Outpace your competitors with a growth-fuelled digital marketing strategy for movers

With our digital marketing expertise and moving industry experience, we can build you a custom growth strategy that increases qualified leads, improves engagement, and boosts bookings. Our end-to-end digital marketing services include SEO, social media marketing, Google advertising, website design, and more to help your moving company grow sustainably.

Capture a larger market share with a robust digital strategy that positions you as a trusted moving company

We’ve seen firsthand the effect that digital marketing can have on a company’s growth when implemented correctly. Our blueprint for success combines data, technology, and digital expertise to craft a strategy that is the right fit for your industry, resonates with your target audience, and meets your moving company growth goals. 

Scale your moving company

Based on business intelligence, our strategies and insights provide the data we need to foster and maintain your company growth.

Monitor performance

With EngineRoom’s proprietary data management platform, you can view business data, marketing metrics and ROI from a single source. 

Lower acquisition costs

By allocating resources to the top-performing channels, we help you cut down acquisition costs while achieving higher conversion rates.

Moving industry experience

We’ve helped moving companies and others in the industry generate more leads, increase organic traffic, and improve ROI with a custom digital strategy.

Our services

Turning low-impact businesses into industry front-runners

Bax Clean

For over a decade, we've successfully helped similar businesses in your sector build a strong online presence, leading to ongoing customer growth, increased revenue, and business expansion. Bax Clean, for example, started out with a niche business offering and plans to expand. But without a solid digital strategy, they struggled to make an impact in a noisy market. They engaged the help of EngineRoom and soon saw results. Armed with a refreshed website, a high-impact Google Ads strategy, and an SEO strategy that highlighted their new and existing services, Bax increased their sales yield by 163% and increased revenue growth by over 400%.

View all case studies

Over 300% growth in conversions and 3,668 new customers

Each year we're able to meticulously plan revenue targets and marketing budgets based on historical data. The MYOB integration has been key to understanding existing customer revenue peaks, and from there we're able to plug in new business targets during softer months. The Bax Clean growth has been driven by Simon's hunger to understand his data and internal capabilities and to set progressive growth strategies, and we're very proud of his success.

Glen Allpress (Senior Digital Advisor)

The EngineRoom difference

Dedicated senior advisor

An experienced digital advisor will clarify your targets, analyse your business data, and research your competitors before mapping out your growth plan.

Complete digital package

Increase engagement with potential customers across a range of digital channels with a customised, full-service strategy.

Analytics tracking

Track and compare key analytics, including customer conversion pathways, ROI, and marketing performance from the EngineRoom platform.

Smart investments

With clear marketing insights, we can make smart financial decisions by focusing on the top-performing campaigns for maximum impact.

Growth-oriented blueprint

Based on our experience and track record, we've developed a flexible growth-focused blueprint that we can adjust to meet your business and goals.

Our digital marketing experiment

To demonstrate the power of EngineRoom, we bought a traditional business, applied a digital marketing strategy, and increased revenue growth by 1,266%.

Achieve sustainable growth with EngineRoom's cutting-edge data management platform

We believe that the best digital strategies revolve heavily around business intelligence, customer data, and competitor analysis; that’s why we developed EngineRoom. Our in-built data management platform provides enables us to:

  • Forecast the number of leads and conversions needed to reach your moving company goals, in line with your annual budget
  • Explore entire customer journeys, from their first interaction with your moving company through to conversion
  • Easily identify the best-performing digital channels so we can focus our attention there and maximise ROI
  • Integrate external systems, such as your accounting software or CRM, so we have even more data on hand to inform our strategic decisions

Accelerate your business growth with EngineRoom today

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We help moving companies across the country

Many moving companies cover long distances, and so do we. Our expert team can help you achieve your ambitious growth goals, regardless of where you’re based in Australia. 

Whether you’re local movers or provide services cross-country, we can help you get more traffic, more leads, and more customers with a custom digital strategy that grows with you.

Frequently asked questions

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Frequently asked questions

What is SEO for movers?

