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Conversion-optimised Google Ads campaigns in Canberra

EngineRoom, a premier digital marketing agency in Canberra, creates customised ad campaigns to capture your target audience. These PPC advertising campaigns deliver quality leads and increase ROI with Google Ads that are meticulously designed.

EngineRoom provides insight into where your traffic originates from. By connecting ads data from search engines like Google and Bing to CRM and sales info, you can identify which strategies have the highest conversion rate and track the development of your paid advertising approach.

Book your free consultation with a senior digital advisor to learn how we can grow your business in Canberra with PPC advertising.

Learn more about what’s included in a strategy session
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Why your Canberra business needs Google Ads management

Why your Canberra business needs Google Ads management

A surefire way to find high-quality leads quickly is through Pay-Per-Click (PPC) marketing. With Google Ads, hundreds of potential customers are guaranteed to see your business each month. Help your brand stand out from the competition and captivate new audiences with an effective presence on the world's most popular global search engine.

Expand your business's recognition and presence in Canberra with a tailored local Google Ads campaign. PPC advertising works to increase traffic on your eCommerce website, boost enquiries or get more people through the doors of bricks and mortar stores. No matter what industry you're in, a Google Ads campaign will greatly boost your digital marketing efforts in Canberra.

When you work with EngineRoom, a dedicated senior digital advisor reviews your business model and advises on potential returns before we even start your Canberra PPC campaign. 

Learn about the strategy session

Improve your ROI with data-driven paid ad strategies

You need to target your keywords with paid ads to reach peak performance on Google SERPs and capture the maximum potential customers. An experienced PPC management agency will help you attract more quality leads and maximise your ROI.

Unlike most other online advertising techniques, Google Ads management helps you reach interested potential customers precisely when they seek products and services like yours.

With EngineRoom, your Canberra business can tap into those crucial moments and draw in your most profitable leads.

Learn about the strategy session

How our PPC advertising agency executes a profitable digital marketing strategy for Canberra businesses

Grow your business with the PPC management Canberra team

Campaign structure

Campaign structure

Proper set-up is an essential first step to pay-per-click advertising campaigns. Use our PPC Canberra services for guidance around bidding strategies, targeting and messaging to ensure that each campaign delivers exceptional results. EngineRoom’s data-led approach ensures optimal performance of your Google Ads campaigns. 

EngineRoom will focus on creating profitable Google Ads campaigns with an excellent return on ad spend. Before any money from your budget is spent, we’ll conduct thorough research and craft winning advertisements - ensuring that every penny on your ad budget counts.

Conversion tracking

Conversion tracking

Our Canberra Google Ads agency will give you the ultimate edge. Our feature-rich business intelligence platform helps you create winning campaigns and make better decisions whilst capitalising on your most profitable ones.

Connecting ads data with CRM and sales reports while tracking conversions helps eliminate guesswork. We can accurately determine where each lead has come from to indicate your best-performing strategies. Use the platform to adjust any ad campaign according to clear data and create more agile digital marketing decisions for your business.

ROI measurement

ROI measurement

Our distinct approach to digital marketing in Canberra provides you with accessible, tangible ROI data for every campaign. By partnering with EngineRoom, your marketing efforts never have to go to waste again. 

Our senior digital advisors will guide you through reversing engineering your Return on Investment so that all future campaigns are designed and optimised from the very start. With comprehensive performance insights available on demand, it's easy to distinguish where your most profitable leads are coming from - allowing for smarter strategic investments into those campaigns.

Brands we work with

Here’s how our PPC management services in Canberra deliver record-breaking ROI

Bullseye

Digital strategy

By employing data-driven strategies, we will guide you to success with Google Ads integrated with a range of digital marketing services.

Bullseye

Competitive benchmarking

Gain more market share in Canberra by exploiting your competitors’ weaknesses and overcoming their strengths.

Bullseye

Advisory partnership

Our knowledgeable digital advisors have helped various industries thrive by providing personalised digital solutions tailored to the specific needs of each sector.

Bullseye

Visible attribution

We'll closely monitor your conversion rates and measure the ROI by extracting revenue outcomes from your CRM or accounting system.

See how we’ve grown businesses like yours with Google advertising

Find quality leads with a premier Canberra PPC advertising agency

Get Started

Agile, data-driven business decisions

Data acquisition is necessary, but data management and integration are the actual keys to success. 

With EngineRoom's platform, you can easily access sources of data in one place so that you always have a clear understanding of your business insights. Our technology allows you to combine Google Ads with CRM, sales and accounting data for better decision-making. 

Harnessing this information will empower your company to take decisive action backed by reliable data.

