Cleanawater developed wastewater solutions - a space where no businesses were making waves online. EngineRoom's directors purchased the business with the aim of accelerating growth and generating leads through digital marketing. The result combined people, technology, and advisory to position Cleanawater as a market leader.
1,266%
10x
$1.25M
Listen to the former Managing Director of Cleanawater Adam Laurie about the Cleanawater story!
The plan was we wanted to purchase a traditional bricks and mortar business and put our digital strategies into play. We wanted to back ourselves and put our own money on the line to prove just how quickly you can grow a business using a high quality, data driven digital strategy. Cleanawater created our EngineRoom team a blueprint for a successful digital marketing strategy for any business.
Cleanawater specialises in the design, manufacture, installation and service of commercial and industrial water treatment and recycling equipment. The business was a small player in the industry that hadn't yet established a digital footing. This lack of premise held plenty of promise.
Much of the industry was mired in traditional marketing practices. We wanted to show what SMEs could achieve with digital. We decided to purchase this SME and build it into a successful enterprise with a digital strategy at the core.
After purchasing Cleanawater, EngineRoom sought to reverse engineer the business rather than overlaying a digital marketing strategy.
After identifying business segments and areas of growth, the EngineRoom team developed a marketing strategy to best suit Cleanawater's goals.
Our combined strategy included our core products of website design, SEO and Google Ads, focusing on commerical intent terms to deliver new leads that were actively looking for a water treatment solution.
This strategy positioned Cleanawater as a market leader. The website leads integrated directly into the EngineRoom platform giving the Cleanawater sales team clear visibility over lead numbers, where the leads came from and also the ability to listen to phone calls generated from camapigns.
Cleanawater was the first proof of concept for EngineRoom, and continues to drive strong results to this day.
On-page SEO strategies delivered leads through highly optimised and targeted content.
A brand new, highly optimised website gave Cleanawater a platform for growth.
Using a product focused campaign structure EngineRoom delviered 1,000s of leads to Cleanawater all over Australia. Including 3 federal departments, over 30 councils and some of Australia's largest mining companies.
EngineRoom brought Cleanawater into the digital age, and saw an unprecendented acceleration of growth. Here’s how it all played out.
We increased Cleanawater's overall revenue by an astounding 1266%.
Upon selling Cleanawater, EngineRoom had increased its equity value 10-fold.
Through creation of digital assets such as brochures and 3D drawings.
Between buying the business in 2011 and selling it in 2016, Cleanawater had grown exponentially. The results continue today in our ongoing relationship.
EngineRoom's directors purchase Cleanawater from original owners.
Business and product segments are aligned, while a new website build begins.
Cleanawater records a record 821% growth in revenue.
The business' growth has accelerated to 1266%.
Cleanawater is sold for a 10x increase in equity value.
Cleanawater continues to be a market leader in the wasterwater treatment industry.
Supa Group is a Melbourne-based home extension and renovation company. After their previous SEO agency fell flat, they engaged the services of EngineRoom with a clear goal of producing high-quality leads. We set an SEO and Google Ads strategy in motion after identifying that this would produce the best ROI. Everything was integrated into EngineRoom, including Supa Group’s CRM so they could have full visibility over their lead sources and pipeline. As a result, Supa Group saw a huge uplift in lead conversion rates and they reduced their overall marketing spend by 20%.
The Water People needed more than a simple SEO agency, they sought a complete digital transformation to coincide with a change in ownership. EngineRoom created strong growth and captured new markets through a complimentary SEO strategy and Google Ads campaign.
