SEO stands for search engine optimisation and involves optimising your website and content to increase your visibility and search engine rankings. Over time, this strategy generates more non-paid traffic to your website and helps you organically convert more customers.

An SEO strategy often contains a number of moving parts, including keyword research, on-page SEO (such as inserting specific keywords into your content and adding appropriate meta tags), content marketing, getting high-quality backlinks, technical SEO, and utilising Google Search Console. The primary goal is to optimise your content for Google and other search engines so that people searching for your specific trade will find your business first when they do a quick Google search. 

Another element of SEO that is crucial for many trades is local SEO, which involves optimising your content for local search in order to attract more leads from nearby clients. By setting up a Google Business Profile, you’ll also show up in Google Maps when locals are searching for nearby services.

Hiring an agency that offers professional SEO services can help you gain a competitive edge, attract more clients, and ultimately grow your customer base and revenue. Reach out to our SEO specialists to learn more about how we can help set your company up for ongoing SEO success.

The best website design for trades is one that aligns with your specific goals, target audience, and industry requirements. While there is no one-size-fits-all approach, certain principles and features tend to work well for trade websites.

• A modern, professional, and uncluttered design helps establish trust and credibility
• Mobile responsiveness and quick website speed provide a seamless user experience on mobile devices
• Clear contact information makes it easy for potential clients to get in touch 
• An aesthetically-pleasing gallery or portfolio of completed projects inspires new clients to hire you over competitors
• Positive customer testimonials or reviews build trust and demonstrate the quality of services provided
• Compelling call-to-action buttons encourage visitors to take specific actions, such as requesting a quote or scheduling a consultation
• Local SEO improves your visibility in local search results
• Consistent branding elements, such as logos, colours, and fonts help reinforce your brand identity across the website
• FAQs section addresses common queries and provides helpful information to potential clients

Every trades business is unique, so customising the web design to meet your specific needs is essential. Working with a professional web designer who understands the trade industry can help create a trade website that effectively showcases your strengths and attracts potential clients.

Yes, social media can be extremely valuable for those in the trade industry and is often worth the investment of time and resources. Benefits include:

• Increased visibility and brand awareness, opening doors to a wider audience
• Direct interaction with customers, leading to improved customer satisfaction and loyalty
• Opportunity to showcase completed projects and success stories, demonstrating the quality of services you provide 
• Ability to connect with local communities and target potential customers in specific geographical areas 
• Lead generation capabilities by leveraging social media advertising 
• Networking opportunities with other industry professionals, suppliers, and potential partners, fostering valuable connections
• Access to customer insights, providing valuable data on customer preferences, interests, and behaviours, which can help you refine your marketing strategy

While social media can be beneficial for your trade company, it's essential to have a well-thought-out strategy and be consistent in your efforts. Not all social media platforms may be equally relevant, so it's crucial to identify the platforms where your target audience is most active and tailor your approach accordingly. With the right approach, social media can significantly contribute to your growth and success.

Digital marketing can play a significant role in growing your trade business by leveraging the power of online platforms and strategies to reach a broader audience, engage potential clients, and drive business growth.

One of the best ways to get the most out of your digital strategy is to adopt a multi-channel approach that showcases your offering across multiple platforms. By targeting specific demographics, locations, and interests, you can make sure your marketing is directed at the right audience, maximising the impact of your campaigns. You can also run campaigns that target people at different stages of the customer journey, for example, awareness campaigns for those that are new to your business and remarketing campaigns for those that have interacted with your business in the past. 

A solid digital marketing strategy provides valuable data and analytics that allow you to measure the effectiveness of your campaigns and make data-driven decisions to optimise your marketing strategies. Compared to traditional marketing methods, this can be more cost-effective, especially for smaller trade companies with limited budgets.

Digital marketing efforts can also be scaled up or down based on your business needs and objectives, providing flexibility and adaptability to changing market conditions.

By leveraging various digital marketing tools and strategies, you can tap into the vast potential of online platforms to reach and engage a broader audience, generate leads, and ultimately grow your trade business in a sustainable and measurable way.