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Conversion focused Google Ads campaigns in Melbourne

Want instant, profitable leads delivered to your business? With EngineRoom’s Google Ads management service you get exactly that.

Unlike other agencies, we have a secret weapon on our side; data. Our ability to harness data and match your marketing analytics with business intelligence is what sets us apart from the crowd.

EngineRoom allows you to understand what Google Ad campaigns deliver the greatest ROI, allowing you to unlock and accelerate your business growth with Google Ads.

Learn more about what’s included in a strategy session
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Speak to a digital advisor today to discuss how we can effectively grow your business through digital.

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Google Ads

Why your business needs Google Ads management

If you are looking for new customers and opportunities online, you can’t go past pay-per-click (PPC) marketing. Of all available digital marketing channels, Google Ads delivers highly targeted leads that are instant and profitable. Of course, it also depends on the strategy you use and how your brand appears in search engines. But, when done right, and with a knowledgable partner by your side, there’s no denying just how effective Google Ads can be for your business.

At EngineRoom, your digital advisor will review your business model and advise your potential returns before we even start your PPC campaign.

Learn about the strategy session

Get a custom strategy from a Google Premier Partner

Nothing drains the budget like scattershot marketing. When it comes to PPC digital marketing strategies, it’s all too easy for an inexperienced team to waste your ad budget like you wouldn’t believe.

That’s why we do things differently at EngineRoom. You’ll receive top-tier strategies from a Senior Digital Advisor. Also, by using the data available through our platform, you can view progress on your Google Ads campaign at any stage.

You have 100% transparency over where every dollar is spent. And, better yet, because of our unique ability to merge your ad spend data with your CRM and sales data, we can also show you which ad campaigns are the equivalent to throwing money down the drain and which are supremely profitable.

Learn about the strategy session
Google Ads Agency Melbourne | PPC Management for Max ROI & Leads

How we execute our Google Ads campaign

Accelerate your ROI with a data-driven Google Ads Campaign

Campaign structure

Campaign structure

Pay-per-click advertising can dramatically increase your conversions and lead generation but only if you set up your campaigns correctly. 

We’ve built our reputation as a leading digital marketing company on data. So before we spend a cent of your hard-earned ad budget, we do our due diligence and craft winning Google Adwords campaigns that can deliver record profits and return on your ad spend.

Accurate conversion tracking

Accurate conversion tracking

Our ability to use data to help you set up winning Google Ads campaigns is unparalleled in Melbourne. But so is our ability to track the performance of every ad. 

Not only do we access data from Google’s ad platform, but we also go a step further and connect it with your CRM and customer data so you can see which campaigns are truly profitable and where your budget deserves to be invested.

ROI measurement

ROI measurement

Perhaps the most critical aspect that distinguishes us from any other digital marketing agency is our steadfast commitment to providing you with transparent ROI data on every marketing campaign.

By connecting your marketing data with your CRM and sales data, you will have crystal clear information on how your most profitable leads discovered your business. Our Senior Digital Advisors can also help you reverse engineer your ROI so your marketing is more effective from the get-go.

Brands we work with

Partner with a Google Ads agency that has a proven formula

Clear targets

We develop PPC strategies based on clear business objectives and we measure the outcomes monthly, during a dedicated strategy session.

Advisory partnership

Our experienced digital advisors can offer qualified business advice to help you grow in all areas, not just with ads.

Measure ROI

We can measure ROI by tracking conversions and extracting revenue outcomes from your CRM or your accounting system.

How we've helped drive profitable business growth

Exceed your growth goals with our ambitious Melbourne digital advertising agency on your team

Get Started

Integrating ads data with business data for smarter, faster decisions

Partnering with EngineRoom gives you access to a suite of high-quality data integrations so you can connect all your business intelligence in one place. No other online marketing services integrate all your data in one place in quite the same way. You simply cannot make the same level of strategic decisions that you can with EngineRoom by your side.

