Don't just be seen. Grow your business.
With social media ad agency services from EngineRoom, you can start delivering more engagement and better ROI.
Start making social media work for you with a free strategy session.
Speak to a digital advisor today to discuss how we can effectively grow your business through digital.
Paid social advertising is marketing at its most versatile. You already know that social media is an important avenue for communicating your brand story. With social media ads, you can reach brand new customers with tailored messages. Better yet, you can amplify the ROI of your other digital campaigns.
Creating an effective social media advertising presence requires a thorough understanding of your customer. A social media advertising agency uses data to analyse your paid campaigns to focus on what performs well for your brand. By marrying creative messaging with data-driven insights, you can outperform your competitors. That’s what EngineRoom is - a platform for your success.
Our advisors take the time to analyse your structure, business model, audience and competitors. Through these strong insights, we're able to develop a digital strategy that gains you a competitive advantage.
Our digital experts select and manage the digital channels that generate the best ROI and help you hit your business objectives. Every channel is aligned to your overall growth strategy. It’s a smarter way to spend.
Facebook (and by extension, Instagram) presents huge growth opportunity through social media advertising. Using text, images, video, and engaging call-to-actions, your business can reach a wide variety of demographics. It’s all about finding the right people at the right time.
EngineRoom is fully integrated with Facebook and Instagram advertising platforms, allowing full visibility over campaign performance.
As the world’s largest professional network, LinkedIn can be an invaluable platform for business-to-business advertising. With the help of a LinkedIn advertising strategy, you can generate leads and grow your business profile in tandem.
LinkedIn advertising can also be tracked via the EngineRoom platform, which allows managers to actively respond to campaign data.
A successful, growth-driven social media ad campaign comes from proper social media campaign management. A dedicated social media advertising expert will deliver more accurate targeting, better content, more engaging promotions, and contant A/B testing - whatever it takes to give you the best return on your investment.
Campaign management can be supercharged through the EngineRoom platform, where managers and business owners can access campaign data.
Our social media ad services can form part of a holistic digital marketing strategy that accelerates your business’ growth.
We develop social media paid strategies that outperform those of your competitors to keep you in first place.
You will work directly with digital advisors and other domain experts to find new avenues of growth for your business.
Through EngineRoom, we attribute every dollar spent in social media advertising to a business goal, giving defined ROI.
Supa Group is a Melbourne-based home extension and renovation company. After their previous SEO agency fell flat, they engaged the services of EngineRoom with a clear goal of producing high-quality leads. We set an SEO and Google Ads strategy in motion after identifying that this would produce the best ROI. Everything was integrated into EngineRoom, including Supa Group’s CRM so they could have full visibility over their lead sources and pipeline. As a result, Supa Group saw a huge uplift in lead conversion rates and they reduced their overall marketing spend by 20%.
The Water People needed more than a simple SEO agency, they sought a complete digital transformation to coincide with a change in ownership. EngineRoom created strong growth and captured new markets through a complimentary SEO strategy and Google Ads campaign.
Victorian Dermal Group struggled to justify a large marketing spend with their previous SEO agency. Using the EngineRoom platform together with our own SEO agency services, we were able to highlight the correlation between a strong SEO strategy and better, higher quality leads, resulting in a lower investment.
Social media advertising relies on constant flexibility. Our platform integrates up-to-date sales and marketing data from a variety of sources to ensure that you can make agile decisions as a business owner. Take command over your ROI from a foundation of accurate data.
Social media ads in Australia is an extremely competitive space to commit your ad spend. As a full service Australian social media advertising agency, we can help you beat your competitors and achieve your business goals by sustaining long-term growth. It starts with our team of local social media advertising experts.
Social media advertising is a type of digital marketing that uses social media platforms to promote a product or service. Businesses can create ads that appear on users’ social media feed, in the form of a sponsored post or promoted Tweet. Social media advertising allows businesses to reach a larger audience than they would through traditional means, and can be customised to target specific demographics.
Forms of social advertising include a paid social media campaign through Facebook advertising, Instagram ads, Twitter advertising, Google Ads, YouTube advertising, and other various social media platforms.
Organic social media contant can still be effective on many of the various social media platforms. However, if you’re looking at creating brand awareness, a winning social media strategy should amplify good organic content via an advertising strategy and other marketing efforts.
When used effectively, social media advertising can be a progressive way to grow your business. It can:
As well as all of the above points, social media marketing is an important tool in establishing brand authority in your industry. It shows your customers that you are savvy, aware, and competitive. It also allows you to engage directly with those customers on a very personal level.
Social media advertising is not a set-and-forget solution. A successful social campaign requires monitoring and management to continue delivering the best return on investment. Here are some common mistakes businesses make when starting a social media advertising campaign:
1. Not defining a target audience
Without a clear understanding of who you are trying to reach, it will be difficult to create effective ads that resonate with your audience. When defining your target audience, consider factors such as age, gender, interests, and location.
2. Not creating engaging content
Your ad should be attention-grabbing and relevant to your target audience. It should also include a call-to-action that encourages users to take the desired action, such as clicking through to your website or making a purchase.
3. Not optimising ads
Ads need to be optimised towards achieving the ultimate goal of the campaign, like an increase in clicks or conversions. When creating your ad, be sure to include relevant keywords and a strong call-to-action. You should also test different versions of your ad to see what works best.
4. Not tracking results
It’s important to track your metrics so you can see how your ads are performing and make necessary changes. Common metrics to track include click-through rate, conversion rate, and cost per acquisition.
If you are inexperienced in managing social media marketing campaigns, then you need the help of a social media marketing agency to get the best results. Powered by the EngineRoom platform, our team can identify the best strategies for growth.
The first step is to create social media accounts on the platforms that are most relevant to your business. Once you have set up your profiles, you can start creating content and engaging with your target audience. As you build up a following, you can start running social media ads to reach even more people. Remember to track your results so you can see what’s working and adjust your strategy accordingly.
As always, an effective strategy will largely depend on the social media platforms you are using. A good social media marketing strategy will be able to tell you exactly what you need to do to achieve better results and greater lead generation.
There is no one-size-fits-all answer to this question. Some businesses benefit from working with an agency, while others prefer to handle their social media marketing in-house. Social media marketing platforms make it easy for businesses with a cursory understanding of this method to get started. With the platforms come an array of useful data and tools to help generate the best return on investment.
This is where a social media marketing agency comes in. Experts in the field can help you wade through the waters of content and data to produce the best possible campaigns.
As with this question applied to other facets of digital marketing, social media marketing costs are directly related to how much you want to grow. When engaging a full service social media marketing agency like EngineRoom, you can expect services like campaign strategy, social media management, data analysis, and content creation.
When you work with EngineRoom, you can rest assured that every single dollar you spend on social media is doing the absolute most it can. We optimise our campaigns to giving you the best return on your investment.
Local paid social ads are imperative to beating your local competition. That’s why the EngineRoom team offers paid social media campaigns all over Australia. We work with businesses in every state and territory to achieve and maintain their status as a top social media ad performer in their local area.
