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The future of SEO for window cleaning businesses

Bisma Khan

January 15, 2024


min read



Keen to find out about the future of SEO for cleaning? Read our blog on making the most of your SEO campaigns and reaching the growth you want.

Picture this: your window cleaning business, not just a local gem but a digital masterpiece. We're talking about embracing the power of SEO to elevate your online presence. 

From climbing the ladders of Google rankings to outshining competitors with dazzling content, we’re here to help you explore all things SEO and window-cleaning wizardry. 

Whether you’ve been mastering SEO for years, are new to the game, or are looking to get the winning edge for your window cleaning business, understanding the ins and outs of SEO and what to look for in the future will help you generate the leads needed to grow your business exponentially. 

So, as we dive headfirst into this crystal-clear realm of online visibility, we're not just wiping away dust – we're buffing up your website's shine and ensuring your business gleams in the digital sunlight.

Want to know how? Let’s get started. 

Local SEO - put your business on the map 

How many times have you searched for a business ‘near me’ on Google? Probably more times than you can remember. With most people conducting searches through their mobile devices and wanting services close by, we recommend implementing a strong local SEO strategy for your window cleaning business. 

In the not-so-distant future, local SEO will be the holy grail for window-cleaning businesses. Imagine potential customers searching for ‘streak-free window cleaning near me’ and your business popping up at the top of the results. 

To achieve this, optimise your Google My Business listing with accurate information, high-quality images, and encouraging customer reviews. Plus, the stats speak for themselves, with 30% of all mobile searches being related to location. 

So, don’t underestimate the power of local SEO, especially regarding how people search - now and into the future. 

Let video content take the lead 

Don’t tell people how spectacular your window cleaning business is - show them. 

Create engaging video content showcasing your team in action, the transformation of dirty windows to sparkling perfection, and share tips for maintaining clean windows between professional cleanings. 

Video content not only boosts your SEO but also allows potential customers to see the magic your team performs. And, with video adding an extra 2 minutes to the average time a user spends on your website, you’d be silly not to leverage such a simple, creative display of your expertise. 

It’s this that sets you apart from your competition. 


Use keywords to your advantage 

Every SEO knows the importance of keyword research in any marketing campaign. But if you’re looking towards a sparkling future for your window cleaning company, you’ll need to leave the basics behind and embrace a new way of thinking about keywords. 

In the future, SEO for window cleaners will be like a game of wordplay, where knowing the language your customers speak is the ultimate power-up. It's not just about climbing the search engine ranks; it's about dazzling the internet with keywords that make your business irresistible.

For example, beyond merely identifying common search terms like "window cleaning service" or "streak-free window washing," businesses must anticipate shifts in consumer behaviour and preferences. This involves staying attuned to emerging trends such as voice-activated searches, mobile-first indexing, and localised queries. 

By conducting comprehensive keyword research that goes beyond the obvious and including long-tail keywords in your campaign, you can ensure that your digital presence remains crystal clear and prominently displayed in search engine results. 

AI-powered customer service 

Enter the era of AI-generated customer service and chatbots - where everything you need answered is just a quick few clicks away. 

Imagine a scenario where customers can schedule appointments, get instant quotes, and even receive expert window-cleaning tips, all while feeling like they're chatting with the friendliest window genie in town. This is exactly what a well-automated chatbot can do for your business. 

These chatbots not only provide a seamless user experience but also gather valuable insights into customer preferences, helping you fine-tune your services and give your customers exactly what they want. 

So, why not make your cleaning website not just informative but also an interactive journey that leaves your customers delighted with their experience? It’s a great way to add another element to SEO for window cleaners.  

How we achieved 400% revenue growth for Bax Clean

While we could keep listing some helpful tips that would serve you well when it comes to the future of SEO for cleaning - we want to prove that EngineRoom has what it takes to level up your business, harness your brand, and generate growth like you’ve never seen before. 

We work closely with a Melboourne-based cleaning company called Bax Clean. When they first reached out to EngineRoom, they were looking for the complete opposite of a quick fix. 

Instead, they wanted to set foundations for long-term growth, something that we specialise and thrive in. As Bax Clean lacked strategic digital experience, we created an end-to-end marketing attribution process that identified all the unique details we needed about their leads and conversions. 

We used our very own MarTech EngineRoom Platform to create a data-driven SEO strategy and achieve growth goals. 

Our strategy included:

  • Delivering a conversion-optimised website
  • Integrating MYOB and other data-gathering tools into the EngineRoom platform
  • Launching ROI-optimised SEO and Google Ads campaigns
  • Expanding the services offered to improve leads and conversions

Through these efforts, we were able to generate nearly 4,000 new customers for Bax Clean. 

Looking for a spotless SEO strategy? Chat with us about the future of SEO for cleaning 

Whether you're a window cleaning wizard, a carpet cleaning connoisseur, or a general cleaning guru, our data-driven SEO agency has the expertise to make your online visibility sparkle.

Let's chat about the exciting prospects that lie ahead in the future of SEO for cleaning, from innovative keyword strategies to the magic of AI and chatbots. Together, we'll sweep away the competition and leave your digital footprint glistening. 

Ready for a spotless SEO strategy? Book a free strategy session, and let's embark on a journey to make your cleaning business shine online!

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Visit EngineRoom

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