Google Analytics
Google Analytics
Configure and connect your website to collect data that matters most.
WildJar
WildJar
Track, record and listen to phone call leads to improve sales performance.
Google
Google
Measure and act on organic search metrics and results to optimise performance.
Google Ads
Google Ads
Understand what keywords and campaigns are driving sales to improve ROI.
Facebook
Facebook
Measure and optimise Facebook conversions that result in leads or transactions.
Linkedin
Linkedin
Measure and optimise LinkedIn campaigns and conversions that yield the best results.
Salesforce
Salesforce
Optimise your sales funnel with visibility over lead to sale timeframe, lead value and close rate.
Pipedrive
Pipedrive
Optimise your sales funnel and understand which leads result in sales.
Myob
Myob
Connect your sales to understand which channels and campaigns yield the best ROI.
Xero
Xero
Connect your sales to understand which channels and campaigns yield the best ROI.
CSV
CSV
Upload your sales to understand which channels and campaigns yield the best ROI.
Podium
Podium
Reach your customers and request reviews wherever they are with text messaging.
Shopify
Shopify
Shopify’s easy-to-use ecommerce platform is one of the world's most popular choices for small businesses.
AroFlo
AroFlo
AroFlo is a workflow software designed to streamline the daily processes of businesses looking to book more jobs.
MoveWare
MoveWare
MoveWare is a complete management and sales solution for the highly specialised moving and storage industry.
WooCommerce
WooCommerce
WooCommerce creates WordPress-based ecommerce platforms with a massive degree of flexibility and customisation.
SEMrush
SEMrush
SEMrush is the world’s leading online marketing tracking and insights platform.
WebCEO
WebCEO
WebCEO provides specialist SEO and marketing tools, including rank checking and backlink checkers.
Hubspot
Hubspot
HubSpot is a CRM platform that allows greater control and vision over marketing, sales, content, and customer support.

Meet the people driving the outstanding results our clients rave about

Advertising needs a human touch. Our team have the business acumen and technical expertise to launch a thriving, multi-faceted digital marketing strategy for your business. More than that, we have a sense for offering your services precisely when your target audience needs them most. 

We’re also an easy bunch to get along with.

Our team
Service team photo

Frequently asked questions

What are Google Ads?

Google is the biggest search engine in the world. Google Ads is their advertising platform, offering a global pay-per-click advertising service.

Through Google Ads, businesses can publish sponsored content to Google’s Search Engine Results Pages (SERPs). The first SERP page generates the highest-quality leads. Your advertising is practically guaranteed to catch the eye of motivated potential customers.

Google Ads empowers digital marketing companies to run a variety of different ads. These include:

  • Search ads placed on Google’s SERPs
  • Display ads placed on partner websites via the Google Display Network
  • Video ads on YouTube, which is the world’s second-largest search engine and owned by Google
  • Google Shopping Ads, which connect Google’s searchers directly to retailers
  • Retargeting ads, which track users as they surf Google and offer targeted advertising for each page they search

Google Ads differ from search engine optimisation (SEO) in that you need to pay for your placements. The highest ads generally outbid the others competing for the same spot. 

Is EngineRoom an official Google Partner?

Yes, EngineRoom is an official Google Partner. As a Google-accredited Melbourne PPC agency, we have a Google Ads team working in-house and yes you can meet them! 

This model allows us to excel amongst Melbourne’s digital marketing agencies, and when we say we will maximise the ROI of your Google Ad campaign, it’s a promise we can keep.

Do PPC campaigns pair well with SEO campaigns?

They certainly can. 

PPC and SEO campaigns can pair quite well with each other and can feed data between campaigns. You can take conversion data from your Google ads campaigns and infuse that into your SEO strategy. You can also use the highest performing ad copy in your SEO content to increase on-page conversions.

Not to mention that you can also identify the most valuable keywords for your business regardless of search volume, instead using ROI as your north star metric.

It also depends on the stage of growth your business is in. SEO is a long-term play that compounds over time. Google Ads can deliver leads right now, even if they end up costing you more than what leads from SEO might cost down the track. Our senior digital advisors can help you make the best decision about where your budget is worth being invested.

Is engaging a Melbourne digital marketing agency really worth it?

Absolutely. Here are two reasons why:

  1. Beginning and maintaining Google Ads digital marketing campaigns is intensive work. Trusting a reputable, transparent PPC agency to manage that work saves you enormous effort and guarantees the effort spent will net a great ROI.

  2. Engaging our Melbourne Google Adwords agency means you can rely on our local expertise and industry data to add authority and relevance to your brand. Our team can analyse your Melbourne audience’s Google search patterns and intentions. Having that nuance allows our team to help you convert leads into sales better.
How does cost-per-click or pay-per-click work?

In a cost-per-click or PPC campaign, you only pay each time a potential customer clicks on your Google Ad. This system guarantees that you only pay for genuine clicks to your website.

Take your business national with Australia-wide Google Ads

If you want to overtake a wider competition pool, you need more than local strategies. EngineRoom is more than just a Melbourne Google Ads agency; we aim to support businesses targeting all Australian markets. 

No matter which Australian state, territory or city your audiences are located in, we’ll help capture their attention — and their business.