Build connections and inspire meaningful change with a digital-first weight loss marketing strategy

At EngineRoom, we help weight loss consultants and nutritionists reach a broader audience and scale their businesses in a sustainable and profitable way. Whether your goal is to outpace your competitors, drive more revenue, or expand your service area, we have the technology, tools, and expertise to help you become an industry leader.

Become a digital trailblazer in the weight loss sector

With a successful history of helping similar businesses in your industry achieve their growth goals, our team is in the unique position of understanding your challenges and knowing how to convert them into opportunities. Thanks to our proprietary business intelligence platform, we also have a wealth of data at our disposal, which allows us to capitalise on the marketing channels that yield the best results.

Stable growth

Our weight loss marketing strategies are guided by real results, compelling data, and user journeys to drive consistent, long-term growth.

Track every move

Within the EngineRoom platform, you can track your business and marketing performance against your benchmarks for complete visibility.

Performance-driven investments

Our digital advisors use business intelligence and competitor analysis to ensure optimal marketing spend that maximises your ROI. 

Digital expertise

For over ten years, we’ve helped other small to medium businesses expand into new markets, grow their customer base, and become more profitable. 

Our services

How EngineRoom has empowered other lifestyle-oriented groups to broaden their reach


MACG, a medical care group based in Victoria enlisted EngineRoom to overhaul their current marketing approach, with a long-term goal to expand. We transferred their existing business data into EngineRoom and added key integrations so the client could see the history of every lead, including the method, conversion pathway, and campaign that facilitated each conversion. We also launched a new SEO-friendly website to help them reach more prospective residents. As a result, MACG has seen a remarkable upturn in leads thanks to a huge boost in SEO and website conversions.

View all case studies

171% increase in SEO conversions

Over the course of our partnership with MACG, we revamped their website and increased website conversion rates by over 30%, resulting in further expansion for the business. MACG continues to invest in their website through new page enhancements and improvements, with customer experience at the forefront of their strategy.

Glen Allpress, Senior Digital Advisor for MACG

Why weight loss specialists choose EngineRoom as their growth marketing partners

Specialist support

Plan your strategy with a dedicated digital advisor who has a proven history of helping businesses like yours reach their growth goals.

All-inclusive package

Empower your growth with our end-to-end marketing services and internal expertise without needing to source additional digital specialists.

In-depth insights

Keep an eye on all of your campaign metrics, lead data, and direct ROI by tapping into EngineRoom’s purpose-built growth platform.

Capitalise on real data

By leveraging real-time campaign data from all your marketing channels, we pinpoint the top performers and reallocate your budget for the best returns.

Follow our trusted blueprint

Our well-crafted digital blueprint has a demonstrated track record of success within your industry's niche and can be easily adapted to your unique needs.

Backing our digital strategy

To test the effectiveness of our growth platform, we bought a traditional business, implemented a digital-first strategy, and grew revenue by 1,266%.

Amplify growth expectations by harnessing cutting-edge technology powered by data

With EngineRoom, we can migrate your business data and set up clear lead tracking to give you a holistic view of your entire marketing funnel from one central platform. That includes granular customer journeys, digitally-generated revenue, and campaign results from across all your marketing channels.

  • Set clear business goals, revenue targets, and marketing budgets using EngineRoom’s projections to see if you’re on track
  • See your best-performing channel at a glance before diving into your leads data and identifying every interaction a lead had with your business prior to converting
  • Capitalise on the best-performing channels or campaigns to boost profitability

By leveraging EngineRoom’s powerful growth platform, you can expose key opportunities that can inform your future strategy, helping you stay ahead of the curve.

Accelerate your business growth with EngineRoom today

Book strategy session

Get a custom digital marketing package from anywhere in Australia

No matter where you or your audience are based in Australia, we can design a local, state-wide, or even national digital marketing strategy that meets your specific business needs. Our signature platform is one-of-a-kind and can help you reach even your most ambitious goals while giving you a solid competitive edge. 

Whether you’re a weight loss consultant new to digital or an established clinic looking to open more facilities, we have the tools and expertise to get you started on your growth journey.