Search engine optimisation (SEO) for moving companies is a digital marketing strategy aimed at improving the online visibility of moving companies in search results. The goal of SEO is to ensure that when people in need of moving services search online, your moving company website and business information appear prominently in search engine results pages, especially on platforms like Google. An SEO strategy will typically include the following:

  • Keyword research - Identifying and targeting relevant keywords and phrases specific to the moving industry helps you rank higher in search engines and attract more organic traffic to your website.
  • Website optimisation - Optimising your website for search engines helps strengthen your ranking, increases organic traffic, and creates a better user experience.
  • Local SEO - Local SEO for movers is crucial if your moving company serves specific geographic areas. By optimising your Google Business Profile listing, building local citations, and inserting local keywords into your content, you can show up in local search results and stay ahead of your competitors.  
  • Content creation - Creating high-quality, valuable content on your website helps position you as a trusted moving business. Provide helpful tips, packing guides, local moving stories, and helpful resources.
  • Link building - Acquiring high-quality backlinks from relevant industry sources, local websites, directories, and authoritative websites helps establish your website's authority in the online landscape.
  • Online reviews - Encouraging satisfied customers to leave reviews enhances your online reputation and helps influence search rankings.
  • Mobile optimisation - Given that many people search for moving companies on mobile devices, your website should be mobile-friendly to ensure a seamless user experience.
What are the benefits of Google Ads for movers?

Google Ads can offer several benefits for moving companies looking to promote their services and attract potential customers, including:

  • Instant visibility in search engine results, which is particularly valuable when potential customers are actively searching for removal services
  • Targeted advertising to increase the likelihood of conversions
  • The ability to set geographic targeting parameters to show your ads to users in specific service areas (essential for removalists who primarily serve local or regional customers)
  • Budget flexibility, with the option to set daily or monthly spending limits to ensure that your advertising costs stay within your budget
  • Pay-per-click (PPC) model, where you’re only charged for actual engagement with your content
  • Customisable ad campaigns that can be tailored to your specific goals, whether it's driving website traffic, generating leads, or promoting special offers
  • The ability to track conversions to measure the success of your ad campaigns, including actions like form submissions, phone calls, and appointment requests
  • Remarketing capabilities to target and re-engage users who have previously visited your website but didn't convert
  • Global reach for moving companies that offer long-distance or international moving services 
What is the best web design for movers?

The best web design for movers should prioritise user-friendliness, mobile responsiveness, and an informative layout that helps potential clients find the information they need quickly and easily. 

The appearance of your moving company website should convey professionalism and trustworthiness, utilising a clean and modern layout with a colour scheme that aligns with your brand. The menu structure should make it easy for visitors to navigate your website, with clear headings and a user-friendly menu that links to essential pages like services, pricing, contact, and testimonials.

You should include a detailed services page outlining the moving services you offer. If your moving company serves specific regions or cities, you should also provide a clear list or map of your service areas so users can see if you cover their location. Consider offering a request-a-quote form where users can get an estimate for their move, as transparency in pricing can build trust with potential customers.

Other key elements to consider include customer testimonials to build credibility, high-quality visual content to showcase your services, and a compelling ‘About Us’ page to highlight your expertise.

What is mover social media marketing and do I need it?

Mover social media marketing is a digital marketing strategy that involves using various social media platforms to promote and grow your moving business and its services. You can use social media marketing to engage with potential clients, build brand awareness, and generate leads. 

In today’s digital age, social media marketing can be a great addition to your digital strategy. Paid ads, for example, allow you to filter by key aspects, such as demographics, interests, and geographic area, so you can target your ideal audience at different stages of the buyer journey. For example, those in the awareness stage might benefit from an engagement campaign where you share a downloadable tips guide for moving house. People in the consideration stage who are actively researching moving companies might be interested in case studies or comparison guides. Finally, for those in the decision stage that are ready to take action, you can lead them to your ‘request a quote’ form or offer a free consultation. 

Our specialist social media experts can recommend the right path for your moving business - book a free strategy session to learn more.

Award winning agency

What we discuss in your strategy session

Working directly with a digital advisor guarantees you better ROI. During the strategy session, you will get some insight into:

  • Your competitors' performance
  • Your historical performance
  • Future growth opportunities
  • How EngineRoom can grow your business

Ready to increase revenue?

Speak to a digital advisor today to discuss how we can effectively grow your business through digital.

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