Meet the team

Samantha Whitewood

General Manager of Digital Operations

Samantha Whitewood

Samantha Whitewood is a seasoned SEO expert with 10 years of experience in the field. As the General Manager of Digital Operations at EngineRoom, she leads the SEO, Website Experience, Network Development teams as well as the Operations Department, driving client performance through innovative and data-driven strategies.

Since joining EngineRoom, Samantha has embraced the company’s data-driven mindset, developing a passion for streamlining strategic tasks through data automation and the adoption of AI technologies.

Samantha Whitewood

Areas of expertise and interests

Samantha is passionate about sharing her E-E-A-T expertise with the Website Experience team to create websites that rank high, convert well and provide an unmatched user experience. She's also interested in advancing her AI and machine learning skills to further elevate her SEO strategies.

Areas of expertise

Samantha thrives on the challenge of staying ahead of Google’s constantly evolving algorithms, but her impact goes beyond driving successful SEO campaigns—she is also a key leader within our business.

SEO Strategy Development
Data-Driven Decision Making
Team Leadership
Hobbies and interests

Outside of work, Samantha loves making the most of life in sunny Western Australia. When she’s not honing her skills as an amateur master chef in the kitchen, you’ll likely find her walking along the beach with her rescue dog, Dudley.

Camping
Snorkelling
Travelling
Animals

Qualifications

Bachelor's Degree in Marketing and Management

Graduated from Curtin University, Western Australia.

AI Prompt Engineer Facilitator

Certified to deliver the AI Applied Prompt Engineer Course.

Google Analytics Individual Qualification (GAIQ)

Proficient in using Google Analytics to analyse website traffic and user behaviour to optimise digital performance.

SEMrush SEO Toolkit

Certified user of SEMrush tools for keyword research, competitor analysis, and site audits.

SE Ranking Certified

A recognized qualification that demonstrates proficiency in using the SE Ranking platform.

Embracing AI and new technologies isn’t just about staying current; it’s about pioneering new possibilities, it’s about transforming the way we drive digital success. By integrating these advancements, we not only enhance our strategies but also create innovative pathways that set us apart in a competitive landscape.
Samantha Whitewood

Samantha Whitewood

General Manager of Digital Operations

Client / campaign results

Elevating an established business into an industry leader.

Thought leadership

How long does SEO (Search Engine Optmisation) take?

SEO is a digital marketing activity that can take a while before you start seeing results. Find out, once and for all, how long it really takes to see results!
Samantha Whitewood
Samantha Whitewood
 min read

Understanding SEO conversions: pro tips

Discover strategies for improving website design, content creation, and keyword optimisation to unlock more SEO conversions.
Samantha Whitewood
Samantha Whitewood
 min read

Online mentions, article features, award wins etc

01

Ahrefs

Ahrefs

Ahrefs

Samantha is known for her SEO leadership.

View Samantha's online mention here

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