Frequently asked questions

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Frequently asked questions

What are some weight loss marketing strategies?

Marketing strategies for dietitians or weight loss consultants aim to attract people interested in weight management and promote products or services that support healthy weight loss. Some examples include:

  • Content marketing - by sharing informative and valuable content related to weight loss, you can increase audience engagement and prove your expertise in this area
  • Social media - utilising social media platforms helps boost brand recognition, foster stronger relationships with prospective (and existing) clients, and drive traffic to your website
  • Social media advertising - a tailored social media ad strategy helps you reach a broader audience, run hyper-targeted campaigns, and get more leads
  • Email marketing - send regular newsletters with weight loss tips, special offers, and relevant content helps keep your audience engaged and informed
  • Before-and-after testimonials - genuine before-and-after success stories from your clients (with their permission) showcase the effectiveness of your weight loss program or products
  • Free resources - free downloadable resources, such as nutrition plans, workout routines, and health-focused recipes help attract and retain potential customers.
  • Online advertising - paid online advertising, such as Google Ads can target individuals searching for weight loss solutions or interested in health and fitness

A multi-channel approach is an effective way to reach more of your target audience, as you can cross-market to them across a range of digital channels where they are most active. Book a strategy session with a digital advisor to learn more about our multi-channel marketing services.

Is SEO for weight loss consultants effective?

If planned and executed correctly, search engine optimisation can be highly effective for weight loss or nutrition consultants.

SEO allows you to target individuals actively searching for weight loss solutions, nutrition plans, or fitness advice. By optimising your website and content for relevant keywords, you can organically attract users genuinely interested in your services. As you gain more authority in these areas, your website ranking in search engine results will improve, increasing your online visibility and positioning you above your competitors. 

If you offer location-based services (for example, if you have a weight loss clinic), local SEO is crucial for helping you reach local clients, as you can target people in specific geographic areas seeking weight loss support. 

Content marketing is another aspect of SEO that can help elevate your brand. By creating valuable and informative content around weight loss topics, you can establish yourself as a professional in the field and attract clients looking for expert advice.

Unlike paid advertising, which stops producing results when the budget runs out, SEO efforts can continue to drive organic traffic and leads over time, providing a sustainable source of potential clients. It can also be more cost effective than traditional advertising in the long run, as it doesn't involve ongoing payments for every click or impression.

Finally, if competitors in the same location or niche are not fully utilising SEO strategies, you can gain a competitive advantage by optimising your online presence and ranking higher in search results.

Can I advertise weight loss with Google Ads?

Yes, you can advertise weight loss services and products with Google Ads, but there are specific policies and guidelines that you need to follow to ensure compliance with Google's advertising rules. Google has strict policies in place to protect users from misleading or harmful content related to weight loss and health-related products.

EngineRoom’s Google Ads experts are very familiar with Google's Advertising Policies and Health Care and Medicines Policy before creating weight loss ads. They can make sure your ad complies with Google's guidelines.

What is the best nutritionist website design?

The best nutrition or dietician website design should be visually appealing, user-friendly, and informative, creating a positive experience for visitors seeking nutritional guidance.

The layout should be clean, uncluttered, and mobile-friendly with a pleasing colour scheme that reflects your branding. This should be followed with a well-organised menu and logical page structure to help visitors find the information they need quickly. Clearly outline your services, specialties, and areas of expertise to help visitors understand how they can benefit. Back this up with positive testimonials from satisfied clients to build trust and credibility. Remember to add clear and compelling CTAs to encourage visitors to schedule consultations or request more information.

To demonstrate your expertise and showcase the humans behind your brand, you should include a compelling ‘About’ section that introduces you and your team, your qualifications, and your philosophy.

EngineRoom’s specialised website developers can build you a new, high-converting website or refresh your current one with digital optimisations. Reach out to learn more.

Award winning agency

What we discuss in your strategy session

Working directly with a digital advisor guarantees you better ROI. During the strategy session, you will get some insight into:

  • Your competitors' performance
  • Your historical performance
  • Future growth opportunities
  • How EngineRoom can grow your business

Ready to increase revenue?

Speak to a digital advisor today to discuss how we can effectively grow your business through digital.

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