine algorithms and user behaviour.
  • Mobile optimisation - Since many users search for plumbing services on mobile devices, ensuring your website is mobile-friendly is essential for SEO success.
  • Technical SEO - Technical SEO involves optimising your website's technical aspects, including site speed, schema markup, and XML sitemaps.
  • Competitor analysis: SEO experts often assess competitor strategies to identify opportunities for improvement and stay ahead in the rankings.

A plumbing SEO strategy aims to improve your search engine rankings, drive organic search traffic to your website, increase lead generation, and ultimately grow your plumbing business. These services require ongoing attention and adaptation to keep up with the evolving digital landscape and customer behaviour.

What is local SEO for plumbers?

Local SEO for plumbers is a digital marketing strategy that optimises your online presence to improve visibility in local search results. The primary goal of local SEO is to help you attract nearby customers who are actively searching for plumber services. Key components and strategies involved in local SEO for plumbers include:

  • Claiming and optimising your Google Business Profile  listing, ensuring your business name, address, phone number, and operating hours are accurate and consistent 
  • Conducting keyword research to identify keywords or phrases that potential customers might use when searching for services in your area, such as "emergency plumbing services" or “drain cleaning”
  • Optimising your website's on-page elements to naturally incorporate local keywords 
  • Creating blog posts or pages on your website that address common plumbing issues in your area, plumbing tips, and local plumbing news to establish your expertise and attract local traffic
  • Encouraging satisfied customers to leave reviews to boost your online reputation and improve search rankings
  • Acquiring high-quality local backlinks to improve your website's authority and relevance in local searches
  • Using geotargeting in online advertising campaigns to reach potential customers within your service area

Local SEO for plumbers is essential for attracting customers in your service area. It helps ensure that your business appears in local search results when people need plumbing services, which can lead to increased website traffic, phone calls, and bookings. The EngineRoom team create custom SEO packages that include local SEO for your plumbing business. Book a free strategy session to find out more.

Do you offer social media for plumbers?

We certainly do. Our social media marketing for plumbers involves using social media platforms to promote your plumbing services, engage with customers, and establish a strong online presence. This helps you to build trust, attract new customers, and maintain relationships with existing ones. We primarily do this through social media ads where we can target specific demographics, interests, behaviours, and locations to ensure the messages are seen by the right people. This is a cost-effective way to drive engagement and increase leads. We also focus on remarketing, which allows us to target users who have previously interacted with your plumbing website or other paid ads.

Are Google Ads for plumbers worth it?

Google Ads can be a valuable marketing tool for plumbers, especially in competitive markets and for businesses looking for quick results. Some of the main benefits include:

  • Stand out from competitors - If you operate in an area with significant competition among plumbers, Google Ads can help you appear higher in search results and capture potential customers actively searching for plumbing services.
  • Immediate results - When set up correctly, your ads can appear at the top of search results, which can be especially beneficial when people need urgent services.
  • Budget tracking - These ads operate on a pay-per-click (PPC) model, where you pay for each click on your ad. This allows you to set a budget that aligns with your goals and budget constraints.
  • Eye-catching designs - Well-crafted ad copy, compelling calls to action, and relevant landing pages can improve your click-through rates and conversions.
  • Conversion tracking - Implementing conversion tracking measures the success of your ads, which helps you understand which keywords and ads are driving actual leads or sales.

Speak to our PPC specialists to find out how paid ads can help your plumbing company achieve fast results.

Award winning agency

What we discuss in your strategy session

Working directly with a digital advisor guarantees you better ROI. During the strategy session, you will get some insight into:

  • Your competitors' performance
  • Your historical performance
  • Future growth opportunities
  • How EngineRoom can grow your business

Ready to increase revenue?

Speak to a digital advisor today to discuss how we can effectively grow your business through digital.

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