Want instant, profitable leads delivered to your business? With EngineRoom’s Google Ads management service you get exactly that.
Unlike other agencies, we have a secret weapon on our side; data. Our ability to harness data and match your marketing analytics with business intelligence is what sets us apart from the crowd.
EngineRoom allows you to understand what Google Ad campaigns deliver the greatest ROI, allowing you to unlock and accelerate your business growth with Google Ads.
Speak to a digital advisor today to discuss how we can effectively grow your business through digital.
If you are looking for new customers and opportunities online, you can’t go past pay-per-click (PPC) marketing. Of all available digital marketing channels, Google Ads delivers highly targeted leads that are instant and profitable. Of course, it also depends on the strategy you use and how your brand appears in search engines. But, when done right, and with a knowledgable partner by your side, there’s no denying just how effective Google Ads can be for your business.
At EngineRoom, your digital advisor will review your business model and advise your potential returns before we even start your PPC campaign.
Nothing drains the budget like scattershot marketing. When it comes to PPC digital marketing strategies, it’s all too easy for an inexperienced team to waste your ad budget like you wouldn’t believe.
That’s why we do things differently at EngineRoom. You’ll receive top-tier strategies from a Senior Digital Advisor. Also, by using the data available through our platform, you can view progress on your Google Ads campaign at any stage.
You have 100% transparency over where every dollar is spent. And, better yet, because of our unique ability to merge your ad spend data with your CRM and sales data, we can also show you which ad campaigns are the equivalent to throwing money down the drain and which are supremely profitable.
Our advisors take the time to analyse your structure, business model, audience and competitors. Through these strong insights, we're able to develop a digital strategy that gains you a competitive advantage.
Our digital experts select and manage the digital channels that generate the best ROI and help you hit your business objectives. Every channel is aligned to your overall growth strategy. It’s a smarter way to spend.
Pay-per-click advertising can dramatically increase your conversions and lead generation but only if you set up your campaigns correctly.
We’ve built our reputation as a leading digital marketing company on data. So before we spend a cent of your hard-earned ad budget, we do our due diligence and craft winning Google Adwords campaigns that can deliver record profits and return on your ad spend.
Our ability to use data to help you set up winning Google Ads campaigns is unparalleled in Melbourne. But so is our ability to track the performance of every ad.
Not only do we access data from Google’s ad platform, but we also go a step further and connect it with your CRM and customer data so you can see which campaigns are truly profitable and where your budget deserves to be invested.
Perhaps the most critical aspect that distinguishes us from any other digital marketing agency is our steadfast commitment to providing you with transparent ROI data on every marketing campaign.
By connecting your marketing data with your CRM and sales data, you will have crystal clear information on how your most profitable leads discovered your business. Our Senior Digital Advisors can also help you reverse engineer your ROI so your marketing is more effective from the get-go.
We develop PPC strategies based on clear business objectives and we measure the outcomes monthly, during a dedicated strategy session.
Our experienced digital advisors can offer qualified business advice to help you grow in all areas, not just with ads.
We can measure ROI by tracking conversions and extracting revenue outcomes from your CRM or your accounting system.
The Water People needed more than a simple SEO agency, they sought a complete digital transformation to coincide with a change in ownership. EngineRoom created strong growth and captured new markets through a complimentary SEO strategy and Google Ads campaign.
Victorian Dermal Group struggled to justify a large marketing spend with their previous SEO agency. Using the EngineRoom platform together with our own SEO agency services, we were able to highlight the correlation between a strong SEO strategy and better, higher quality leads, resulting in a lower investment.
Supa Group is a Melbourne-based home extension and renovation company. After their previous SEO agency fell flat, they engaged the services of EngineRoom with a clear goal of producing high-quality leads. We set an SEO and Google Ads strategy in motion after identifying that this would produce the best ROI. Everything was integrated into EngineRoom, including Supa Group’s CRM so they could have full visibility over their lead sources and pipeline. As a result, Supa Group saw a huge uplift in lead conversion rates and they reduced their overall marketing spend by 20%.
Partnering with EngineRoom gives you access to a suite of high-quality data integrations so you can connect all your business intelligence in one place. No other online marketing services integrate all your data in one place in quite the same way. You simply cannot make the same level of strategic decisions that you can with EngineRoom by your side.
Advertising needs a human touch. Our team have the business acumen and technical expertise to launch a thriving, multi-faceted digital marketing strategy for your business. More than that, we have a sense for offering your services precisely when your target audience needs them most.
We’re also an easy bunch to get along with.
Google is the biggest search engine in the world. Google Ads is their advertising platform, offering a global pay-per-click advertising service.
Through Google Ads, businesses can publish sponsored content to Google’s Search Engine Results Pages (SERPs). The first SERP page generates the highest-quality leads. Your advertising is practically guaranteed to catch the eye of motivated potential customers.
Google Ads empowers digital marketing companies to run a variety of different ads. These include:
Google Ads differ from search engine optimisation (SEO) in that you need to pay for your placements. The highest ads generally outbid the others competing for the same spot.
Yes, EngineRoom is an official Google Partner. As a Google-accredited Melbourne PPC agency, we have a Google Ads team working in-house and yes you can meet them!
This model allows us to excel amongst Melbourne’s digital marketing agencies, and when we say we will maximise the ROI of your Google Ad campaign, it’s a promise we can keep.
They certainly can.
PPC and SEO campaigns can pair quite well with each other and can feed data between campaigns. You can take conversion data from your Google ads campaigns and infuse that into your SEO strategy. You can also use the highest performing ad copy in your SEO content to increase on-page conversions.
Not to mention that you can also identify the most valuable keywords for your business regardless of search volume, instead using ROI as your north star metric.
It also depends on the stage of growth your business is in. SEO is a long-term play that compounds over time. Google Ads can deliver leads right now, even if they end up costing you more than what leads from SEO might cost down the track. Our senior digital advisors can help you make the best decision about where your budget is worth being invested.
Absolutely. Here are two reasons why:
In a cost-per-click or PPC campaign, you only pay each time a potential customer clicks on your Google Ad. This system guarantees that you only pay for genuine clicks to your website.
If you want to overtake a wider competition pool, you need more than local strategies. EngineRoom is more than just a Melbourne Google Ads agency; we aim to support businesses targeting all Australian markets.
No matter which Australian state, territory or city your audiences are located in, we’ll help capture their attention — and their business.