SEO agency services

The main function of search engine optimization is to help your business rank higher in search engine results pages, which can result in more website visitors, and more leads and sales.

SEO can help your business in two key ways:

1. By making it easier for consumers to find your business via a search engine enquiry
2. By creating a body of content that can help cement your business as an authority in your field

SEO works by improving a website's visibility in search engine results pages (SERPs). This is done by optimising a website for certain keywords and by publishing high-quality content that will attract links from other websites. Additionally, SEO can be enhanced by using social media and by publishing press releases. Ultimately, the goal of SEO is to improve a website's visibility and to help it to rank higher in SERPs.

Functionally, SEO works through an algorithm formulated by search engine providers like Google and Bing. By appeasing this algorithm with SEO strategies, businesses can outrank their competitors in key search terms related to the products and services they offer.

SEO company services can range from basic auditing and strategy, to a complete full service offering. A typical SEO services agency will provide:

• SEO technical auditing - a look under the hood at how the backend of your website performs, and any improvements that can be made
• On-page optimisation - additions or amendments to your existing content that will help it perform better in search results
• Content marketing - new, fresh content that will expand on the information covered by your business, while helping it rank higher in key segments
• Link building - strategies to harness the performance of like-minded industry websites by creating a network of complementary links

SEO is an ever-changing medium that requires a professional understanding of current trends. Only an SEO company full of dedicated, experienced SEO specialists can drive the organic traffic results you are looking for.

An SEO agency is often part of a greater offering of digital marketing services - including Google Ads, social media marketing, and website development - that all work in conference to produce better search rankings.

There are several key mistakes that businesses make when undertaking an SEO strategy:

• Poor optimisation - websites built without the help of a digital marketing agency can be under-optimised for key terms related to the business and its industry
• Over optimisation - conversely, poor quality agencies may recommend over optimising for keywords, a practice known as keyword stuffing
• Content lacking in quality - the cornerstone practice of good SEO is publishing quality content frequently
• No link building - a poor link building network can result in Google and other search engines viewing your website unfavourably
• Focussing on paid search - PPC is one part of a digital marketing strategy. It shouldn't be relied upon to get the best possible results

An SEO campaign needs to be highly targeted, much like Google Ads and paid social media strategies are. Some SEO firms will choose to take the easy option and cast a wider net

Our digital advisors and in-house SEO specialists are aware of these pitfalls. For you, they can develop and implement SEO strategies that give you the greatest possible return on investment, while avoiding common mistakes that your competitors will make.

SEO is an inherently data-driven medium. By analysing data, SEO professionals can identify opportunities and threats, and they can also track the success of their efforts. Additionally, data can help to improve website content and it can also help to improve click-through rates. Ultimately, data is an important part of any successful SEO campaign.

A business can track SEO results by using a variety of tools and metrics available both for free and through subscription models. Some of these tools and metrics include Google Analytics, Webmaster Tools, and Bing Webmaster Tools. 

Additionally, businesses can use tools that are produced by SaaS companies to track their website's Google rankings and to identify opportunities for improvement. These include:

• Ahrefs
• MajesticSEO 
• SEMrush 

Ultimately, the best way to track SEO results and organic traffic is through a comprehensive tool like EngineRoom. Our technology allows you to see how your organic strategies compare to other digital marketing strategies, including Google Ads and Paid Social.

SEO is a long term strategy that depends on a variety of factors to increase your organic traffic, including:

• How authoritative your current website is
• How competitive your industry is
• How difficult your keywords are to target
• How quickly you wish to implement and grow

SEO agencies in Australia that spruik pricelists are often vastly underquoting their services. It could lead to greater, unforeseen costs down the line. Some SEO companies will also use offshore professionals who have little experience or local understanding.

At EngineRoom, we engage you on a monthly basis to ensure that you are always getting the best advice. We offer no lock-in contracts, and will only recommend what we think is an appropriate spend for your business. It’s why we are one of the best SEO agencies in Australia.

No, EngineRoom does not undertake black hat search engine optimisation. We focus on creating SEO strategies that perform well within the parameters dictated by search engines. In the course of our relationships with clients, we have uncovered many instances of black hat SEO which we have worked hard to reverse.

Yes! SEO is still an important part of an overall marketing strategy. Google’s search algorithm is updated several times a year - changes that require constant monitoring, tweaking and adjustment to appease. Improving search engine visibility is a constant process.

SEO still works for businesses who have a unique SEO strategy backed by accurate data, and implemented by experts. It’s better to seek an SEO partner that will help deliver these things, rather than a typical SEO company in Australia.

Search engine optimisation and Pay-Per-Click advertising have some things in common. For instance, they both target potential customers using keywords. However, because PPC charges on a cost–per-click basis, PPC advertising can be more expensive. Many users of search engines like Google will forgo PPC results in favour of the best organic search result. This is why it pays to be on top.

Depending on your online marketing strategy, it will likely be worth having a combination of SEO, PPC, and other digital marketing services.

Keyword research is the process of building keyword lists related to your business, your key business segments, and other parameters, like the locations you service.

When it comes to keyword research, some SEO companies do the bare minimum. But not EngineRoom. Our in-house SEO team will spend time thoroughly researching the competition to identify the terms we want to target to outperform other businesses in the same industry.

In the end, with the help of a holistic and effective SEO strategy, you’ll end up with a Google ranking or other SEO ranking that beats your competitor.

Offsite SEO is any SEO efforts that take place away from your direct domain. The best example of this is through link building. Off page SEO is still an important driver of organic traffic to your assets.

Employing SEO agencies that feature both onsite and offiste SEO is a surefire way to have a successful digital marketing strategy.

Other SEO companies may recommend that you not change anything. But chances are that you’ll need to make some changes to your website - whether that’s through improving content, changing page structure via web design, or optimising the backend.

We would never make a claim like that. We do, however, do things differently to other SEO agencies in Australia. Our combination of technology, advisory and SEO expertise can deliver greater ROI than your current strategy.