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The Future Of SEO For Home Renovation Businesses

Bisma Khan

December 4, 2023


min read



Step into the future of home renovation SEO. We’ll uncover the secrets to digital domination and help you find trend-setting strategies to outdo your competitors.

Did you know that 90% of people take to the internet to solve their home restoration needs? This is why a strong online presence is crucial for home renovation businesses. 

Search Engine Optimisation (SEO) is a fundamental component of online marketing and plays a vital role in driving traffic to your website. However, SEO for home renovation is continuously changing, making it essential for your business to stay ahead of the curve to maintain a competitive edge. 

In this article, we’ll discuss the future of SEO for home renovation businesses, what areas of SEO you should be targeting for the most leads, and why hiring an SEO agency is the best choice in effectively navigating this challenging field.  

Renovating the digital realm 

What does the future of home renovation SEO look like? 

As technology advances and consumer behaviours evolve, so does the landscape of SEO for the home renovation industry. So, to keep your home renovation business at the forefront, it must learn to anticipate and adapt to emerging trends and techniques. 

We’ve picked out the most exciting SEO developments that are reshaping the way home renovation businesses are connecting with their customers online. 

Local SEO dominance 

Looking for a home renovation company near you? So are thousands of others. 

It’s no secret that the majority of customers searching for renovation services are doing so in their local area. In fact, according to HubSpot, 46% of local searches in Australia have local intent - and that’s why optimising your website for local search queries is crucial. 

For instance, if you’re a home renovation business servicing clients in Sydney - make sure everyone in Sydney knows about it. 

Google’s algorithms have become increasingly sophisticated in recognising local intent and delivering personalised results. So, to stay relevant, businesses need to focus on local keyword research, Google My Business optimisation, and user reviews to improve local search rankings. 

Not sure how to do this? Get help from our home renovation SEO agency in Sydney today. 

Quality and relevance for renovation content 

High-quality and relevant content has always been important for SEO, but it's expected to play an even more significant role in the future. Search engines are becoming more adept at understanding user intent, meaning they will reward websites that provide valuable, informative, and engaging content. This is emphasised by Google’s Helpful Content system, which constantly updates to keep businesses accountable for the content they create. 

Home renovation businesses should invest in comprehensive guides, blog posts, videos, and images that not only showcase their work but also educate and inspire potential customers.

Mobile-first indexing for renovation websites    

For many, finding the perfect home renovation business means a simple tap and swipe on their phones. With more and more people accessing the internet via mobile devices, search engines are prioritising mobile-friendliness in their ranking algorithms.

This means the future of home renovation SEO must include a website that is responsive, user-friendly, and quick to load on mobile devices, as this could dramatically impact your SEO rankings. 

Voice search optimisation for renovation searches  

While many home improvement companies consider search results, they don’t often think about how these searches are being conducted. Voice-activated virtual assistants like Siri and Alexa are becoming increasingly popular. 

Therefore, optimising your home renovation website for voice search is a must. This entails using conversational keywords, answering common questions in your content, and structuring your website in a way that voice search engines can easily understand and present your information.

Are agencies the future of home renovation SEO?

To keep up with the growing trends in SEO for home renovation, it may be worthwhile to put your trust in a specialised digital marketing agency. 

The expertise and resources offered by agencies are becoming increasingly essential for home renovation businesses. Digital growth agencies, such as EngineRoom, possess the experience and knowledge to navigate the intricacies of SEO, adapt to ever-changing algorithms, and ensure your home renovation business remains at the forefront of search results. 

How does EngineRoom pioneer the home renovation SEO revolution?

Expertise and experience

SEO for home improvement services requires a deep understanding of search engine results and algorithms, best practices, and industry trends. An SEO company that specialises in this area can bring years of experience and knowledge to the table. 

At EngineRoom, we create tailored strategies for home renovation businesses, keeping them up to date with the latest SEO trends and ensuring their websites rank well in search results - and that’s how we were able to generate exceptional results for Supa Group. 

Supa Group came to us looking for quality leads, which would result in better profit margins for their business. After a careful SEO strategy, paired with our Google Ads and website redesign services, we were able to double the amount of leads Supa Group was generating through search results. As a full-scale home renovation and extension build company, Supa Group is now in a better position to adapt to the growing online trends that come with the future of home renovation SEO. 

  • Quality leads - achieved over 50% growth in revenue 
  • 4,954% exponential growth in ROI 
  • Reduced overall spending by 20% 

Performance monitoring and reporting

Think SEO is a one-and-done task? Think again.

It requires careful consideration, strategic planning, and regular updating - and this doesn’t seem to be changing when it comes to the future of home renovation SEO. 

SEO agencies provide frequent reports on the performance of your SEO campaign, offering insights into key metrics such as website traffic, keyword rankings, and conversion rates. This transparency allows home renovation businesses to track the ROI of their SEO efforts and make data-driven decisions.

At EngineRoom, we utilise our MarTech platform to keep track of results. Therefore, when it comes to a construction and home improvement we can easily track how our SEO efforts have generated qualified leads for their business. For example, we can see that the number of sessions and conversions was more than what was originally projected. This means that overall, on a monthly basis, our SEO strategy for this home construction company is generating the traffic they desire - and puts them in a good position for future marketing endeavours.

Need help securing the future of SEO for your home renovation business? 

Looking for a way to give your home improvement business a boost into the future? Finding the right SEO strategy is key to achieving your online goals and smashing the competition. 

By considering how your potential customers will use search engines and how technology is evolving, you can apply the right SEO strategies to get you to the top of search engine results pages. 

If your home improvement company website needs some guidance - whether it’s in finding the best keyword research tools or understanding overall technical SEO, the team at EngineRoom are here to help. With our expertise in boosting online visibility, we’ll ensure your web pages reach all relevant search results. 

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