Hubspot
Hubspot
HubSpot is a CRM platform that allows greater control and vision over marketing, sales, content, and customer support.
WebCEO
WebCEO
WebCEO provides specialist SEO and marketing tools, including rank checking and backlink checkers.
SEMrush
SEMrush
SEMrush is the world’s leading online marketing tracking and insights platform.
WooCommerce
WooCommerce
WooCommerce creates WordPress-based ecommerce platforms with a massive degree of flexibility and customisation.
MoveWare
MoveWare
MoveWare is a complete management and sales solution for the highly specialised moving and storage industry.
AroFlo
AroFlo
AroFlo is a workflow software designed to streamline the daily processes of businesses looking to book more jobs.
Shopify
Shopify
Shopify’s easy-to-use ecommerce platform is one of the world's most popular choices for small businesses.
Podium
Podium
Reach your customers and request reviews wherever they are with text messaging.
CSV
CSV
Upload your sales to understand which channels and campaigns yield the best ROI.
Xero
Xero
Connect your sales to understand which channels and campaigns yield the best ROI.
Myob
Myob
Connect your sales to understand which channels and campaigns yield the best ROI.
Pipedrive
Pipedrive
Optimise your sales funnel and understand which leads result in sales.
Salesforce
Salesforce
Optimise your sales funnel with visibility over lead to sale timeframe, lead value and close rate.
Linkedin
Linkedin
Measure and optimise LinkedIn campaigns and conversions that yield the best results.
Facebook
Facebook
Measure and optimise Facebook conversions that result in leads or transactions.
Google Ads
Google Ads
Understand what keywords and campaigns are driving sales to improve ROI.
Google
Google
Measure and act on organic search metrics and results to optimise performance.
WildJar
WildJar
Track, record and listen to phone call leads to improve sales performance.
Google Analytics
Google Analytics
Configure and connect your website to collect data that matters most.

Meet your Canberra Google Ads agency

When you are focused on improving your search engine rankings, it is easy to forget that people - not algorithms - should be the target of your efforts.

When you require help with marketing measures that move beyond Google Ads proficiency, our team offers a human touch in order to convert raw numbers into reliable, authoritative campaigns.

Our team
Service team photo

Frequently asked questions

What are Google Ads campaigns?

Formerly known as Google Adwords campaigns, Google Ads is Google’s rebranded advertising platform. 

With Google Ads, businesses can craft advertisements specifically catered to an audience based on their interests, location and more. These ads will be seen across various mediums, including Google Search and its partner websites.

Are you a business looking to advertise? Google Ads is the perfect solution for you, providing customisable options such as text ads, image ads and video ads. With their robust targeting capabilities and real-time analytics feature, your campaigns will be tailored specifically to target your desired demographic while allowing you to monitor results easily and ensure maximum success.

Is EngineRoom a Google Partner?

As a proud Google Partner, we have extensive experience managing and optimising Adwords campaigns. Our team of certified experts is passionate about helping businesses reach their online objectives with the help of Google Ads. We provide an array of digital marketing solutions informed by proven methodologies.

What are the benefits of using Google Ads?

Utilising Google Ads offers a wide range of advantages, such as amplification in website traffic, higher ROI from digital marketing campaigns, strengthened brand recognition and augmented sales. 

Moreover, the platform grants businesses exclusive access to several features which permit them to tailor their campaigns and track progress in real-time.

Do PPC campaigns pair well with SEO campaigns?

Pay-Per-Click (PPC) and Search Engine Optimisation (SEO) should be used collectively for maximum efficiency. PPC can help your business drive leads and traffic quickly, while SEO takes longer to bring results but is more cost-effective over time. 

By blending the two strategies into one powerful online marketing campaign, you can attain improved visibility online with an increased Return On Investment.

Is it worth engaging a Canberra Google Ads agency?

Engaging a Canberra Google Ads agency is an invaluable investment for businesses looking to grow online.

At EngineRoom, we are dedicated to helping businesses achieve their online marketing goals with Google Ads. We have experience in all aspects of online marketing, from SEO and web design to PPC advertising and social media marketing.

Contact us today for a free strategy session to see how we can help you achieve your business goals with Google Ads.

What is pay-per-click advertising?

Pay-per-click (PPC) advertising is a form of online marketing in which businesses pay to have their ads placed on search engine results pages (SERPs). When someone clicks on one of these ads, the business pays a fee to the search engine. PPC is a popular and effective way to generate leads and sales online and can be used to complement other online marketing strategies, such as SEO.

At EngineRoom, we offer a range of PPC management services to help businesses get the most out of their paid ad campaigns. We can help you to create effective ad campaigns, track your results, and optimise your campaigns for maximum ROI. Contact us today to learn more about our PPC services.

Go national with Australia-wide Google Ads Experts

You need to think big if you want your business to command the nation’s attention.

It doesn't matter where you're based; EngineRoom can provide your business with proven Google Ads strategies that help you to reach your potential. We can target critical markets around the country and generate leads for any industry.

Ready to think bigger? Let’s talk.